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Planning application

26/04250/ADV

Floral Street London

Awaiting decision Westminster Advert Application (ADV)

Proposal

Display of an externally illuminated other sign measuring 8m X 01.m for a temporary period from 30 June 2026 to 30 June 2029.

As published by the council, reference 26/04250/ADV

Timeline

Dates from the published record

  1. 26 Jun 2026

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.

What happens while it is decided

The process from here

This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.

The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00060/ADV Granted

    21 Long Acre London WC2E 9LD

    Display of an internally illuminated fascia sign, measuring 700mm x700mm.

    7 Jan 2026 29m away Advertising
  • 26/00044/ADV Decided

    21 Long Acre London WC2E 9LD

    Display of 3 internal LED screens to first floor windows, each measuring 1.74m x 2.35m.

    6 Jan 2026 29m away Advertising
  • 25/06739/ADV Granted

    19 - 21 Long Acre London WC2E 9LD

    Display of one internally illuminated projecting sign measuring 0.6m x 0.6m.

    19 Sep 2025 33m away Advertising
  • 26/02110/FULL Awaiting decision

    Flat 10 30 Floral Street London WC2E 9DP

    Installation of replacement windows and window frames at 4th floor level.

    30 Mar 2026 37m away Full applications
  • 26/00920/ADFULL Granted

    23 Rose Street London WC2E 9EA

    Details of obscure glass sample pursuant to Condition 4 of planning permission dated 04 March 2024 (RN: 24/07617/FULL).

    13 Feb 2026 51m away Full applications
  • 25/06779/LBC Granted

    31 King Street Covent Garden London WC2E 8JD

    Installation of new signage & new interior fit-out. (Linked app: 25/06780/ADV).

    22 Sep 2025 53m away Heritage and listed buildings

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising