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Planning application

Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL

Refused Windsor and Maidenhead 26/01542/ADV Advertisement

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Consent to retain 1no. externally illuminated fascia sign and 1no. external light fitting.

As published by the council, reference 26/01542/ADV

Application record

Reference
26/01542/ADV
Type
Advertisement
Status
Decided
Decision
Refused As published: Refuse
Received
23 Jun 2026
Validated
3 Aug 2026
Decided
24 Sep 2026
Ward
Eton And Castle
Parish
Windsor Unparished
Decision by
Delegated
Postcode
SL4 1PL

Site history

Applications at this address on the Windsor and Maidenhead register

This site has had 3 applications since 2026: 0 approved, 3 refused.

  • 26/01540/FULL Refused

    Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL

    Replacement shopfront and external lighting (retrospective).

    Decided 24 Sep 2026 Full applications
  • 26/01541/LBC Refused

    Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL

    Consent to retain replacement shopfront, external lighting and signage.

    Decided 24 Sep 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 23 Jun 2026

    Received by Windsor and Maidenhead

  2. 3 Aug 2026

    Validated

    Checked as complete and ready for consideration.

  3. 11 Aug 2026

    Added to PlanIndex

  4. 24 Sep 2026

    Decision issued: Refuse

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Windsor and Maidenhead refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL

    26/01540/FULL Submitted 23 Jun 2026 50 yards away

    Replacement shopfront and external lighting (retrospective).

    Refused Full applications Windows or glazing 17 docs

  • Dr Chocs Windsor Chocolate Factory 23 Thames Street Windsor SL4 1PL

    26/01541/LBC Submitted 23 Jun 2026 50 yards away

    Consent to retain replacement shopfront, external lighting and signage.

    Refused Heritage and listed buildings Windows or glazing 16 docs

  • Zizzi 24 - 27 Thames Street Windsor SL4 1PL

    25/02246/LBC Submitted 29 Aug 2025 50 yards away

    Consent for the redecoration of the existing shop front and new signage.

    Granted Heritage and listed buildings Windows or glazing 25 docs

  • Zizzi 24 - 27 Thames Street Windsor SL4 1PL

    25/02231/ADV Submitted 29 Aug 2025 50 yards away

    Consent to display 2no. externally illuminated fascia signs, 1no. externally illuminated projection signs and 1no. internally illuminated menu box.

    Granted Advertising 25 docs

  • Honest Burgers 18 Thames Street Windsor SL4 1PL

    21/03120/CONDIT Submitted 20 Oct 2021 50 yards away

    Details required by condition 3 (Additional Information) of Listed Building Consent 21/00710/LBC for the Consent for signage, alterations to awning, re painting of shop front, doors and fascias to the exterior of the building and replacement timber planters.

    Granted Conditions Windows or glazing 9 docs

  • Honest Burgers 18 Thames Street Windsor SL4 1PL

    21/00710/LBC Submitted 8 Mar 2021 50 yards away

    Consent for signage, alterations to awning, re painting of shop front, doors and fascias to the exterior of the building and replacement timber planters.

    Granted Heritage and listed buildings Windows or glazing 21 docs

In Windsor and Maidenhead

  • 26/01848/ADV Refused

    Art Deco 39 - 40 Thames Street Windsor Maidenhead SL4 1PR

    Consent for 2 no. internally illuminated fascia signs.

    Received 28 Jul, published by the council 4 Aug 2026 Advertising
  • 26/01754/ADV Granted

    Greens Kitchen And Bar 109 - 110 Peascod Street Windsor SL4 1DN

    Consent to display externally illuminated shopfront lettering and 2no. retractable awnings.

    Received 17 Jul, published by the council 31 Jul 2026 Advertising
  • 26/01103/ADV Refused

    Castle Hotel Windsor 18 High Street Windsor SL4 1LJ

    Consent to display 2no. non-illuminated hanging signs; 2no. back illuminated wall mounted menu boards and the installation of 7no non-illuminated retractable awnings.

    Received 5 May, published by the council 25 Jul 2026 Advertising
  • 26/02253/ADV Awaiting decision

    Red Noodle 50 High Street Windsor SL4 1LR

    Consent to display 1 no. non-illuminated hanging sign.

    Received 11 Sep, published by the council 24 Sep 2026 Advertising
  • 26/01459/ADV Granted

    Bank House The Green Datchet Slough SL3 9JH

    Consent to display 1no. non illuminated fascia sign.

    Received 12 Jun, published by the council 25 Jul 2026 Advertising