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Planning application

188 - 196 Regent Street London W1B 5BT

Decided Westminster 26/05819/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period from 01 November 2026 until 10 January 2027.

As published by the council, reference 26/05819/ADV

Application record

Reference
26/05819/ADV
Category
Advertising
Status
Decided
Received
25 Aug 2026
Validated
25 Aug 2026
Postcode
W1B 5BT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/06476/ADV Granted

    188 - 196 Regent Street London W1B 5BT

    Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period.

    Decided 30 Oct 2025 Advertising

Timeline

Dates from the published record

  1. 25 Aug 2026

    Received by Westminster

  2. 28 Aug 2026

    Added to PlanIndex

  3. 6 Oct 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 188 - 196 Regent Street London W1B 5BT

    25/06476/ADV Submitted 10 Sep 2025 50 yards away

    Display of Christmas arches in doorways measuring 3.1m x 8.6m, and guard sentry boxes between the doors on the pavement for a temporary period.

    Granted Advertising 15 docs
  • Regent Street London

    22/05056/ADV Submitted 26 Jul 2022 50 yards away

    Regent Street - 25 x crossings comprising: 4 x Gateway decorations 16 x cross street decorations with 3D nets Regent Street St James' - 5 x cross street decorations Jermyn Street - 10 x cross street decorations St James' Market - 6 x cross street decorations Waterloo Place - 1 x 10m tree

    Granted Advertising Trees 45 docs
  • 19 Kingly Street London W1B 5PY

    26/00492/LBC Submitted 28 Jan 2026 50 yards away

    Internal alterations including the installation of a new tea point and sink at third floor level

    Granted Heritage and listed buildings 14 docs
  • 20 Kingly Street London W1B 5PZ

    03/04296/ADFULL Submitted 2 Jun 2003 50 yards away

    Details relating to the relocation of the existing air conditioning units on the roof of the proposed extension pursuant to condition 5 of permission dated 07 May 2003 (RN 02/05386) for erection of rear extension.

    Granted Full applications Extension 3 docs
  • 20 Kingly Street London W1B 5PZ

    02/05916/AD7 Submitted 26 Jul 2002 50 yards away

    Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.

    Granted Advertising 4 docs
  • 26 Kingly Street London W1B 5QD

    26/04671/ADV Submitted 13 Jul 2026 50 yards away

    82% historically approved · decision due ~16 Sep

    Display of one internally illuminated projecting sign measuring 0.7m x 0.28m and two internally illuminated 'light boxes' with lettering to the front elevation measuring 0.33m x 0.17m.

    Decided Advertising 17 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising