Planning application
International House 223 Regent Street London W1B 2EB
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of two non - illuminated fasica signs each measuring 0.15m x 1.50m sings on Regent Street and Maddox Street. (Linked with 26/05122/LBC)
As published by the council, reference 26/05121/ADV
Application record
- Reference
- 26/05121/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 30 Jul 2026
- Validated
- 1 Sep 2026
- Postcode
- W1B 2EB
Timeline
Dates from the published record
-
30 Jul 2026
Received by Westminster
-
1 Sep 2026
Validated
Checked as complete and ready for consideration.
-
5 Sep 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 27 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
International House 223 Regent Street London W1B 2EB
90% historically approved · decision due ~27 Oct
Installation of two sings on Regent Street and Maddox Street facades. (Linked with 26/05121/ADV)
Awaiting decision Heritage and listed buildings -
19 - 20 Hanover Street London W1S 1YR
Display for a temporary period of six months of a non-illuminated 'to let' board located at a height of between 3m x 4.6m above pavement level and measuring 1.2m x 0.9m at No. 20.
Granted Advertising 2 docs -
227 Regent Street London W1B 2EF
90% historically approved · decision due ~4 Aug
Installation of LED transparent window displays internally installed on the Hanover Street elevation.
Decided Heritage and listed buildings Windows or glazing -
227 Regent Street London W1B 2EF
85% historically approved · decision due ~4 Aug
Installation of LED transparent window displays internally installed on Hanover Street elevation measuring 2.00m x 6.00m. (Linked with 26/03776/LBC)
Decided Advertising Windows or glazing -
221 Regent Street London W1B 4NJ
"Display of 3 non-illuminated bronzed metal antique fret-cut letters fascia signs measuring 2160mm x 160mm and display of non-illuminated bronzed metal antique fret-cut letters , measuring 650mm x 550mm "
Decided Advertising 5 docs -
221 Regent Street London W1B 4NJ
Internal alterations at ground and basement floor level.
Granted Heritage and listed buildings 26 docs
Other advertising applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC