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Planning application

27 - 35 Mortimer Street London W1T 3BL

Granted Westminster 26/01159/ADV Advert Application (ADV)

Relates to 26/01158/FULL

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of a halo illuminated (letters only) hanging sing measurng 0.45m x 0.7m. (Linked with 26/01158/FULL)

As published by the council, reference 26/01159/ADV

Application record

Reference
26/01159/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
24 Feb 2026
Validated
30 Mar 2026
Decided
1 May 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1T 3BL

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 0 refused.

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications
  • 25/05956/FULL Granted

    27 - 35 Mortimer Street London W1T 3BL

    Erection of plant equipment at rear fifth floor roof level including air cooled air conditioning equipment; two condenser units and a dry air cooler within an acoustic enclosure.

    Decided 16 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 24 Feb 2026

    Received by Westminster

  2. 30 Mar 2026

    Validated

    Checked as complete and ready for consideration.

  3. 1 May 2026

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications

1 later application on the register refers to this one:

  • 26/01158/FULL Awaiting decision

    27 - 35 Mortimer Street London W1T 3BL

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Submitted 24 Feb 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

934 applications on PlanIndex · across 150 councils · 91% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

21 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 1 May 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 27 - 35 Mortimer Street London W1T 3BL

    26/01158/FULL Submitted 24 Feb 2026 50 yards away

    88% historically approved · decision due ~25 May

    Alterations to shopfront including changes to front entrance doors; signage and other associated works. Linked with 26/01159/ADV

    Awaiting decision Full applications Windows or glazing 20 docs

  • 27 - 35 Mortimer Street London W1T 3BL

    25/05956/FULL Submitted 21 Aug 2025 50 yards away

    Erection of plant equipment at rear fifth floor roof level including air cooled air conditioning equipment; two condenser units and a dry air cooler within an acoustic enclosure.

    Granted Full applications 17 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/03388/FULL Submitted 17 Apr 2007 50 yards away

    Retention of five air conditioning units to the flat roof at first floor level on Booth's Place frontage.

    Withdrawn Full applications 10 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/00741/FULL Submitted 23 Jan 2007 50 yards away

    Installation of two air-conditioning units on flat roof on Booth's Place frontage.

    Refused Full applications 8 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    07/07024/FULL Submitted 8 Aug 2007 50 yards away

    Retention of two existing air conditioning units and erection of an acoustic enclosure to the first floor flat roof.

    Granted Full applications 12 docs

  • University Of Westminster 32 - 38 Wells Street London W1T 3UW

    08/00488/ADFULL Submitted 15 Jan 2008 50 yards away

    Details of acoustic screen around the proposed air conditioning units pursuant to Condition 5 of planning permission dated 20 November 2007 (RN: 07/07024).

    Granted Full applications 3 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising