23 Haymarket London SW1Y 4DG

1. 9 Feb 2026

   Received by Westminster

2. 30 Mar 2026

   Validated

   Checked as complete and ready for consideration.

3. 9 Jun 2026

   Decision issued: Application Refused

4. 21 Jul 2026

   Added to PlanIndex

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• 18 - 21 Haymarket London SW1Y 4DQ

  26/07160/ADV Submitted 20 Oct 2026 50 yards away

  82% historically approved · decision due ~15 Dec

  Display of nine temporary non illuminated shop window vinyls measuring 2.3m X 4m and one vinyl measuring 2.4m X 3.6m for a temporary period between 21 September to 13 Movement 2026.

  Decided Advertising Windows or glazing

• 22 Haymarket London SW1Y 4DQ

  26/06517/ADV Submitted 23 Sep 2026 50 yards away

  82% historically approved · decision due ~18 Nov

  Display of nine non illuminated vinyls to ground floor shopfront windows measuring 2.3m X 4m and 2.4m X 3.6m for a temporary period from 21 September 2026 to 21 September 2027.

  Decided Advertising Windows or glazing

• 18 - 21 Haymarket London SW1Y 4DQ

  25/06618/ADV Submitted 16 Sep 2025 50 yards away

  Display of nine shop window vinyls each measuring 4.00m x 4.30m and 1x vinyl measuring 3.60m x 2.40m for a temporary period from 13 October 2025 to 13 November 2025.

  Granted Advertising Windows or glazing 13 docs

• Harold Pinter Theatre Panton Street London SW1Y 4DN

  26/05860/LBC Submitted 26 Aug 2026 50 yards away

  Internal alterations to a basement plant room including removal of redundant plant, formation of a new doorway, installation of a fire door, replacement lighting and associated making good works.

  Decided Heritage and listed buildings 5 docs

• Panton House 25 Haymarket London SW1Y 4EN

  04/00876/TCH Submitted 5 Feb 2004 50 yards away

  Use of an area of the public highway measuring 1.0m x 4.0m on the Panton Street elevation for the placing of 3 tables and 6 chairs in connection with Strada Restaurant.

  Refused 4 docs

• Panton House 25 Haymarket London SW1Y 4EN

  04/00964/FULL Submitted 9 Feb 2004 50 yards away

  Installation of a new shopfront.

  Granted Full applications Windows or glazing 5 docs

• 26/07474/ADV Awaiting decision

  456 - 459 Strand London WC2R 0RG

  Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

  Received 3 Nov, published by the council 6 Nov 2026 Advertising
• 26/07436/ADV Awaiting decision

  Unit 1 123 Bayswater Road London W2 3JH

  Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07441/ADV Awaiting decision

  2 Charing Cross Road London WC2H 0HH

  Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising
• 26/07429/ADV Awaiting decision

  24 - 25 Mount Street London W1K 2RR

  Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

  Received 2 Nov, published by the council 4 Nov 2026 Advertising
• 26/07439/ADV Awaiting decision

  5 - 6 Leicester Square London WC2H 7NA

  Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

  Received 2 Nov, published by the council 5 Nov 2026 Advertising