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Planning application

Waitrose 19 High Street Ascot SL5 7JG

Awaiting decision Windsor and Maidenhead 26/01800/ADV Advertisement

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Consent to display 1no. internally illuminated lettering sign, 1no. internally illuminated projecting sign, 1no. opening hours vinyl, 1no. dog stop panel, 10no parking signs, 2no. solid green vinyl, 5no. strips of safety manifestation vinyl, 1no. ODG hatch vinyl, 1no. Brittania entrance sign, 2no. Brittania repeater sign, 1no. Brittania detailed sign.

As published by the council, reference 26/01800/ADV

Application record

Reference
26/01800/ADV
Type
Advertisement
Status
Awaiting decision
Received
23 Jul 2026
Validated
19 Aug 2026
Ward
Ascot & Sunninghill
Parish
Sunninghill And Ascot Parish
Postcode
SL5 7JG

Comment by 20 September 2026

The council is taking comments on this application until then. Have your say on Windsor and Maidenhead's portal.

Timeline

Dates from the published record

  1. 23 Jul 2026

    Received by Windsor and Maidenhead

  2. 19 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Aug 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 14 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Windsor and Maidenhead took a median of 55 days over the applications it decided in the last year.

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Trade members open them from here.

Open the documents

What happens while it is decided

The process from here

This application is with Windsor and Maidenhead for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • Barclays 19 High Street Ascot SL5 7JG

    25/02774/FULL Submitted 21 Oct 2025 11m away

    Change of use from Class E to C3 to form 3 no. dwellings on the first floor and within the roof space, front/side terrace with glass balustrade and rear terrace with railing, enlargement of rear gable end, alterations to fenestration, cycle and refuse storage.

    Withdrawn Full applications Windows or glazing 25 docs
    Several homes

  • Barclays 19 High Street Ascot SL5 7JG

    24/02382/CLAMA Submitted 2 Oct 2024 12m away

    Prior approval for the change of use of the first and second floors to residential for 4no. dwellings.

    Refused Prior approval 13 docs
    Several homes

  • Barclays 19 High Street Ascot SL5 7JG

    26/01054/FULL Submitted 29 Apr 2026 13m away

    New shopfront with service hatch, vents/louvres, screen and 4no. condenser units.

    Granted Full applications Windows or glazing 12 docs

  • Lloyds TSB Bank 21 High Street Ascot SL5 7JE

    22/01912/HABREG Submitted 13 Jul 2022 18m away

    Approval under regulation 77 of the Conservation (Natural Habitats etc.) Regulations 2017 for application 22/00131/CLAMA for prior approval to change the first floor office space into 2no. one bedroom apartments.

    Granted New dwelling 8 docs

  • Lloyds TSB Bank 21 High Street Ascot SL5 7JE

    22/00131/CLAMA Submitted 18 Jan 2022 18m away

    Prior approval to change the first floor office space into 2no. one bedroom apartments.

    Granted Prior approval New dwelling 10 docs

  • Lloyds TSB Bank 21 High Street Ascot SL5 7JE

    21/03720/CLAMA Submitted 21 Dec 2021 18m away

    Prior approval to change the first floor office space into 2no. one bedroom apartments.

    Withdrawn Prior approval New dwelling 11 docs

In Windsor and Maidenhead

  • 26/01478/ADV Granted

    Bodies Under Construction Windsor Essex Lodge 69 Osborne Road Windsor SL4 3EQ

    Consent to display 1 no. non-illuminated lettering sign.

    15 Jun 2026 Advertising
  • 26/00602/ADV Granted

    Magnet Leisure Centre And Magnet Leisure Complex Car Park Holmanleaze Maidenhead

    Consent to display 2 no. externally illuminated totem signs, 7 no. non-illuminated panel railing signs, 1 no. non-illuminated plaque , 2 no. non-illuminated post mounted signs and vinyl.

    6 Mar 2026 Advertising
  • 26/00903/ADV Refused

    3 Queen Annes Court Peascod Street Windsor SL4 1DG

    The retention of 1no. non illuminated fascia sign and 1no. non illuminated projecting sign.

    10 Apr 2026 Advertising
  • 26/01848/ADV Awaiting decision

    Art Deco 39 - 40 Thames Street Windsor Maidenhead SL4 1PR

    Consent for 2 no. internally illuminated fascia signs.

    28 Jul 2026 Advertising
  • 26/01754/ADV Awaiting decision

    Greens Kitchen And Bar 109 - 110 Peascod Street Windsor SL4 1DN

    Consent to display externally illuminated shopfront lettering and 2no. retractable awnings.

    17 Jul 2026 Advertising