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Planning application

St James's Park The Mall London SW1A 1AA

Decided Westminster 26/05828/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

As published by the council, reference 26/05828/ADV

Application record

Reference
26/05828/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
SW1A 1AA

Site history

Applications at this address on the Westminster register

This site has had 9 applications since 2025: 1 approved, 0 refused.

  • 26/05577/ADLBC Decided

    St James's Park The Mall London SW1A 1AA

    Details of the structural survey work to the Marlborough Gate pursuant to condition 2(a) (partial) of listed building dated 20 April 2026 (RN:26/00447/LBC).

    Submitted 17 Aug 2026
  • 26/05212/ADFULL Withdrawn

    St James's Park The Mall London SW1A 1AA

    Details of the proposed re-carving works pursuant to Condition 3 of Listed Building Consent dated 17 July 2026 (RN: 26/03399/LBC)

    Submitted 3 Aug 2026
  • 26/05026/ADLBC Decided

    St James's Park The Mall London SW1A 1AA

    Details of method statement and re-carving works pursuant to Condition 3 of listed building consent dated 17 July 2026 (RN: 26/03399/LBC)

    Submitted 27 Jul 2026
  • 26/03399/LBC Awaiting decision

    St James's Park The Mall London SW1A 1AA

    Re-define carving of divisional badges to the Guards Memorial.

    Submitted 22 May 2026 Heritage and listed buildings
  • 26/02976/NMA Awaiting decision

    St James's Park The Mall London SW1A 1AA

    Amendments to planning permission dated 07 July 2026 (RN: 26/00446/FULL) for partial relandscaping of St. James's Park to create a National Memorial to Queen Elizabeth II, including the installation of figurative sculptures, a replacement bridge, works to Marlborough Gates and the relocation of the public conveniences, kiosk, gas lamps and The Boy Statue; namely, reduction in the pathway widths, changes to Queen Elizabeth II Place and the Birdcage Walk entrance.

    Submitted 6 May 2026 Amendments
  • 26/00447/LBC Awaiting decision

    St James's Park The Mall London SW1A 1AA

    Partial relandscaping of St. James's Park to create a National Memorial to Queen Elizabeth II, including the installation of figurative sculptures, a replacement bridge, works to Marlborough Gates and the relocation of the public conveniences, kiosk, gas lamps and The Boy Statue.

    Submitted 26 Jan 2026 Heritage and listed buildings
  • 26/00446/FULL Awaiting decision

    St James's Park The Mall London SW1A 1AA

    Partial relandscaping of St. James's Park to create a National Memorial to Queen Elizabeth II, including the installation of figurative sculptures, a replacement bridge, works to Marlborough Gates and the relocation of the public conveniences, kiosk, gas lamps and The Boy Statue.

    Submitted 26 Jan 2026 Full applications
  • 25/05623/TCA Granted

    St James's Park The Mall London SW1A 1AA

    1 x Aesculus x carnea (0VP2 West Lawn, adjacent to Spur Road, between Buckingham Palace and St James's Park): removal

    Decided 14 Aug 2025 Trees

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 1 Sep 2026

    Added to PlanIndex

  3. 2 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Buckingham Palace The Mall London SW1A 1AA

    26/06858/ADLBC Submitted 7 Oct 2026 50 yards away

    89% historically approved · decision due ~2 Dec

    Details of new doors and samples of finishes and locations of control boxes, emergency buttons and any associated signage in 'front of house' areas; pursuant to condition 5 (a, b) of listed building consent dated 2nd March 2026 (25/05215/LBC)

    Awaiting decision
  • St James's Park The Mall London SW1A 1AA

    26/05212/ADFULL Submitted 3 Aug 2026 50 yards away

    89% historically approved · decision due ~28 Sep

    Details of the proposed re-carving works pursuant to Condition 3 of Listed Building Consent dated 17 July 2026 (RN: 26/03399/LBC)

