Planning application
26/03965/ADV
46 Berkeley Square London W1J 5AT
Proposal
Display of an internally illuminated hoarding sign over temporary structure measuring 12.7m x 12.9m for a temporary period from 6th November 2026 - 3rd January 2027.
As published by the council, reference 26/03965/ADV
Timeline
Dates from the published record
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16 Jun 2026
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06669/NMA Withdrawn
46 Berkeley Square London W1J 5AT
Amendments to planning permission dated 30th January 2018 (RN 17/07633/FULL) for the Variation of Conditions 1 and 8 of planning permission dated 28 April 2017 (RN 16/07773/FULL) for the Use of 46 Berkeley Square as a private members club (sui generis use), with internal and external alterations including mechanical plant, and erection of Annabel's canopy to front; use of 46 Hay's Mews as a private members club, and a health and wellbeing club (sui generis) and alterations to the mews building including the erection of a pitched roof extension with mechanical plant; and erection of a full length retractable glazed canopy from the mews building to the main building enclosing the external dining terrace/courtyard; associated mechanical plant and landscaping (site includes 46 Hay's Mews): NAMELY, to remedial measures identified in the Monitoring Report dated 17th September 2025 shall be carried out at all times while the building is in use.
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25/07267/ADFULL Granted
46 Berkeley Square London W1J 5AT
Detailed operational management assessment pursuant to Condtition 19 of planning permission dated 30th January 2018 (RN:17/07633)
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26/02428/ADFULL Awaiting decision
46 Berkeley Square London W1J 5AT
Detailed drawings (at scales 1:20 and 1:5) and a sample (if they are not made of timber) of the both sets of doors to the ground floor frontage of 46 Hay's Mews pursuant to condition 27 of planning permission dated 30th January 2018 (RN:17/07633/FULL)
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26/00731/FULL Awaiting decision
46 Berkeley Square London W1J 5AT
Variation of Conditions 14 and removal of Condition 15 of planning permission dated 30 January 2018 (RN: 17/07633/FULL) for 'Variation of Conditions 1 and 8 of planning permission dated 28 April 2017 (RN 16/07773/FULL) for the Use of 46 Berkeley Square as a private members club (sui generis use), with internal and external alterations including mechanical plant, and erection of Annabel's canopy to front; use of 46 Hay's Mews as a private members club, and a health and wellbeing club (sui generis) and alterations to the mews building including the erection of a pitched roof extension with mechanical plant; and erection of a full length retractable glazed canopy from the mews building to the main building enclosing the external dining terrace/courtyard; associated mechanical plant and landscaping (site includes 46 Hay's Mews): namely, to vary Condition 1 to enable alterations to the Hays Mews elevation, chimney to 46 Hays Mews to be raised in height, provision of a rear facing balcony and associated internal alterations and variation of Condition 8 to change the maximum capacities allowed in the two areas of the club from 550 to 750 people'. Amendments now proposed are NAMELY, to allow temporary refuse storage and collection arrangements for a period of two years.
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26/01812/ADV Awaiting decision
46 Berkeley Square London W1J 5AT
Display of externally illuminated hoarding sign over scaffolding measuring 12.5m x 13.1m for a temporary period from 4th June to 8th July 2026.
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26/00757/FULL Granted
Flat I And Flat J 48 Berkeley Square London W1J 5AX
Replacement of existing windows with double glazed windows.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.