Planning application
26/00017/ADV
West End Quay South Wharf Road London W2 1LA
Proposal
Display of internally illuminated fascia sign, measuring 0.96m x 4.75m, display of non-illuminated projecting sign.
As published by the council, reference 26/00017/ADV
Timeline
Dates from the published record
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5 Jan 2026
Received by Westminster
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28 Jan 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/04369/ADFULL Awaiting decision
Triangle Development Site Situated Adjacent To Paddington Station Praed Street London W2 6BA
Details of lighting pursuant to condition 19 of planning permission dated 29 April 2026 (RN: 25/08163/FULL).
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25/08163/FULL Awaiting decision
Triangle Development Site Situated Adjacent To Paddington Station Praed Street London W2 6BA
Variation of condition 1 of planning permission dated 2nd April 2015 (RN:12/07668/FULL) for the Development of an office building comprising canal-side reception with 21 storeys of offices and either Class A1/A2/A3 use at canal-side and first floor level, alongside pedestrian linkages to Paddington Station and Bishop's Bridge Road, in conjunction with landscaping and other associated works. Namely, the integration of the ground/canal level retail unit and the office reception, with associated alteration to building entrances; the replacement of the full-height eastern terrace screen with a half height balustrade; and rearrangement / location of the photovoltaic panels at roof level.
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25/05693/NMA Granted
Triangle Development Site Situated Adjacent To Paddington Station Praed Street London W2 6BA
Amendments to planning permission dated 2nd April 2015 (RN:12/07668/FULL) for Development of an office building comprising canal-side reception with 21 storeys of offices and either Class A1/A2/A3 use at canal-side and first floor level, alongside pedestrian linkages to Paddington Station and Bishop's Bridge Road, in conjunction with landscaping and other associated works. Namely, rationalisation of the southern structural transfer expression; rationalisation of the canal side structural transfer expression to match the structural grid; reconfiguration of the east and central core, including: addition of a dedicated fire-fighting lift, addition of a combined passenger/evacuation lift and a passenger/goods lift that now serve the basement levels, and enlargement and relocation of the accessible WC from the eastern to the central core; external alterations to the western lift shaft façade, reducing the extent of glazing; the material treatment of the stair and lift cores changed from aluminium cladding to concrete; 500mm extension of the north office façade; replacement of the brise soleil (fins) with deeply expressed mullion system; external terraces reconfigured; Internal layout reconfiguration; and adjustment of the Building Maintenance Unit (BMU) layout at roof level.
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25/07701/LBC Awaiting decision
Paddington Station Praed Street London W2 1HB
Installation of 1 internally illuminated fascia sign measuring 2.473m x 0.255m
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25/06091/CLLB Withdrawn
Paddington Station Praed Street London W2 1HB
Replacement of 4 freestanding digital totems within the concourse area of Paddington Station.
-
25/09070/FULL Awaiting decision
1 Bishop's Bridge Road W2 6BA
Installation of 'BT Street Hub 3' units. (Linked to 25/09071/ADV)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.