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Planning application

310 - 312 Regent Street London W1B 3AU

Awaiting decision Westminster 26/06754/ADV Advertising

Relates to 26/06920/LBC

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of one non illuminated projecting sign measuring 0.34m x 0.11m and one non illuminated fascia sign measuring 0.30m x 1.63m. (Linked with 26/06920/LBC)

As published by the council, reference 26/06754/ADV

Application record

Reference
26/06754/ADV
Category
Advertising
Status
Pending
Received
2 Oct 2026
Validated
21 Oct 2026
Postcode
W1B 3AU

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 0 approved, 2 refused.

  • 26/06920/LBC Awaiting decision

    310 - 312 Regent Street London W1B 3AU

    Installation of one projecting sign measuring 0.34m x 0.11m and fascia logo sign measuring 0.3m x 1.63m (Retrospective). (Linked with 26/06754/ADV)

    Submitted 9 Oct 2026 Heritage and listed buildings
  • 25/08246/ADV Refused

    310 - 312 Regent Street London W1B 3AU

    Display of one internally illuminated projecting sign measuring 0.34m x 0.11m and one plaque sign measuring 0.2m x 0.45m. (Linked with 25/08154/LBC)

    Decided 24 Mar 2026 Advertising
  • 25/08154/LBC Refused

    310 - 312 Regent Street London W1B 3AU

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Decided 24 Mar 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 2 Oct 2026

    Received by Westminster

  2. 21 Oct 2026

    Validated

    Checked as complete and ready for consideration.

  3. 21 Oct 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    Decision expected by 16 December 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 86 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 26/06920/LBC Awaiting decision

    310 - 312 Regent Street London W1B 3AU

    Installation of one projecting sign measuring 0.34m x 0.11m and fascia logo sign measuring 0.3m x 1.63m (Retrospective). (Linked with 26/06754/ADV)

    Submitted 9 Oct 2026 Heritage and listed buildings

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 70 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 310 - 312 Regent Street London W1B 3AU

    26/06920/LBC Submitted 9 Oct 2026 50 yards away

    90% historically approved · decision due ~16 Dec

    Installation of one projecting sign measuring 0.34m x 0.11m and fascia logo sign measuring 0.3m x 1.63m (Retrospective). (Linked with 26/06754/ADV)

    Awaiting decision Heritage and listed buildings
  • 310 - 312 Regent Street London W1B 3AU

    25/08246/ADV Submitted 12 Nov 2025 50 yards away

    Display of one internally illuminated projecting sign measuring 0.34m x 0.11m and one plaque sign measuring 0.2m x 0.45m. (Linked with 25/08154/LBC)

    Refused Advertising 11 docs
  • 310 - 312 Regent Street London W1B 3AU

    25/08154/LBC Submitted 7 Nov 2025 50 yards away

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Refused Heritage and listed buildings 13 docs
  • 306 - 308 Regent Street London W1B 3AT

    26/06639/LBC Submitted 28 Sep 2026 50 yards away

    90% historically approved · decision due ~23 Nov

    Installation of non-illuminated individual fascia lettering and a projecting blade sign and bracket, together with permanent non-illuminated graphics applied to the internal face of the existing shopfront glazing.

    Awaiting decision Heritage and listed buildings Windows or glazing
  • 306 - 308 Regent Street London W1B 3AT

    26/06007/ADV Submitted 2 Sep 2026 50 yards away

    82% historically approved · decision due ~9 Nov

    Display of non-illuminated fascia sign measuring 0.27m x 1.32m; non illuminated hanging sign measuring 0.50m x 0.75m; and graphics to the shopfront glazing.

    Decided Advertising Windows or glazing
  • 306 - 308 Regent Street London W1B 3AT

    26/07183/LBC Submitted 21 Oct 2026 50 yards away

    90% historically approved · decision due ~17 Dec

    Installation of a manually operated retractable fabric awning to the existing shopfront at 308 Regent Street, comprising an orange fabric canopy with discreet printed lettering to the front valance, together with associated supporting framework, mounting brackets and fixings to the existing fa?ade.

    Awaiting decision Heritage and listed buildings Windows or glazing

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising