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Planning application

11 South Molton Street London W1K 5QL

Refused Westminster 26/00456/ADV Advert Application (ADV)

Relates to 26/00454/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of Flag measuring 1000mm x 2500mm (Linked with 26/00454/LBC)

As published by the council, reference 26/00456/ADV

Application record

Reference
26/00456/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
27 Jan 2026
Validated
27 Jan 2026
Decided
29 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1K 5QL

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026: 0 approved, 3 refused.

  • 26/00455/FULL Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole to front of building. (Linked with 26/00454/LBC)

    Decided 29 Apr 2026 Full applications
  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 27 Jan 2026

    Received by Westminster

  2. 29 Apr 2026

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

4D Planning Agent, a planning consultancy

190 applications on PlanIndex · across 41 councils · 63% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 11 South Molton Street London W1K 5QL

    26/00455/FULL Submitted 27 Jan 2026 50 yards away

    Erection of flagpole to front of building. (Linked with 26/00454/LBC)

    Refused Full applications 17 docs

  • 11 South Molton Street London W1K 5QL

    26/00454/LBC Submitted 27 Jan 2026 50 yards away

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Refused Heritage and listed buildings 9 docs

  • First Floor To Third Floor 12 South Molton Street London W1K 5QN

    26/01552/LBC Submitted 10 Mar 2026 50 yards away

    90% historically approved · decision due ~5 May

    Internal alterations to first floor including new flooring and partitions.

    Awaiting decision Heritage and listed buildings 10 docs

  • 10 South Molton Street London W1K 5QJ

    26/00039/COLBC Submitted 6 Jan 2026 50 yards away

    Installation of a replica Victorian style lantern with bracket upon building frontage.

    Granted Heritage and listed buildings 16 docs

  • 10 South Molton Street London W1K 5QJ

    25/06294/ADLBC Submitted 4 Sep 2025 50 yards away

    Detailed drawings of the internal wall linings where proposed for walls with existing historic panelling and/or cornices pursuant to condition 3 (A) (8) of listed building dated 1st September 2025 (RN:25/03046/LBC)

    Granted Conditions 9 docs

  • 12 South Molton Street London W1K 5QN

    26/00040/COLBC Submitted 6 Jan 2026 50 yards away

    Installation of a replica Victorian style lantern with bracket upon building frontage.

    Granted Heritage and listed buildings 16 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising