Planning application
Basement To First Floor 123 New Bond Street London W1S 1EJ
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of internally illuminated fascia sign (letters only) and one non illuminated projecting sign and one flag.
As published by the council, reference 26/00096/ADV
Application record
- Reference
- 26/00096/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 8 Jan 2026
- Validated
- 8 Jan 2026
- Decided
- 9 Apr 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1S 1EJ
Timeline
Dates from the published record
-
8 Jan 2026
Received by Westminster
-
9 Apr 2026
Decision issued: Application Permitted
-
20 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
GAD Design Agent, a design practice registered in London
Active · incorporated 2008 · London
9 applications on PlanIndex · across 3 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
4 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 9 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
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Other advertisement consent applications
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26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
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26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
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26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
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26/06247/ADV Awaiting decision
57 Carnaby Street London W1F 9PX
Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].