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Planning application

27 - 35 Mortimer Street London W1T 3BL

Granted Westminster 26/01159/ADV Advert Application (ADV)

Relates to 26/01158/FULL

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of a halo illuminated (letters only) hanging sing measurng 0.45m x 0.7m. (Linked with 26/01158/FULL)

As published by the council, reference 26/01159/ADV

Application record

Reference
26/01159/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
24 Feb 2026
Validated
30 Mar 2026
Decided
1 May 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1T 3BL

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 0 refused.

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications
  • 25/05956/FULL Granted

    27 - 35 Mortimer Street London W1T 3BL

    Erection of plant equipment at rear fifth floor roof level including air cooled air conditioning equipment; two condenser units and a dry air cooler within an acoustic enclosure.

    Decided 16 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 24 Feb 2026

    Received by Westminster

  2. 30 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 1 May 2026

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications

1 later application on the register refers to this one:

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

832 applications on PlanIndex · across 143 councils · 90% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

21 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 1 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 27 - 35 Mortimer Street London W1T 3BL

    26/01158/FULL Submitted 24 Feb 2026 50 yards away

    87% historically approved · decision due ~25 May

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Awaiting decision Full applications Windows or glazing 20 docs

  • 27 - 35 Mortimer Street London W1T 3BL

    25/05956/FULL Submitted 21 Aug 2025 50 yards away

    Erection of plant equipment at rear fifth floor roof level including air cooled air conditioning equipment; two condenser units and a dry air cooler within an acoustic enclosure.

    Granted Full applications 17 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/03388/FULL Submitted 17 Apr 2007 50 yards away

    Retention of five air conditioning units to the flat roof at first floor level on Booth's Place frontage.

    Withdrawn Full applications 10 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/00741/FULL Submitted 23 Jan 2007 50 yards away

    Installation of two air-conditioning units on flat roof on Booth's Place frontage.

    Refused Full applications 8 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/07024/FULL Submitted 8 Aug 2007 50 yards away

    Retention of two existing air conditioning units and erection of an acoustic enclosure to the first floor flat roof.

    Granted Full applications 12 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    08/00488/ADFULL Submitted 15 Jan 2008 50 yards away

    Details of acoustic screen around the proposed air conditioning units pursuant to Condition 5 of planning permission dated 20 November 2007 (RN: 07/07024).

    Granted Full applications 3 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising