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Planning application

66 Knightsbridge London SW1X 7LA

Awaiting decision Westminster 26/05455/ADV Advertising

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of internally illuminated two cross-street decorations on Knightsbridge, suspended from catenary wires spanning the carriageway between Harvey Nichols and the Mandarin Oriental measuring 20m X 3.2m for a temporary period.

As published by the council, reference 26/05455/ADV

Application record

Reference
26/05455/ADV
Category
Advertising
Status
Pending
Received
11 Aug 2026
Validated
11 Aug 2026
Postcode
SW1X 7LA

Timeline

Dates from the published record

  1. 11 Aug 2026

    Received by Westminster

  2. 14 Aug 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 6 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 61 days over the applications it decided in the last year.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 66 Knightsbridge London SW1X 7LA

    25/05365/TELNOT Submitted 22 Jul 2025 2m away

    Installation of 1 No. Alpha Wireless AWL3964-T0-C-BL small cell antenna and 3 No. ancillary radio equipment on the existing Boldyn/TFL asset (street light column) outside Bar Boulud on 66 Knightsbridge.

    Decided Telecoms 1 doc
  • 62 - 64 Knightsbridge London SW1X 7JF

    19/08686/ADLBC Submitted 8 Nov 2019 27m away

    Details of the mezzanine and staircase and basement staircase (from the ground floor lobby) pursuant to Condition 6ii) and 6iii) of listed building consent dated 26th June 2019 (RN:19/02586/LBC).

    Granted Conditions 9 docs
  • 62-64 Knightsbridge London SW1X 7JF

    19/03519/ADFULL Submitted 9 May 2019 27m away

    Details of material sample of the Portland stone covering for the steps and section drawing of the construction and design details of the steps pursuant to condition 4 of planning permission dated 21 December 2018 (RN: 18/09611/FULL).

    Granted Full applications 11 docs
  • 62 - 64 Knightsbridge London SW1X 7JF

    18/10454/ADV Submitted 11 Dec 2018 27m away

    Display of non illuminated hoarding logo signs and adverts measuring 4.2m x 1m on scaffold shroud on the south (front) elevation measuring 19.3m x 13.2m and the east (side) elevation measuring 16.6m x 13.2m for a temporary period from 12 December 2018 until 12 December 2019.

    Granted Advertising 16 docs
  • 64 Knightsbridge London SW1X 7JF

    12/05405/LBC Submitted 23 May 2012 27m away

    Internal alterations at basement, ground and mezzanine levels.

    Granted Heritage and listed buildings 3 docs
  • 60 Knightsbridge London SW1X 7LF

    12/05349/ADV Submitted 22 May 2012 67m away

    Display of 2no. banners measuring 3800mm x 6200mm and 19700mm x 800mm for the London Olympics for a temporary period from 24th July to 13th August 2012.

    Granted Advertising 5 docs

In Westminster

  • 26/05953/ADV Awaiting decision

    Public House 40 Porchester Road London W2 6ES

    Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.

    1 Sep 2026 Advertising
  • 26/05958/ADV Awaiting decision

    Basement And Ground Floor 50 New Bond Street London W1S 1BJ

    Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.

    1 Sep 2026 Advertising
  • 26/05912/ADV Awaiting decision

    Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU

    Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).

    28 Aug 2026 Advertising
  • 26/05898/ADV Awaiting decision

    66 - 68 Brewer Street London W1F 9TP

    Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.

    28 Aug 2026 Advertising
  • 26/05873/ADV Awaiting decision

    Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY

    Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC

    27 Aug 2026 Advertising