171 Victoria Street London SW1E 5NN

1. 19 Aug 2026

   Received by Westminster

2. 28 Aug 2026

   Added to PlanIndex

3. 5 Sep 2026

   Status changed to Decided

   Previously Pending.

The council has decided this application; the published outcome sits in the record above and the decision notice on the council portal carries the detail, including any conditions.

If permission was granted, work must normally begin within three years of the decision. If it was refused, the applicant can appeal within the statutory time limit or submit a revised scheme.

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

• 171 Victoria Street London SW1E 5NN

  26/05180/ADFULL Submitted 31 Jul 2026 0m away

  89% historically approved · decision due ~25 Sep

  Details of roof plan showing PV panels pursuant to condition 29 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)

  Awaiting decision

• Cathedral Piazza Victoria Street London SW1E 5NN

  26/04973/ADV Submitted 24 Jul 2026 0m away

  85% historically approved · decision due ~18 Sep

  Display of a 26ft Christmas tree with London Heritage Quarter branded base to Westminster Cathedral Piazza a temporary period from 14 November 2026 until 6 January 2027.

  Awaiting decision Advertising Trees

• 171 Victoria Street London SW1E 5NN

  26/05367/ADFULL Submitted 7 Aug 2026 0m away

  89% historically approved · decision due ~2 Oct

  Details of facing materials pursuant to condition 4 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)

  Decided

• 171 Victoria Street London SW1E 5NN

  26/05371/ADFULL Submitted 7 Aug 2026 0m away

  89% historically approved · decision due ~2 Oct

  Details of new and replacement trees pursuant to condition 32 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)

  Awaiting decision Trees

• 171 Victoria Street London SW1E 5NN

  26/05372/ADFULL Submitted 7 Aug 2026 0m away

  89% historically approved · decision due ~2 Oct

  Details of typical bay studies for each facade type showing materials for new entrances, the colonnade infill and upper level extensions pursuant to condition 5 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)

  Decided Extension

• 171 Victoria Street London SW1E 5NN

  26/05368/ADFULL Submitted 7 Aug 2026 0m away

  89% historically approved · decision due ~2 Oct

  Details of balustrades to terraces pursuant to condition 8i of planning permission dated 06 February 2026 (RN: 24/07197/FULL)

  Decided

• 26/05953/ADV Awaiting decision

  Public House 40 Porchester Road London W2 6ES

  Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

  1 Sep 2026 Advertising
• 26/05958/ADV Awaiting decision

  Basement And Ground Floor 50 New Bond Street London W1S 1BJ

  Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

  1 Sep 2026 Advertising
• 26/05912/ADV Awaiting decision

  Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

  Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

  28 Aug 2026 Advertising
• 26/05898/ADV Awaiting decision

  66 - 68 Brewer Street London W1F 9TP

  Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

  28 Aug 2026 Advertising
• 26/05873/ADV Awaiting decision

  Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

  Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

  27 Aug 2026 Advertising