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Planning application

336 - 337 Strand London WC2R 1HA

Decided Westminster 26/05825/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of a non-illuminated 'Elf on the Shelf' sculpture measuring 1.9m in height, 0.8m in width and 0.95m in depth for a temporary period from 13 November 2026 to 30 December 2026.

As published by the council, reference 26/05825/ADV

Application record

Reference
26/05825/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
WC2R 1HA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2026.

  • 26/01485/ADV Awaiting decision

    336 - 337 Strand London WC2R 1HA

    Display of non illuminated other sign (Bull sculpture) measuring 0.9m X 1.55m and ( A board) 0.72m X 1.15m

    Submitted 9 Mar 2026 Advertising

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 1 Sep 2026

    Added to PlanIndex

  3. 2 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 336 - 337 Strand London WC2R 1HA

    26/01485/ADV Submitted 9 Mar 2026 50 yards away

    82% historically approved · decision due ~27 May

    Display of non illuminated other sign (Bull sculpture) measuring 0.9m X 1.55m and ( A board) 0.72m X 1.15m

    Awaiting decision Advertising 8 docs
  • South West Wing Bush House Strand London WC2B 4RD

    25/05603/ADFULL Submitted 11 Aug 2025 50 yards away

    Details of code of construction practice pursuant to condition 20 of planning permission dated 10th March 2023 (RN:24/06619/FULL)

    Granted Full applications 9 docs
  • South West Wing Bush House Strand London WC2B 4RD

    25/06719/ADFULL Submitted 18 Sep 2025 50 yards away

    Detailed drawings of the new window sections and elevation pursuant to condition 30 of planning permission dated 10th March 2025 (RN:24/06619/FULL)

    Withdrawn Full applications Windows or glazing 11 docs
  • South West Wing Bush House Strand London WC2B 4RD

    25/08092/ADFULL Submitted 6 Nov 2025 50 yards away

    Details of windows pursuant to Condition 29 (partial discharge) of planning permission dated 10 March 2025 (RN: 24/06619/FULL).

    Granted Full applications Windows or glazing 7 docs
  • Bush House 30 Aldwych London WC2B 4BG

    26/02869/ADLBC Submitted 30 Apr 2026 50 yards away

    89% historically approved · decision due ~25 Jun

    Details of bird deterrent details and cleaning methodology to include DOFF and Poultices Method Statements pursuant to conditions 3 and 4 of listed building consent dated 19th June 2024 (RN: 24/01222/LBC).

    Awaiting decision Conditions 3 docs
  • Bush House 30 Aldwych London WC2B 4BG

    26/04349/LBC Submitted 1 Jul 2026 50 yards away

    90% historically approved · decision due ~26 Aug

    Cradle fixings, Repointing and Urgent Repairs required following the consented application regarding cleaning works to Bush House (24/01222/LBC)

    Awaiting decision Heritage and listed buildings

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising