Planning application
336 - 337 Strand London WC2R 1HA
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of 'Elf on the Shelf' sculpture adjacent to 336 - 337 Strand to form a cross-BID Christmas trail taking place from Monday 16th November until Monday 28th December 2026.
As published by the council, reference 26/05825/ADV
Application record
- Reference
- 26/05825/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 25 Aug 2026
- Validated
- 25 Aug 2026
- Postcode
- WC2R 1HA
Timeline
Dates from the published record
-
25 Aug 2026
Received by Westminster
-
1 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 20 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
336 - 337 Strand London WC2R 1HA
85% historically approved · decision due ~27 May
Display of non illuminated other sign (Bull sculpture) measuring 0.9m X 1.55m and ( A board) 0.72m X 1.15m
Awaiting decision Advertising 8 docs -
South West Wing Bush House Strand London WC2B 4RD
Details of code of construction practice pursuant to condition 20 of planning permission dated 10th March 2023 (RN:24/06619/FULL)
Granted Full applications 9 docs -
South West Wing Bush House Strand London WC2B 4RD
Detailed drawings of the new window sections and elevation pursuant to condition 30 of planning permission dated 10th March 2025 (RN:24/06619/FULL)
Withdrawn Full applications Windows or glazing 11 docs -
South West Wing Bush House Strand London WC2B 4RD
87% historically approved · decision due ~1 Jan
Details of windows pursuant to partial discharge of condition 29 of planning permsision dated 10th March 2025 (RN:24/06619/FULL).
Awaiting decision Full applications Windows or glazing 4 docs -
Bush House 30 Aldwych London WC2B 4BG
90% historically approved · decision due ~25 Jun
Details of bird deterrent details and cleaning methodology to include DOFF and Poultices Method Statements pursuant to conditions 3 and 4 of listed building consent dated 19th June 2024 (RN: 24/01222/LBC).
Awaiting decision Conditions 3 docs -
Bush House 30 Aldwych London WC2B 4BG
90% historically approved · decision due ~26 Aug
Cradle fixings, Repointing and Urgent Repairs required following the consented application regarding cleaning works to Bush House (24/01222/LBC)
Awaiting decision Heritage and listed buildings
Other advertising applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC