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Planning application

473 High Road, London, NW10 2JH

Granted Brent 26/0704 Advertisement consent

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Advertisement consent for installation of 1x internally illuminated double faced totem sign, 3x internally illuminated fascia signs and 2x non illuminated vinyl signs

As published by the council, reference 26/0704

Application record

Reference
26/0704
Type
Advertisement consent
Status
Decided
Decision
Granted As published: Permission Granted
Received
19 Mar 2026
Validated
19 Mar 2026
Decided
12 May 2026
Ward
Roundwood
Decision by
Delegated Team Manager
Postcode
NW10 2JH

Site history

Applications at this address on the Brent register

This site has had 7 applications since 2025: 4 approved, 0 refused.

  • 26/2032 Granted

    473 High Road, London, NW10 2JH

    Non-material amendment to condition 2 (approved drawings) and condition 3 (material details and s...

    Decided 28 Sep 2026
  • 26/1684 Decided

    473 High Road, London, NW10 2JH

    Non-material amendment to condition 2 (approved drawings) and condition 3 (material details and s...

    Submitted 2 Jul 2026
  • 26/1434 Decided

    473 High Road, London, NW10 2JH

    Details pursuant to condition 14 (BREEAM Assessment), of Full planning permission application ref...

    Submitted 9 Jun 2026
  • 26/1275 Decided

    473 High Road, London, NW10 2JH

    Details pursuant to conditions 6 (cycle storage), 7 (plant noise impact assessment) and 11 (servi...

    Submitted 20 May 2026
  • 25/3194 Granted

    473 High Road, London, NW10 2JH

    Non-material amendment (fenestration, front entrance, canopy extension, cycle storage, extension to ramp landing, new trolley bay, cycle storage and parking layout) of Full Planning Permission reference 23/2160 dated 17 June, 2024, for Partial demolition and erection of extensions to convert existing retail space into 2 units (Use Class E: Commercial, Business and Service) with new sub-station, plant, ramp access, alterations to car and cycle provision, boundary treatment and associated landscaping

    Decided 11 Dec 2025 Amendments
  • 25/3072 Granted

    473 High Road, London, NW10 2JH

    Details pursuant to conditions 4 (tree protection), 10 (access and maintenance) and 12 (SUDS surface water) of Full Planning Permission reference 23/2160 dated 17 June, 2024, for Partial demolition and erection of extensions to convert existing retail space into 2 units (Use Class E: Commercial, Business and Service) with new sub-station, plant, ramp access, alterations to car and cycle provision, boundary treatment and associated landscaping

    Decided 18 Dec 2025 Conditions

Timeline

Dates from the published record

  1. 19 Mar 2026

    Received by Brent

  2. 12 May 2026

    Decision issued: Permission Granted

  3. 25 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

The Harris Partnership Ltd. Agent, registered in West Yorkshire

Active · incorporated 1984 · West Yorkshire

269 applications on PlanIndex · across 79 councils · 98% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

ALDI Stores Ltd Applicant

179 applications on PlanIndex · across 67 councils · 95% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

  • Final delegated report Report · 12 May 2026
  • Final decision notice Decision (Public) · 12 May 2026
  • Advert sign details/elevations Approved Drawing Plans · 19 Mar 2026
  • Site location plan Approved Drawing Plans · 19 Mar 2026
  • Proposed sign locations Approved Drawing Plans · 19 Mar 2026
  • Application form Application Form (Public) · 19 Mar 2026

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Brent granted permission on 12 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 473 High Road, London, NW10 2JH

    25/3194 Submitted 14 Nov 2025 50 yards away

    Non-material amendment (fenestration, front entrance, canopy extension, cycle storage, extension to ramp landing, new trolley bay, cycle storage and parking layout) of Full Planning Permission reference 23/2160 dated 17 June, 2024, for Partial demolition and erection of extensions to convert existing retail space into 2 units (Use Class E: Commercial, Business and Service) with new sub-station, plant, ramp access, alterations to car and cycle provision, boundary treatment and associated landscaping

    Granted Amendments Extension Demolition +1 11 docs
    Several homes
  • 473 High Road, London, NW10 2JH

    25/3072 Submitted 31 Oct 2025 50 yards away

    Details pursuant to conditions 4 (tree protection), 10 (access and maintenance) and 12 (SUDS surface water) of Full Planning Permission reference 23/2160 dated 17 June, 2024, for Partial demolition and erection of extensions to convert existing retail space into 2 units (Use Class E: Commercial, Business and Service) with new sub-station, plant, ramp access, alterations to car and cycle provision, boundary treatment and associated landscaping

    Granted Conditions Extension Demolition +1 9 docs
    Several homes
  • 473 High Road, London, NW10 2JH

    26/2032 Submitted 11 Aug 2026 50 yards away

    Non-material amendment to condition 2 (approved drawings) and condition 3 (material details and s...

    Granted 7 docs
  • 473 High Road, London, NW10 2JH

    26/1275 Submitted 20 May 2026 50 yards away

    79% historically approved · decision due ~15 Jul

    Details pursuant to conditions 6 (cycle storage), 7 (plant noise impact assessment) and 11 (servi...

    Decided 6 docs
  • 473 High Road, London, NW10 2JH

    26/1434 Submitted 9 Jun 2026 50 yards away

    79% historically approved · decision due ~4 Aug

    Details pursuant to condition 14 (BREEAM Assessment), of Full planning permission application ref...

    Decided 10 docs
  • 473 High Road, London, NW10 2JH

    26/1684 Submitted 2 Jul 2026 50 yards away

    79% historically approved · decision due ~27 Aug

    Non-material amendment to condition 2 (approved drawings) and condition 3 (material details and s...

    Decided 8 docs

In Brent

  • 26/0303 Granted

    2 Wembley Park Boulevard, Wembley, HA9 0HP

    Advertisement consent for proposed non illuminated printed signs on planter barriers and jumbrellas outside restaurant

    Received 9 Feb, published by the council 25 Jul 2026 Advertising
  • 26/1009 Granted

    506 High Road, Wembley, HA9 7BP

    Installation of 2x static internally illuminated ATM surrounds to the ATM machines to the side and front elevations of the bank

    Received 23 Apr, published by the council 25 Jul 2026 Advertising
  • 26/1046 Refused

    First Floor, 397 High Road, Wembley, HA9 6AA

    Erection of 2x internally illuminated fascia signs to front elevation of first-floor church

    Received 24 Apr, published by the council 25 Jul 2026 Advertising
  • 26/0796 Granted

    8-9 Neeld Parade, Wembley Hill Road, Wembley, HA9 6QU

    Advertisement consent for proposed installation of 1x internally illuminated fascia sign and 1x internally illuminated projecting sign to shopfront

    Received 27 Mar, published by the council 25 Jul 2026 Advertising
  • 26/0272 Granted

    20 Wembley Park Boulevard, Wembley, HA9 0HP

    Installation of 1x static internally illuminated fascia sign and 1x static internally illuminated projecting sign to the shopfront.

    Received 4 Feb, published by the council 10 Aug 2026 Advertising