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Planning application

41 Albemarle Street London W1S 4BF

Decided Westminster 26/05390/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Temporary decorative scaffold shroud comprising 2 x printed advertising areas each measuring 5.4 x 6.3 metres surrounded by a replica 1:1 image of the proposed new building facade in a printed mural.

As published by the council, reference 26/05390/ADV

Application record

Reference
26/05390/ADV
Category
Advertising
Status
Decided
Received
7 Aug 2026
Validated
7 Aug 2026
Decided
28 Sep 2026
Postcode
W1S 4BF

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 0 refused.

  • 25/08323/FULL Granted

    41 Albemarle Street London W1S 4BF

    Use of part lower ground and ground as retail use (Class E); flexible use of the first floor as retail or office use (Class E); office accommodation in the remainder of the building. Replacement of the facades of the building with a new curtain walling system and new shopfronts at ground floor level; alterations to Stafford Street façade, including replacement of windows; conversion of existing ground floor garage to create new retail floorspace, including removal of rolling garage door and replacement with new shopfront; alterations to the existing rear glazed staircase; creation of new external rear fire escape stair including removal of existing stair, infilling of floorplate between levels 3 and 6 to create additional floorspace and new external stair from ground to sixth floor; lateral extensions into the rear lightwell at level 1 and level 2 to create additional floorspace; creation of external roof terrace at third floor level with new access door; installation of plant equipment at sixth floor roof level; and internal alterations throughout the property and other associated works. (Linked with 25/08324/LBC)

    Decided 17 Jul 2026 Full applications
  • 25/08324/LBC Granted

    41 Albemarle Street London W1S 4BF

    Replacement of the facades of the building with a new curtain walling system and new shopfronts at ground floor level; alterations to Stafford Street façade, including replacement of windows; conversion of existing ground floor garage to create new retail floorspace, including removal of rolling garage door and replacement with new shopfront; alterations to the existing rear glazed staircase; creation of new external rear fire escape stair including removal of existing stair, infilling of floorplate between levels 3 and 6 to create additional floorspace and new external stair from ground to sixth floor; lateral extensions into the rear lightwell at level 1 and level 2 to create additional floorspace; creation of external roof terrace at third floor level with new access door; installation of plant equipment at sixth floor roof level; and internal alterations throughout the property. (Linked with 25/08323/FULL)

    Decided 17 Jul 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 7 Aug 2026

    Received by Westminster

  2. 13 Aug 2026

    Added to PlanIndex

  3. 28 Sep 2026

    Decision issued

  4. 29 Sep 2026

    Status changed to Decided

    Previously Pending.

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 41 Albemarle Street London W1S 4BF

    25/08323/FULL Submitted 14 Nov 2025 50 yards away

    Use of part lower ground and ground as retail use (Class E); flexible use of the first floor as retail or office use (Class E); office accommodation in the remainder of the building. Replacement of the facades of the building with a new curtain walling system and new shopfronts at ground floor level; alterations to Stafford Street façade, including replacement of windows; conversion of existing ground floor garage to create new retail floorspace, including removal of rolling garage door and replacement with new shopfront; alterations to the existing rear glazed staircase; creation of new external rear fire escape stair including removal of existing stair, infilling of floorplate between levels 3 and 6 to create additional floorspace and new external stair from ground to sixth floor; lateral extensions into the rear lightwell at level 1 and level 2 to create additional floorspace; creation of external roof terrace at third floor level with new access door; installation of plant equipment at sixth floor roof level; and internal alterations throughout the property and other associated works. (Linked with 25/08324/LBC)

    Granted Full applications Extension Windows or glazing 133 docs
  • 41 Albemarle Street London W1S 4BF

    25/08324/LBC Submitted 14 Nov 2025 50 yards away

    Replacement of the facades of the building with a new curtain walling system and new shopfronts at ground floor level; alterations to Stafford Street façade, including replacement of windows; conversion of existing ground floor garage to create new retail floorspace, including removal of rolling garage door and replacement with new shopfront; alterations to the existing rear glazed staircase; creation of new external rear fire escape stair including removal of existing stair, infilling of floorplate between levels 3 and 6 to create additional floorspace and new external stair from ground to sixth floor; lateral extensions into the rear lightwell at level 1 and level 2 to create additional floorspace; creation of external roof terrace at third floor level with new access door; installation of plant equipment at sixth floor roof level; and internal alterations throughout the property. (Linked with 25/08323/FULL)

    Granted Heritage and listed buildings Extension Windows or glazing 129 docs
  • 14 Dover Street London W1S 4LW

    26/02971/ADV Submitted 6 May 2026 50 yards away

    82% historically approved · decision due ~8 Jul

    Display of an internally illuminated fascia sign measuring 0.385m x 1.5m; and an internally illuminated projecting sign measuring 0.46m x 0.46m.

    Awaiting decision Advertising 19 docs
  • 14 Dover Street London W1S 4LW

    11/09019/ADV Submitted 20 Sep 2011 50 yards away

    Display of a temporary non-illuminated hoarding advertisement at ground floor level.

    Granted Advertising 4 docs
  • 14 Dover Street London W1S 4LW

    04/05457/FULL Submitted 13 Jul 2004 50 yards away

    New shopfront and entrance door to upper floors.

    Refused Full applications Windows or glazing 4 docs
  • 14 Dover Street London W1S 4LW

    12/05272/ADFULL Submitted 17 May 2012 50 yards away

    Detailed drawings (scale 1:20 and 1:5) of the replacement curved shopfront, including decorative stallriser pursuant to Condition 10 of planning permission dated 9 February 2012 (RN:11/10315).

    Refused Full applications Windows or glazing 4 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising