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Planning application

66 Knightsbridge London SW1X 7LA

Decided Westminster 26/05455/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of two internally illuminated cross-street decorations on Knightsbridge suspended from catenary wires spanning the carriageway between Harvey Nichols and the Mandarin Oriental each measuring 20m X 3.2m for a temporary period from 20 October 2026 to 18 January 2027.

As published by the council, reference 26/05455/ADV

Application record

Reference
26/05455/ADV
Category
Advertising
Status
Decided
Received
11 Aug 2026
Validated
11 Aug 2026
Postcode
SW1X 7LA

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025.

  • 25/05365/TELNOT Decided

    66 Knightsbridge London SW1X 7LA

    Installation of 1 No. Alpha Wireless AWL3964-T0-C-BL small cell antenna and 3 No. ancillary radio equipment on the existing Boldyn/TFL asset (street light column) outside Bar Boulud on 66 Knightsbridge.

    Decided 31 Jul 2025 Telecoms

Timeline

Dates from the published record

  1. 11 Aug 2026

    Received by Westminster

  2. 14 Aug 2026

    Added to PlanIndex

  3. 11 Sep 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 66 Knightsbridge London SW1X 7LA

    25/05365/TELNOT Submitted 22 Jul 2025 50 yards away

    Installation of 1 No. Alpha Wireless AWL3964-T0-C-BL small cell antenna and 3 No. ancillary radio equipment on the existing Boldyn/TFL asset (street light column) outside Bar Boulud on 66 Knightsbridge.

    Decided Telecoms 1 doc
  • 62 - 64 Knightsbridge London SW1X 7JF

    19/08686/ADLBC Submitted 8 Nov 2019 50 yards away

    Details of the mezzanine and staircase and basement staircase (from the ground floor lobby) pursuant to Condition 6ii) and 6iii) of listed building consent dated 26th June 2019 (RN:19/02586/LBC).

    Granted Conditions 9 docs
  • 62-64 Knightsbridge London SW1X 7JF

    19/03519/ADFULL Submitted 9 May 2019 50 yards away

    Details of material sample of the Portland stone covering for the steps and section drawing of the construction and design details of the steps pursuant to condition 4 of planning permission dated 21 December 2018 (RN: 18/09611/FULL).

    Granted Full applications 11 docs
  • 62 - 64 Knightsbridge London SW1X 7JF

    18/10454/ADV Submitted 11 Dec 2018 50 yards away

    Display of non illuminated hoarding logo signs and adverts measuring 4.2m x 1m on scaffold shroud on the south (front) elevation measuring 19.3m x 13.2m and the east (side) elevation measuring 16.6m x 13.2m for a temporary period from 12 December 2018 until 12 December 2019.

    Granted Advertising 16 docs
  • 64 Knightsbridge London SW1X 7JF

    12/05405/LBC Submitted 23 May 2012 50 yards away

    Internal alterations at basement, ground and mezzanine levels.

    Granted Heritage and listed buildings 3 docs
  • 60 Knightsbridge London SW1X 7LF

    12/05349/ADV Submitted 22 May 2012 50 yards away

    Display of 2no. banners measuring 3800mm x 6200mm and 19700mm x 800mm for the London Olympics for a temporary period from 24th July to 13th August 2012.

    Granted Advertising 5 docs

In Westminster

  • 26/06992/ADV Decided

    78 - 80 Wigmore Street London W1U 2SJ

    Display of self-adhesive vinyl in the windows measuring 3.06m x 2.16m.

    Received 13 Oct, published by the council 15 Oct 2026 Advertising
  • 26/07194/ADV Awaiting decision

    98 Victoria Street London SW1E 5JL

    Display of two internally illuminated double-sided projecting signs, each measuring 0.57m × 0.67m. (Linked with 26/07193/FULL)

    Received 21 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07160/ADV Awaiting decision

    18 - 21 Haymarket London SW1Y 4DQ

    Display of non illuminated fascia sign measauring 2.3m X 4m and 2.4m X 3.6m

    Received 20 Oct, published by the council 22 Oct 2026 Advertising
  • 26/07157/ADV Awaiting decision

    41 - 44 Great Windmill Street London W1D 7NF

    Display of one non illuminated projection sign, measuring 800mm x 300mm

    Received 20 Oct, published by the council 21 Oct 2026 Advertising
  • 26/07125/ADV Awaiting decision

    1 Upper St Martin's Lane London WC2H 9NY

    Display of 2 externally illuminated hanging signs each measuring 1.00m x 1.00m; 8 externally illuminated fascia signs each measuring 0.40m x 3.35m; 1 no. fanlight measuring 0.80m x 1.40m

    19 Oct 2026 Advertising