Planning application
Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Consent to retain 1no. externally illuminated fascia sign and 1no. external light fitting.
As published by the council, reference 26/01542/ADV
Application record
- Reference
- 26/01542/ADV
- Type
- Advertisement
- Status
- Awaiting decision
- Received
- 23 Jun 2026
- Validated
- 3 Aug 2026
- Ward
- Eton And Castle
- Parish
- Windsor Unparished
- Postcode
- SL4 1PL
Timeline
Dates from the published record
-
23 Jun 2026
Received by Windsor and Maidenhead
-
3 Aug 2026
Validated
Checked as complete and ready for consideration.
-
11 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 28 September 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Windsor and Maidenhead took a median of 55 days over the applications it decided in the last year.
Documents
Plans, drawings, consultee responses and the officer's report
14 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
The process from here
This application is with Windsor and Maidenhead for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL
71% historically approved · decision due ~28 Sep
Replacement shopfront, external lighting and signage (retrospective).
Awaiting decision Full applications Windows or glazing 14 docs -
Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL
82% historically approved · decision due ~28 Sep
Consent to retain replacement shopfront, external lighting and signage.
Awaiting decision Heritage and listed buildings Windows or glazing 13 docs -
Zizzi 24 - 27 Thames Street Windsor SL4 1PL
Consent for the redecoration of the existing shop front and new signage.
Granted Heritage and listed buildings Windows or glazing 25 docs -
Zizzi 24 - 27 Thames Street Windsor SL4 1PL
Consent to display 2no. externally illuminated fascia signs, 1no. externally illuminated projection signs and 1no. internally illuminated menu box.
Granted Advertising 25 docs -
Honest Burgers 18 Thames Street Windsor SL4 1PL
Details required by condition 3 (Additional Information) of Listed Building Consent 21/00710/LBC for the Consent for signage, alterations to awning, re painting of shop front, doors and fascias to the exterior of the building and replacement timber planters.
Granted Conditions Windows or glazing 9 docs -
Honest Burgers 18 Thames Street Windsor SL4 1PL
Consent for signage, alterations to awning, re painting of shop front, doors and fascias to the exterior of the building and replacement timber planters.
Granted Heritage and listed buildings Windows or glazing 21 docs
Other advertising applications
In Windsor and Maidenhead
-
26/01478/ADV Granted
Bodies Under Construction Windsor Essex Lodge 69 Osborne Road Windsor SL4 3EQ
Consent to display 1 no. non-illuminated lettering sign.
-
26/00602/ADV Granted
Magnet Leisure Centre And Magnet Leisure Complex Car Park Holmanleaze Maidenhead
Consent to display 2 no. externally illuminated totem signs, 7 no. non-illuminated panel railing signs, 1 no. non-illuminated plaque , 2 no. non-illuminated post mounted signs and vinyl.
-
26/00903/ADV Refused
3 Queen Annes Court Peascod Street Windsor SL4 1DG
The retention of 1no. non illuminated fascia sign and 1no. non illuminated projecting sign.
-
26/01848/ADV Awaiting decision
Art Deco 39 - 40 Thames Street Windsor Maidenhead SL4 1PR
Consent for 2 no. internally illuminated fascia signs.
-
26/01800/ADV Awaiting decision
Waitrose 19 High Street Ascot SL5 7JG
Consent to display 1no. internally illuminated lettering sign, 1no. internally illuminated projecting sign, 1no. opening hours vinyl, 1no. dog stop panel, 10no parking signs, 2no. solid green vinyl, 5no. strips of safety manifestation vinyl, 1no. ODG hatch vinyl, 1no. Brittania entrance sign, 2no. Brittania repeater sign, 1no. Brittania detailed sign.