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Planning application

168 New Bond Street London W1S 4AR

Decided Westminster 26/06189/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of internally illuminated Christmas decoration consisting of three hemispheres wrapped in LEDs simulating the effect of bright stars, 6 gold stars and a golden garland measuring 4.5m X 1.7m fixed to the front facade for a temporary period.

As published by the council, reference 26/06189/ADV

Application record

Reference
26/06189/ADV
Category
Advertising
Status
Decided
Received
10 Sep 2026
Validated
24 Sep 2026
Postcode
W1S 4AR

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 2 approved, 0 refused.

  • 26/06190/LBC Awaiting decision

    168 New Bond Street London W1S 4AR

    Internally illuminated Christmas decoration fixed to the front facade for temporary period.

    Submitted 10 Sep 2026 Heritage and listed buildings
  • 25/06036/LBC Granted

    168 New Bond Street London W1S 4AR

    Installation of temporary internally illuminated seasonal Christmas decoration measuring 1.7m x 4.5m from 01 October 2025 until 9 January 2026

    Decided 16 Oct 2025 Heritage and listed buildings
  • 25/05965/ADV Granted

    168 New Bond Street London W1S 4AR

    Display of temporary internally illuminated Seasonal Christmas Decoration measuring 1.7m x 4.5m from 01 October 2025 until 9 January 2025.

    Decided 10 Sep 2025 Advertising

Timeline

Dates from the published record

  1. 10 Sep 2026

    Received by Westminster

  2. 24 Sep 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Sep 2026

    Added to PlanIndex

  4. 6 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 168 New Bond Street London W1S 4AR

    26/06190/LBC Submitted 10 Sep 2026 50 yards away

    90% historically approved · decision due ~16 Nov

    Internally illuminated Christmas decoration fixed to the front facade for temporary period.

    Awaiting decision Heritage and listed buildings
  • Development Site At 16, 16a, 16b, 16C Grafton Street & 22, 23 Albemarle Street 165 - 169 New Bond Street London W1S 4RB

    26/01686/ADV Submitted 16 Mar 2026 50 yards away

    82% historically approved · decision due ~11 May

    Display of one non-illuminated fascia sign measuring 1985mm x 352mm, between the first and second floor on the New Bond Street Elevation.

    Awaiting decision Advertising 12 docs
  • 168 New Bond Street London W1S 4AR

    25/06036/LBC Submitted 22 Aug 2025 50 yards away

    Installation of temporary internally illuminated seasonal Christmas decoration measuring 1.7m x 4.5m from 01 October 2025 until 9 January 2026

    Granted Heritage and listed buildings 17 docs
  • 165 New Bond Street London W1S 4AY

    25/05214/ADV Submitted 25 Jul 2025 50 yards away

    Display of vinyl graphics applied to internal face of shopfront window glazing for a temporary period until 25 September 2025

    Decided Advertising Windows or glazing 14 docs
  • 165 - 169 New Bond Street London W1S 4AN

    25/05221/LBC Submitted 25 Jul 2025 50 yards away

    90% historically approved · decision due ~19 Sep

    Internal alterations to replace existing finishes to walls, flooring and lighting. (Linked to 25/05220/FULL)

    Awaiting decision Heritage and listed buildings 24 docs
  • 168 New Bond Street London W1S 4AR

    25/05965/ADV Submitted 21 Aug 2025 50 yards away

    Display of temporary internally illuminated Seasonal Christmas Decoration measuring 1.7m x 4.5m from 01 October 2025 until 9 January 2025.

    Granted Advertising 13 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising