Planning application
310 - 312 Regent Street London W1B 3AU
Relates to 25/08154/LBC
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of one internally illuminated projecting sign measuring 0.34m x 0.11m and one plaque sign measuring 0.2m x 0.45m. (Linked with 25/08154/LBC)
As published by the council, reference 25/08246/ADV
Application record
- Reference
- 25/08246/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 12 Nov 2025
- Validated
- 27 Nov 2025
- Decided
- 24 Mar 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1B 3AU
Site history
Applications at this address on the Westminster register
This site has had 4 applications since 2025: 0 approved, 2 refused.
-
26/06920/LBC Awaiting decision
310 - 312 Regent Street London W1B 3AU
Installation of one projecting sign measuring 0.34m x 0.11m and fascia logo sign measuring 0.3m x 1.63m (Retrospective). (Linked with 26/06754/ADV)
-
26/06754/ADV Awaiting decision
310 - 312 Regent Street London W1B 3AU
Display of one non illuminated projecting sign measuring 0.34m x 0.11m and one non illuminated fascia sign measuring 0.30m x 1.63m. (Linked with 26/06920/LBC)
-
25/08154/LBC Refused
310 - 312 Regent Street London W1B 3AU
Installation of external signage to the retail unit. (Linked with 25/08246/ADV)
Timeline
Dates from the published record
-
12 Nov 2025
Received by Westminster
-
27 Nov 2025
Validated
Checked as complete and ready for consideration.
-
24 Mar 2026
Decision issued: Application Refused
-
30 Aug 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
-
25/08154/LBC Refused
310 - 312 Regent Street London W1B 3AU
Installation of external signage to the retail unit. (Linked with 25/08246/ADV)
1 later application on the register refers to this one:
-
25/08154/LBC Refused
310 - 312 Regent Street London W1B 3AU
Installation of external signage to the retail unit. (Linked with 25/08246/ADV)
Who's behind it
Company information only, from the register and Companies House
Freeform Architects Agent, an architecture practice
10 applications on PlanIndex · across 8 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
11 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
310 - 312 Regent Street London W1B 3AU
Installation of external signage to the retail unit. (Linked with 25/08246/ADV)
Refused Heritage and listed buildings 13 docs -
310 - 312 Regent Street London W1B 3AU
82% historically approved · decision due ~16 Dec
Display of one non illuminated projecting sign measuring 0.34m x 0.11m and one non illuminated fascia sign measuring 0.30m x 1.63m. (Linked with 26/06920/LBC)
Awaiting decision Advertising -
310 - 312 Regent Street London W1B 3AU
90% historically approved · decision due ~16 Dec
Installation of one projecting sign measuring 0.34m x 0.11m and fascia logo sign measuring 0.3m x 1.63m (Retrospective). (Linked with 26/06754/ADV)
Awaiting decision Heritage and listed buildings -
306 - 308 Regent Street London W1B 3AT
90% historically approved · decision due ~23 Nov
Installation of non-illuminated individual fascia lettering and a projecting blade sign and bracket, together with permanent non-illuminated graphics applied to the internal face of the existing shopfront glazing.
Awaiting decision Heritage and listed buildings Windows or glazing -
306 - 308 Regent Street London W1B 3AT
82% historically approved · decision due ~9 Nov
Display of non-illuminated fascia sign measuring 0.27m x 1.32m; non illuminated hanging sign measuring 0.50m x 0.75m; and graphics to the shopfront glazing.
Decided Advertising Windows or glazing -
306 - 308 Regent Street London W1B 3AT
90% historically approved · decision due ~17 Dec
Installation of a manually operated retractable fabric awning to the existing shopfront at 308 Regent Street, comprising an orange fabric canopy with discreet printed lettering to the front valance, together with associated supporting framework, mounting brackets and fixings to the existing fa?ade.
Awaiting decision Heritage and listed buildings Windows or glazing
Other advertisement consent applications
In Westminster
-
26/07230/ADV Awaiting decision
5 D'arblay Street London W1F 8DL
Display of an externally illuminated fascia sign measuring 0.4m x 0.9m and a non-illuminated hanging sign measuring 0.4m x 0.8m. (Linekd with 26/07229/FULL)
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07225/ADV Awaiting decision
8 Hinde Street London W1U 3BQ
Display of non illuminated hanging sign measuring 2.45m X 1.4m and other sign 0.6m X 3.1m
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m