Planning application
26/04853/ADV
Payphone Site Outside West End Gate Development Edgware Road London W2 1DH
Proposal
Display of internal illuminated sequential advertisement with automatic rotation of images.
As published by the council, reference 26/04853/ADV
Timeline
Dates from the published record
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20 Jul 2026
Received by Westminster
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1 Aug 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06945/NMA Granted
Paddington Green Police Station 4 Harrow Road London W2 1XJ
Amendments to planning permission dated 30th April 2025 (RN: 24/06376/FULL) for Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development, addition of extra floor of residential accommodation to Block K through revised structure and floor to ceiling heights but with no overall building height increase; Reduction in height of Block I & J; External alterations, including façade design changes; Sustainability and embodied carbon enhancements; Changes to mix and tenure of private and affordable residential units; Introduction of residential amenity space to three penthouse apartments, at the roof level of Block K; Amendments to proposed landscaping scheme; Amendments to plans and conditions to clarify relationship with adjoining developments. Namely, to amend the wording of Condition 19.
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25/09129/NMA Awaiting decision
Paddington Green Police Station 4 Harrow Road London W2 1XJ
Amendments to planning permission dated 30th April 2025 (RN 24/06376/FULL) for the Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development. Namely, 10 - 12 White Horse Street, 42 Half Moon Street and 12 Shepherd Market]. Namely, internal reconfiguration.
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26/03468/NMA Awaiting decision
Paddington Green Police Station 4 Harrow Road London W2 1XJ
Amendments to planning permission dated 30th April 2025 (RN:24/06376/FULL) for Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development. Namely, to amend the CIL Phasing to split Block J and K into separate CIL phases (Block J = Phase 2 and Block K = Phase 3).
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25/05964/FULL Refused
334 - 336 Edgware Road London W2 1EA
Erection of a mansard roof at third floor level to provide a self-contained one bedroom flat; alterations to doors in the rear elevation at first and second floor levels; enlargement of west facing windows of Flat C at first floor level.
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25/08739/FULL Awaiting decision
336 Edgware Road London W2 1EA
Erection of mansard roof extension at third floor level to provide a self-contained one bedroom flat; alterations to rear elevation doors at first and second floor levels; enlargement of west facing windows of Flat C at first floor level.
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26/04256/NMA Awaiting decision
Paddington Green Police Station 4 Harrow Road London W2 1XJ
Amendments to planning permission dated 30th April 2025 (RN:24/06376/FULL) for Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development. Namely, 91 consented private 3-bedroom homes are reduced to 55 (a reduction of 36 overall), the 36 3-bedroom homes removed are to be converted to 42 studio/1-bedroom homes, and 24 2-bedroom homes, 1 additional affordable home is proposed (Intermediate studio), overall net increase of 29 homes (560 consented vs 589 proposed, representing a 5% increase, proportion of private 3-bedroom homes reduces from 27% to 15%., 3-bedroom provision across all tenures reduces from 155 homes (28% of all homes) to 119 homes (20% of all homes), amendment of internal layout of one private home on level 23 from a 4-bedroom home to a 3 bedroom home and minor changes to the floor to floor heights of Block K.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.