    Withdrawn
  • Buckingham Palace The Mall London SW1A 1AA

    26/05439/TCA Submitted 11 Aug 2026 50 yards away

    100% historically approved · decision due ~6 Oct

    68 Ailanthus altissima (Tree of Heaven): Reduce lateral spread of the crown to the west to allow 1.5m clearance from camera and light column. 1255 Platanus x hispanica (London Plane): Carry out tip reduction of lateral limb projecting north at 12m by 3m. Carry out a crown reduction of up to 3m in height and spread. Remove dead stub at 16m. 1294 Robinia pseudoacacia (False Acacia): Reduce crown to historic pollard points at approx. 9m. 1341 Sorbus latifolia (Broad-leaved Whitebeam): Reduce the crown in height by up to 3m with a lateral reduction of 1.5m to 2m. 1571 Platanus x hispanica (London Plane): Reduce the crown in height by 5m, with a lateral reduction of 2.5 to 4m including clearance from adjacent lamp column.

    Decided Trees
  • Buckingham Palace The Mall London SW1A 1AA

    26/05440/TCA Submitted 11 Aug 2026 50 yards away

    100% historically approved · decision due ~6 Oct

    1281 Platanus x hispanica (London Plane) - Fell to ground level. 1382 Platanus x hispanica (London Plane) - Overall crown reduction in height and laterally by 1.5-2m to suitable growth points. 1457 Fraxinus excelsior 'Jaspidea' (Yellow Ash) - 1. Reduce lateral limb projecting north at 5m by 2.5m (to include sub-lateral originating from approx. 3.5m out on parent limb). 2. Reduce lateral limb projecting south at 6m by 3.5m. 3. Reduce limb projecting south-west by 3m. 4. Reduce upper crown height by up to 3m. Remove - Remove failed, hanging limb at approx. 8m west. 1460 Sophora japonica (Pagoda Tree) - Fell tree to ground level. 1497 Acer pseudoplatanus (Sycamore) - Carry out a crown reduction of height and spread by up to 5m. 1509 Davidia involucrata (Handkerchief Tree) - Reduce crown height and spread by up to 2m (reducing to, and retaining, live wood). 1596 Betula pubescens (Downy Birch) - Fell tree to ground level.

    Decided Trees
  • Buckingham Palace The Mall London SW1A 1AA

    26/05438/TCA Submitted 11 Aug 2026 50 yards away

    100% historically approved · decision due ~6 Oct

    372 Prunus sargentii (Sargent's Cherry). Remove diseased material from crown. 395 Ilex x altaclarensis 'Golden King' (Variegated Holly). Reduce crown in height by 5-6m and laterally by 2.5m. 604 Populus X canadensis (Hybrid Poplar). Reduce crown by 30-40 per cent 830 Crataegus monogyna (Hawthorn). Remove partially failed branch at 4m. 1014 Malus floribunda (Japanese Crab). Fell recently failed tree. 1377 Acer pseudoplatanus (Sycamore). Cut back one number limb toward the east 2m back from security fence. 1428 Acer pseudoplatanus (Sycamore). Reduce the lateral spread of the crown to the west to allow 1.5m clearance from lamp column and remove hanging branch. 1512 Morus nigra (Black Mulberry) Reduce the lateral spread of the crown by 1.5m to the north and 3.5m to the east. 1592 Gymnocladus dioica (Kentucky coffee tree). Remove partially failed branch at approx 8m to the west. 1619 Castanea sativa (Sweet Chestnut). Fell tree standing dead tree. 1668 Platanus x hispanica (London Plane). Reduce 2 no. over-extended limbs at 6m and 8m projecting north by up to 2.5m.

    Decided Trees
    Small domestic
  • Buckingham Palace The Mall London SW1A 1AA

    26/06468/FULL Submitted 21 Sep 2026 50 yards away

    88% historically approved · decision due ~30 Nov

    The alterations, refurbishment and redecoration of Royal Garden Lodge within the curtilage of Buckingham Palace and Buckingham Palace Gardens. (Linked to 26/06469/LBC)

    Awaiting decision Full applications

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising