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Planning application

26/00096/ADV

Basement To First Floor 123 New Bond Street London W1S 1EJ

Granted Westminster Advert Application (ADV)

Proposal

Display of internally illuminated fascia sign (letters only) and one non illuminated projecting sign and one flag.

As published by the council, reference 26/00096/ADV

Timeline

Dates from the published record

  1. 8 Jan 2026

    Received by Westminster

  2. 9 Apr 2026

    Decision issued: Application Permitted

  3. 20 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 22/03769/FULL Refused

    123 New Bond Street London W1S 1EJ

    Replacement shopfront.

    9 Jun 2022 8m away Full applications
  • 25/07133/LBC Awaiting decision

    12 Lancashire Court London W1S 1EY

    Alteration to the elevations, including replacement of a side window, non-illuminated signage, and addition of an awning. (Linked with 25/07132/FULL)

    3 Oct 2025 22m away Heritage and listed buildings
  • 25/07132/FULL Awaiting decision

    12 Lancashire Court London W1S 1EY

    Alteration to the elevations, including replacement of a side window,and addition of an awning.

    3 Oct 2025 22m away Full applications
  • 25/05180/LBC Granted

    119 New Bond Street London W1S 1EP

    Installation of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m. (Linked with 25/05183/ADV)

    25 Jul 2025 26m away Heritage and listed buildings
  • 25/05183/ADV Granted

    119 New Bond Street London W1S 1EP

    Display of temporary internally illuminated holiday decorations measuring 8.32m x 5.32m. (Linked with 25/05180/LBC)

    25 Jul 2025 26m away Advertising
  • 25/06901/ADV Awaiting decision

    128 - 129 New Bond Street London W1S 1EA

    Installation of temporary advertisement incorporated into building wrap measuring 0.25m x 3.657m and 0.25m x 3.657m (128 - 129 New Bond Street)

    25 Sep 2025 29m away Advertising

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising