Planning application
171 Victoria Street London SW1E 5NN
Decided. The decision notice on the council portal carries the outcome in full, including any conditions.
Proposal
Display of non-illuminated hoarding measuring 2.40m x 108.10m for temporary period from 17 August 2026 until 1 September 2029.
As published by the council, reference 26/05701/ADV
Application record
- Reference
- 26/05701/ADV
- Category
- Advertising
- Status
- Decided
- Received
- 19 Aug 2026
- Validated
- 19 Aug 2026
- Postcode
- SW1E 5NN
Site history
Applications at this address on the Westminster register
This site has had 17 applications since 2026: 2 approved, 0 refused.
-
26/05367/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of facing materials pursuant to condition 4 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
-
26/05371/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of new and replacement trees pursuant to condition 32 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
-
26/05372/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of typical bay studies for each facade type showing materials for new entrances, the colonnade infill and upper level extensions pursuant to condition 5 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
-
26/05368/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of balustrades to terraces pursuant to condition 8i of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
-
26/05180/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of roof plan showing PV panels pursuant to condition 29 of planning permission dated 06 February 2026 (RN: 24/07197/FULL).
-
26/03915/ADFULL Decided
171 Victoria Street London SW1E 5NN
Details of a biodiversity enhancement plan pursuant to Condition 34 of planning permission dated 6th February 2026 (RN: 24/07197/FULL).
-
26/03270/ADFULL Awaiting decision
171 Victoria Street London SW1E 5NN
Detailed drawings and management plan in relation to the green roofs and green walls to include construction method, layout, species, maintenance regime, substrate depth, and substrate type pursuant to condition 35 of planning permission dated 6th February 2026 (RN:24/07197/FULL)
-
26/03272/ADFULL Awaiting decision
171 Victoria Street London SW1E 5NN
Detailed drawings of a hard and soft landscaping scheme which includes the number, size, species and position of trees and shrubs pursuant to condition 36 of planning permission dated 6th February 2026 (RN:24/07197/FULL)
-
26/01826/ADFULL Granted
171 Victoria Street London SW1E 5NN
Details of Appendix A Checklist of Code of Construction Practice pursuant to Condition 3 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
-
26/01437/ADFULL Awaiting decision
171 Victoria Street London SW1E 5NN
Details of method statement to protect the trees on and close to the site pursuant to Condition 31 of planning permission dated 6 February 2026 (RN: 24/07197/FULL).
Timeline
Dates from the published record
-
19 Aug 2026
Received by Westminster
-
28 Aug 2026
Added to PlanIndex
-
5 Sep 2026
Status changed to Decided
Previously Pending.
After the decision
Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
171 Victoria Street London SW1E 5NN
89% historically approved · decision due ~25 Sep
Details of roof plan showing PV panels pursuant to condition 29 of planning permission dated 06 February 2026 (RN: 24/07197/FULL).
Decided -
Cathedral Piazza Victoria Street London SW1E 5NN
82% historically approved · decision due ~18 Sep
Display of a 26ft Christmas tree with London Heritage Quarter branded base to Westminster Cathedral Piazza a temporary period from 14 November 2026 until 6 January 2027.
Decided Advertising Trees -
171 Victoria Street London SW1E 5NN
89% historically approved · decision due ~2 Oct
Details of facing materials pursuant to condition 4 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
Decided -
171 Victoria Street London SW1E 5NN
89% historically approved · decision due ~2 Oct
Details of new and replacement trees pursuant to condition 32 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
Decided Trees -
171 Victoria Street London SW1E 5NN
89% historically approved · decision due ~2 Oct
Details of typical bay studies for each facade type showing materials for new entrances, the colonnade infill and upper level extensions pursuant to condition 5 of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
Decided Extension -
171 Victoria Street London SW1E 5NN
89% historically approved · decision due ~2 Oct
Details of balustrades to terraces pursuant to condition 8i of planning permission dated 06 February 2026 (RN: 24/07197/FULL)
Decided
Other advertisement consent applications
In Westminster
-
26/06992/ADV Decided
78 - 80 Wigmore Street London W1U 2SJ
Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.
-
26/07194/ADV Awaiting decision
98 Victoria Street London SW1E 5JL
Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)
-
26/07160/ADV Awaiting decision
18 - 21 Haymarket London SW1Y 4DQ
Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m
-
26/07157/ADV Awaiting decision
41 - 44 Great Windmill Street London W1D 7NF
Display of one non illuminated projection sign, measuring 800mm x 300mm
-
26/07125/ADV Awaiting decision
1 Upper St Martin's Lane London WC2H 9NY
Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m