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Planning application

25/06910/ADV

162 Piccadilly London W1J 9ED

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of four internally illuminated fascia signs each measuring 1.42m x 0.19m; an internally illuminated hanging sign measuring 0.60m x 0.60 (Retrospective). (Linked with 25/06911/LBC)

As published by the council, reference 25/06910/ADV

Timeline

Dates from the published record

  1. 25 Sep 2025

    Received by Westminster

  2. 11 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 21 Jul 2026

    Added to PlanIndex

  4. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 25/06911/LBC Awaiting decision

    162 Piccadilly London W1J 9ED

    Display of four back lit (letters only) fascia signs each measuring 1.42m x 0.19m; an internally illuminated hanging sign measuring 0.60m x 0.60 ( Retrospective). (Linked with 25/06910/ADV)

    25 Sep 2025 0m away Heritage and listed buildings
  • 25/07029/LBC Awaiting decision

    37 St James's Street London SW1A 1JD

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof; and minor internal alterations (Linked 25/07028/FULL).

    30 Sep 2025 9m away Heritage and listed buildings
  • 25/07028/FULL Awaiting decision

    37 St James's Street London SW1A 1JD

    External accessible passenger lift from the ground floor to basement level and internal accessible passenger lift from basement to ground floor; formalisation of existing services, including new plant room with screening to roof (Linked 25/07029/LBC).

    30 Sep 2025 24m away Full applications
  • 26/01034/LBC Awaiting decision

    37 St James's Street London SW1A 1JD

    Internal alterations including replacement of existing goods lift and associated works.

    18 Feb 2026 24m away Heritage and listed buildings
  • 25/06621/LBC Granted

    Fifth Floor 49 St James's Street London SW1A 1JR

    Internal refurbishment including replacement of existing non-original office fit-out; suspended ceiling and air-cooling equipment; re-configured internal partitions to form separate office spaces; modern kitchen and bathroom facilities replaced/upgraded; and other associated work to fifth floor.

    16 Sep 2025 42m away Heritage and listed buildings
  • 25/08188/ADV Awaiting decision

    De Beers Jewellers Limited 45 - 50 Old Bond Street London W1S 4QT

    Display of non illuminated Hoarding Graphics measuring 7.76m x 14.65m, 7.6m x 20.63m.

    10 Nov 2025 43m away Advertising

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising