Planning application
Basement To Ground Floor 51 Pimlico Road London SW1W 8NE
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of non illuminated other sign measuring 5.35m X 4.08m
As published by the council, reference 26/05056/ADV
Application record
- Reference
- 26/05056/ADV
- Category
- Advertising
- Status
- Pending
- Received
- 28 Jul 2026
- Validated
- 6 Aug 2026
- Postcode
- SW1W 8NE
Timeline
Dates from the published record
-
28 Jul 2026
Received by Westminster
-
6 Aug 2026
Validated
Checked as complete and ready for consideration.
-
11 Aug 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 1 October 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 61 days over the applications it decided in the last year.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
7 Bloomfield Terrace London SW1W 8PG
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Details of completed Appendix A checklist from the Code of Construction Practice pursuant to condition 9 of Planning Permission dated 06 June 2025 (RN: 25/01107/FULL).
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7 Bloomfield Terrace London SW1W 8PG
Details of render to new extension and flooring to lightwells and detailed drawings of new rear extension (showing details including profiles of moulding to sills, fascia/entablature, cornice, coping, and any other decorative elements), new windows and doors, new railings to rear terrace, alterations to existing railings and plinth and new railings, plinth and gate, new lightwell grills, new metal stair to front lightwell, and new rooflights and their relationship with the terrace floor, pursuant to Conditions 5, 6 and 7 of listed building consent dated 12 February 2024 (RN 23/04736/LBC)
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7 Bloomfield Terrace London SW1W 8PG
Details of contaminated land desk study pursuant to Condition 10 (Phase 1) of planning permission dated 06 June 2025 (RN: 25/01107/FULL)
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15 Bloomfield Terrace London SW1W 8PG
Internal alterations and refurbishment
Refused Heritage and listed buildings 4 docs -
7 Bloomfield Terrace London SW1W 8PG
Details of render to new extension and flooring to lightwells and detailed drawings of new rear extension (showing details including profiles of moulding to sills, fascia/entablature, cornice, coping, and any other decorative elements), new windows and doors, new railings to rear terrace, alterations to existing railings and plinth and new railings, plinth and gate, new lightwell grills, new metal stair to front lightwell, and new rooflights and their relationship with the terrace floor, pursuant to Conditions 6, 7 and 8 of planning permission dated 12 February 2024 (RN 23/04735/FULL)
Granted Full applications Extension Loft or dormer +1 6 docs -
16 Bloomfield Terrace London SW1W 8PG
87% historically approved · decision due ~2 Sep
Details of a specification for the construction and installation of the acoustic enclosure pursuant to condition 5 of planning permission granted at appeal dated 13th February 2026(RN:APP/X5990/W/25/3364433) (Linked to 26/04483/ADLBC)
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Other advertising applications
In Westminster
-
26/05953/ADV Awaiting decision
Public House 40 Porchester Road London W2 6ES
Retention of one non-illuminated printed advertisement measuring 2.74m x 2.06m on the ground floor glazing.
-
26/05958/ADV Awaiting decision
Basement And Ground Floor 50 New Bond Street London W1S 1BJ
Display of internally illuminated fascia sign measuring 0.50m x 2.00; non illuminated hanging sign measuring 0.50m x 0.50m; and temporary vinyl on the glazing during construction.
-
26/05912/ADV Awaiting decision
Noel Coward Theatre 85 - 89 St Martin's Lane London WC2N 4AU
Display of internally illuminated fascia sign measuring 0.41m x 5.74m. (Linked with 26/05916/LBC).
-
26/05898/ADV Awaiting decision
66 - 68 Brewer Street London W1F 9TP
Display of internally illuminated wall mounted projection sign measuring 0.5m x 0.225m, including display of non-illuminated, printed logo onto canopy fabric.
-
26/05873/ADV Awaiting decision
Site At Horse Shoe Yard, White Lion Yard And Lancashire Court London W1S 1EY
Display of two internally illuminated fascia signs measuring 0.2m x 0.687m, 0.34m x 0.34m, one internally illuminated projecting sign measuring 0.5m x 0.5m and non illuminated window signs measuring 0.1m x 0.35m on the Brook Street elevation. Linked with 26/05865/LBC