Planning application
26/00439/ADV
1 New Burlington Street London W1S 2JA
Proposal
Display of non illuminated other sign measuring 0.4m X 0.3m and projecting sign measuring 0.65m X 0.45m
As published by the council, reference 26/00439/ADV
Timeline
Dates from the published record
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26 Jan 2026
Received by Westminster
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31 Mar 2026
Validated
Checked as complete and ready for consideration.
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5 May 2026
Decision issued: Application Permitted
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21 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04195/LBC Awaiting decision
1 New Burlington Street London W1S 2JA
Installation of projecting hanging sign and one wall-mounted plaque. (Linked with 26/00439/ADV)
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25/05085/ADV Granted
179 Regent Street London W1B 4JQ
Display of non illuminated hanging sign measuring 0.65m X 0.465m
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22/04920/LBC Granted
165 Regent Street London W1B 4PH
Internal refurbishment works.
-
25/08931/NMA Granted
23 Savile Row London W1S 2ET
Amendments to planning permission dated 18 March 2025 (RN 25/00336/FULL) for the installation of antennas; transmission dishes; equipment cabinets and ancillary development all at main roof level; NAMELY, raise antenna height by 250mm.
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25/05661/FULL Granted
Development Site At 18 - 20 Savile Row London
Replacement of shopfronts, provision of level access to entrances at 18 and 19 Savile Row, adjustments to window openings and windows at level 1 to 5 of north and west elevation, replacement of rooftop plant, replacement of acoustic screening, provision of access ladder, infilling of redundant windows on south elevation, creation of accessible and non-accessible terraces, and other associated works.
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25/08664/LBC Granted
Linen Hall 162 - 168 Regent Street London
Installation of x1 external longshank eyebolts to the rear of Linen Hall.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.