Planning application
26/00944/ADV
Development Site At 4 And 5 Audley Square, 5-7 Waverton St, 49 Hill Street And 4 Red Lion Yard London W1J 5JR
Proposal
Display of externally illuminated advert on hoarding measuring 3.9m x 48.5m for a temporary period between 20/02/2026 to 29/02/2028.
As published by the council, reference 26/00944/ADV
Timeline
Dates from the published record
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16 Feb 2026
Received by Westminster
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20 Mar 2026
Validated
Checked as complete and ready for consideration.
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8 Apr 2026
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07547/FULL Awaiting decision
Development Site At 4 And 5 Audley Square, 5-7 Waverton St, 49 Hill Street And 4 Red Lion Yard London W1J 5JR
Refurbishment of 3 Red Lion Yard including the removal of a conservatory roof, provision of a new roof terrace, facade treatments, and the internal reconfiguration of garage arrangements (Linked 25/07551/LBC)
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25/07548/LBC Awaiting decision
Development Site At 4 And 5 Audley Square, 5-7 Waverton St, 49 Hill Street And 4 Red Lion Yard London W1J 5JR
Refurbishment of 3 Red Lion Yard including the removal of a conservatory roof, provision of a new roof terrace, facade treatments, and the internal reconfiguration of garage arrangements.
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25/07546/NMA Awaiting decision
3 Audley Square W1K 1DP
Amendments to planning permission dated 23rd June 2015 (RN:15/00132/FULL) for Excavation beneath footprint of building, rear garden and garage; erection of single storey rear extension at lower ground floor level with external terrace above; alterations and extensions at roof level including creation of roof terrace; excavation beneath pavement vaults; and associated alterations (including plant to rear); all to enlarge dwellinghouse (Class C3). Namely, the omission of the entire consented basement and indoor pool, the reconfiguration of the master bedroom layout to provide a singular lift access rather than double lift arrangement, the relocation and expansion of the rear lightwell, the optimisation of the top floor to extend the ridge of the existing rear mansard roof horizontally before it slopes down to meet the existing front mansard roof ridge, and increase the extent of elevational glazing, relocating the garage to the ground floor of 3 Red Lion Yard, introduction of comfort cooling and repair and replacement work as necessary to the existing facades.
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25/07479/LBC Awaiting decision
3 Audley Square W1K 1DP
Remove the consented basement, alterations to the roof design to extend and relocate the rooflight, and optimise the fourth floor, alterations to the master bedroom layout on the second floor, reconfigure the garage arrangement, and repair works to facades.
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25/07551/LBC Awaiting decision
4 Red Lion Yard London W1J 5JR
Refurbishment of 4 Red Lion Yard including the creation of a new lightwell atrium, facade treatments, and replacement rooflights and installation of air conditioning unit to ground floor. (Linked to 25/07550/FULL)
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25/07550/FULL Awaiting decision
4 Red Lion Yard London W1J 5JR
Refurbishment of 4 Red Lion Yard including the creation of a new lightwell atrium, facade treatments, and replacement rooflights and installation of air conditioning unit to ground floor.(Linked to 25/07551/LBC)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.