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Planning application

Queen Elizabeth II Conference Centre Broad Sanctuary London SW1P 3EE

Awaiting decision Westminster 26/05824/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of 'Elf on the Shelf' sculptures to form a cross-BID Christmas trail taking place from Monday 16th November until Monday 28th December 2026.

As published by the council, reference 26/05824/ADV

Application record

Reference
26/05824/ADV
Category
Advertising
Status
Pending
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
SW1P 3EE

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 20 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

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Within 500 metres

In Westminster

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