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Planning application

188 - 196 Regent Street London W1B 5BT

Awaiting decision Westminster 26/05819/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period from 01 November 2025 until 10 January 2026.

As published by the council, reference 26/05819/ADV

Application record

Reference
26/05819/ADV
Category
Advertising
Status
Pending
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
W1B 5BT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/06476/ADV Granted

    188 - 196 Regent Street London W1B 5BT

    Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period.

    Decided 30 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 20 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • 188 - 196 Regent Street London W1B 5BT

    25/06476/ADV Submitted 10 Sep 2025 16m away

    Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period.

    Granted Advertising 15 docs
  • Regent Street London

    22/05056/ADV Submitted 26 Jul 2022 32m away

    Regent Street - 25 x crossings comprising: 4 x Gateway decorations 16 x cross street decorations with 3D nets Regent Street St James' - 5 x cross street decorations Jermyn Street - 10 x cross street decorations St James' Market - 6 x cross street decorations Waterloo Place - 1 x 10m tree

    Granted Advertising Trees 45 docs
  • 19 Kingly Street London W1B 5PY

    26/00492/LBC Submitted 28 Jan 2026 40m away

    Internal alterations including the installation of a new tea point and sink at third floor level

    Granted Heritage and listed buildings 14 docs
  • 20 Kingly Street London W1B 5PZ

    03/04296/ADFULL Submitted 2 Jun 2003 42m away

    Details relating to the relocation of the existing air conditioning units on the roof of the proposed extension pursuant to condition 5 of permission dated 07 May 2003 (RN 02/05386) for erection of rear extension.

    Granted Full applications Extension 3 docs
  • 20 Kingly Street London W1B 5PZ

    02/05916/AD7 Submitted 26 Jul 2002 42m away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 4 docs
  • 26 Kingly Street London W1B 5QD

    26/04671/ADV Submitted 13 Jul 2026 47m away

    85% historically approved · decision due ~16 Sep

    Display of one internally illuminated projecting sign measuring 700mm x 280mm and two light boxes to the front elevation

    Awaiting decision Advertising 17 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising