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Planning application

Basement And Ground Floor 37 Beak Street London W1F 9RZ

Decided Westminster 26/03137/ADV Advertising

Decided. The decision notice on the council portal carries the outcome in full, including any conditions.

Proposal

Display of an internally illuminated fascia sign measuring 0.11m x 2.29m.

As published by the council, reference 26/03137/ADV

Application record

Reference
26/03137/ADV
Category
Advertising
Status
Decided
Received
12 May 2026
Validated
26 Jun 2026
Postcode
W1F 9RZ

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2022: 1 approved, 0 refused.

  • 26/03136/FULL Decided

    Basement And Ground Floor 37 Beak Street London W1F 9RZ

    Alterations to existing shopfront including installation of replacement glazing, new entrance door and repainting.

    Submitted 12 May 2026 Full applications
  • 22/05125/ADFULL Granted

    Basement And Ground Floor 37 Beak Street London W1F 9RZ

    Details pursuant to condition 7 of planning permission dated 2nd February 2022 (RN: 19/09107/FULL), namely the submission of detailed drawings and a bio-diversity management plan in relation to the green roof to include construction method, layout, species and maintenance regime

    Decided 4 Aug 2022 Full applications

Timeline

Dates from the published record

  1. 12 May 2026

    Received by Westminster

  2. 26 Jun 2026

    Validated

    Checked as complete and ready for consideration.

  3. 15 Sep 2026

    Added to PlanIndex

After the decision

Westminster has decided this application; the outcome above is the register's own wording and the decision notice on the council portal carries the detail. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 37 Beak Street London W1F 9RZ

    26/03136/FULL Submitted 12 May 2026 50 yards away

    88% historically approved · decision due ~21 Aug

    Alterations to existing shopfront including installation of replacement glazing, new entrance door and repainting.

    Decided Full applications Windows or glazing

  • 39 Beak Street London W1F 9SA

    18/02150/FULL Submitted 15 Mar 2018 50 yards away

    Replacement shopfront.

    Refused Full applications Windows or glazing 11 docs

  • Basement And Ground Floor 39 Beak Street London W1F 9SA

    26/00443/ADV Submitted 26 Jan 2026 50 yards away

    82% historically approved · decision due ~23 Mar

    Display of Internally Illuminated lettering and one new flag sign on projecting hanging sign

    Awaiting decision Advertising 1 doc

  • Basement And Ground Floor 37 Beak Street London W1F 9RZ

    22/05125/ADFULL Submitted 28 Jul 2022 50 yards away

    Details pursuant to condition 7 of planning permission dated 2nd February 2022 (RN: 19/09107/FULL), namely the submission of detailed drawings and a bio-diversity management plan in relation to the green roof to include construction method, layout, species and maintenance regime

    Granted Full applications 7 docs

  • 45 Beak Street London W1F 9SD

    22/04379/ADV Submitted 1 Jul 2022 50 yards away

    Display of internally illuminated projecting box sign measuring 0.3m x 0.3m x 0.8m.

    Refused Advertising 8 docs

  • 5 - 7 Carnaby Street London W1F 9PB

    26/00307/ADV Submitted 20 Jan 2026 50 yards away

    82% historically approved · decision due ~17 Mar

    Display of halo-illuminated fascia lettering measuring 0.4m x 3.235m

    Awaiting decision Advertising 14 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising