Planning application
26/00968/ADV
51 Dean Street London W1D 5BH
Proposal
Display of an externally illuminated projecting sign measuring 0.7m x 0.7m; two externally illuminated fascia signs measuring 0.38m x 4.73m; a non-illuminated fascia sign measuring 0.25m x 0.75m; a non-illuminated plaque measuring 0.25m x 0.25m; an internally illuminated menu case measuring 0.5m x 0.377m; a non-illuminated poster frame measuring 1.08m x 0.72m; and a non-illuminated timber chalkboard measuring 0.9m x 0.4m.
As published by the council, reference 26/00968/ADV
Timeline
Dates from the published record
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16 Feb 2026
Received by Westminster
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1 Apr 2026
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06932/FULL Awaiting decision
55 Dean Street London W1D 6AF
Shopfront alteration; louvre for new ventilation system; and associated works.
-
04/09518/LBC Refused
48 Dean Street London W1D 5BF
Display of a box fascia sign with halo lit letters.
-
04/09517/ADV Refused
48 Dean Street London W1D 5BF
Display of a box fascia sign with halo lit letters.
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13/04685/AD7 Refused
48 Dean Street London W1D 5BF
Display for a temporary period of six months of a non-illuminated 'to let' board located on the face of the building at a height of between 3m and 4.6m above pavement level and measuring 1.2m x 0.9m.
-
10/00344/LBC Granted
48 Dean Street London W1D 5BF
Display externally illuminated fascia sign (4.3m x 0.9m).
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08/03335/ADFULL Refused
48 Dean Street London W1D 5BF
Details of ventilation and fume extract system from the kitchen pursuant to condition 3 of the appeal decision dated 23 November 2006 to allow use of basement and ground floor for Class A3 (restaurant and cafe) purposes.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.