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Planning application

162 Piccadilly London W1J 9ED

Granted Westminster 25/06910/ADV Advert Application (ADV)

Relates to 25/06911/LBC

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of four internally illuminated fascia signs each measuring 1.42m x 0.19m; an internally illuminated hanging sign measuring 0.60m x 0.60 (Retrospective). (Linked with 25/06911/LBC)

As published by the council, reference 25/06910/ADV

Application record

Reference
25/06910/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
25 Sep 2025
Validated
11 Oct 2025
Decided
30 Oct 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
W1J 9ED

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/06911/LBC Granted

    162 Piccadilly London W1J 9ED

    Retention of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m and an internally illuminated hanging sign measuring 0.60m x 0.60m.

    Decided 13 Feb 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 25 Sep 2025

    Received by Westminster

  2. 11 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 30 Oct 2025

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/06911/LBC Granted

    162 Piccadilly London W1J 9ED

    Retention of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m and an internally illuminated hanging sign measuring 0.60m x 0.60m.

    Decided 13 Feb 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

ZD DESIGN LTD Agent, a design practice registered in London

Active · incorporated 2012 · London

9 applications on PlanIndex · across 6 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 30 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 162 Piccadilly London W1J 9ED

    25/06911/LBC Submitted 25 Sep 2025 50 yards away

    Retention of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m and an internally illuminated hanging sign measuring 0.60m x 0.60m.

    Granted Heritage and listed buildings 15 docs
  • 37 St James's Street London SW1A 1JD

    26/07203/LBC Submitted 21 Oct 2026 50 yards away

    90% historically approved · decision due ~16 Dec

    Minor internal alterations to the basement floor including an amended WC layout, removal of cupboards and reopening infilled door.

    Awaiting decision Heritage and listed buildings
  • 37 St James's Street London SW1A 1JD

    25/07029/LBC Submitted 30 Sep 2025 50 yards away

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations.

    Granted Heritage and listed buildings 102 docs
  • 37 St James's Street London SW1A 1JD

    25/07028/FULL Submitted 30 Sep 2025 50 yards away

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof.

    Granted Full applications 118 docs
  • 37 St James's Street London SW1A 1JD

    26/01034/LBC Submitted 18 Feb 2026 50 yards away

    90% historically approved · decision due ~15 Apr

    Internal alterations including replacement of existing goods lift and associated works.

    Awaiting decision Heritage and listed buildings 19 docs
  • 63 - 65 Piccadilly London W1J 0DY

    26/05345/LBC Submitted 6 Aug 2026 50 yards away

    90% historically approved · decision due ~1 Oct

    Erection of operator signage and flags.

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/07356/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07357/ADV Awaiting decision

    53 New Bond Street London W1S 1DG

    Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07304/ADV Awaiting decision

    Basement To First Floor 13 - 14 Thayer Street London W1U 3JR

    Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07318/ADV Awaiting decision

    110 - 116 Wigmore Street London W1U 3RU

    Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07273/ADV Awaiting decision

    The Salisbury Public House 90 St Martin's Lane London WC2N 4AP

    Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)

    Received 23 Oct, published by the council 28 Oct 2026 Advertising