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Planning application

310 - 312 Regent Street London W1B 3AU

Refused Westminster 25/08246/ADV Advert Application (ADV)

Relates to 25/08154/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of one internally illuminated projecting sign measuring 0.34m x 0.11m and one plaque sign measuring 0.2m x 0.45m. (Linked with 25/08154/LBC)

As published by the council, reference 25/08246/ADV

Application record

Reference
25/08246/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Refused
Received
12 Nov 2025
Validated
27 Nov 2025
Decided
24 Mar 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1B 3AU

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 0 approved, 2 refused.

  • 25/08154/LBC Refused

    310 - 312 Regent Street London W1B 3AU

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Decided 24 Mar 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 12 Nov 2025

    Received by Westminster

  2. 27 Nov 2025

    Validated

    Checked as complete and ready for consideration.

  3. 24 Mar 2026

    Decision issued: Application Refused

  4. 30 Aug 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/08154/LBC Refused

    310 - 312 Regent Street London W1B 3AU

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Decided 24 Mar 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/08154/LBC Refused

    310 - 312 Regent Street London W1B 3AU

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Decided 24 Mar 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Agent on file, an architecture practice

6 applications on PlanIndex · across 5 councils

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Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 310 - 312 Regent Street London W1B 3AU

    25/08154/LBC Submitted 7 Nov 2025 0m away

    Installation of external signage to the retail unit. (Linked with 25/08246/ADV)

    Refused Heritage and listed buildings 13 docs
  • 318 - 322 Regent Street London W1B 3BL

    25/08178/ADV Submitted 10 Nov 2025 29m away

    85% historically approved · decision due ~5 Jan

    Display of one non illuminated black flag with white text logo measuring 2.4m x 1.2m. Linked with 25/08099/LBC

    Awaiting decision Advertising 10 docs
  • 318 - 322 Regent Street London W1B 3BL

    25/08099/LBC Submitted 6 Nov 2025 29m away

    90% historically approved · decision due ~1 Jan

    Installation of flagpole on East elevation of Morley house. Linked with 25/08178/ADV.

    Awaiting decision Heritage and listed buildings 8 docs
  • 12A Little Portland Street London W1W 8BJ

    26/03225/LBC Submitted 15 May 2026 29m away

    90% historically approved · decision due ~10 Jul

    Internal refurbishment scheme alongside minor external alterations to provide signage.

    Awaiting decision Heritage and listed buildings 11 docs
  • 14 Little Portland Street London W1W 8BN

    25/06949/FULL Submitted 26 Sep 2025 30m away

    Application for the partial demolition, reconfiguration and refurbishment and extension of existing buildings including the creation of courtyard and new terraces across all floors, new plant and associated physical works to accommodate retail/restaurant at basement and ground floor level and office on the upper floors [SITE 14- 17 Little Portland Street And 27-28 Margaret Street London]

    Granted Full applications Extension Demolition 112 docs
  • 12A Little Portland Street London W1W 8BJ

    26/00638/ADV Submitted 3 Feb 2026 33m away

    Display of a non-illuminated fascia sign measuring 0.45m x 1.25m; and an externally illuminated projecting sign measuring 1.1m x 0.6m. [Linked to 26/00635/LBC]

    Granted Advertising 16 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising