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Planning application

11 South Molton Street London W1K 5QL

Refused Westminster 26/00456/ADV Advert Application (ADV)

Relates to 26/00454/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of Flag measuring 1000mm x 2500mm (Linked with 26/00454/LBC)

As published by the council, reference 26/00456/ADV

Application record

Reference
26/00456/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
27 Jan 2026
Validated
27 Jan 2026
Decided
29 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1K 5QL

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2026: 0 approved, 3 refused.

  • 26/00455/FULL Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole to front of building. (Linked with 26/00454/LBC)

    Decided 29 Apr 2026 Full applications
  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 27 Jan 2026

    Received by Westminster

  2. 29 Apr 2026

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 26/00454/LBC Refused

    11 South Molton Street London W1K 5QL

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Decided 29 Apr 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

4D Planning Agent, a planning consultancy

174 applications on PlanIndex · across 37 councils · 64% granted

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Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 11 South Molton Street London W1K 5QL

    26/00455/FULL Submitted 27 Jan 2026 50 yards away

    Erection of flagpole to front of building. (Linked with 26/00454/LBC)

    Refused Full applications 17 docs

  • 11 South Molton Street London W1K 5QL

    26/00454/LBC Submitted 27 Jan 2026 50 yards away

    Erection of flagpole and flag to front of building. (Linked with 26/00455/FULL & 26/00456/ADV)

    Refused Heritage and listed buildings 9 docs

  • First Floor To Third Floor 12 South Molton Street London W1K 5QN

    26/01552/LBC Submitted 10 Mar 2026 50 yards away

    90% historically approved · decision due ~5 May

    Internal alterations to first floor including new flooring and partitions.

    Awaiting decision Heritage and listed buildings 10 docs

  • 10 South Molton Street London W1K 5QJ

    26/00039/COLBC Submitted 6 Jan 2026 50 yards away

    Installation of a replica Victorian style lantern with bracket upon building frontage.

    Granted Heritage and listed buildings 16 docs

  • 10 South Molton Street London W1K 5QJ

    25/06294/ADLBC Submitted 4 Sep 2025 50 yards away

    Detailed drawings of the internal wall linings where proposed for walls with existing historic panelling and/or cornices pursuant to condition 3 (A) (8) of listed building dated 1st September 2025 (RN:25/03046/LBC)

    Granted Conditions 9 docs

  • 12 South Molton Street London W1K 5QN

    26/00040/COLBC Submitted 6 Jan 2026 50 yards away

    Installation of a replica Victorian style lantern with bracket upon building frontage.

    Granted Heritage and listed buildings 16 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising