Planning application
25/09317/ADV
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Proposal
Display of 1no. non-illuminated sign measuring 0.151m x 0.923m x 0.01m to the front entrance and 2no. non-illuminated signs measuring 0.602m x 0.834m x 0.006m to the east elevations on Queensway. (Linked with PP-14585216)
As published by the council, reference 25/09317/ADV
Timeline
Dates from the published record
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23 Dec 2025
Received by Westminster
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26 Jan 2026
Validated
Checked as complete and ready for consideration.
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5 Feb 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/09283/LBC Granted
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Display of 1no. non-illuminated sign measuring 0.151m x 0.923m x 0.01m to the front entrance and 2no. non-illuminated signs measuring 0.602m x 0.834m x 0.006m to the east elevations on Queensway.
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25/08860/FULL Granted
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Use of unit R15 and R20 as gym (Class E), with extended hours of opening over those previously granted, namely from 05:30-23:00 daily.
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26/03789/ADFULL Awaiting decision
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Details of the final layout of the retail accommodation (units to be Class A1 and Class A3 uses); pursuant to condition 18 of planning permission dated 17 December 20219 (RN 19/02449/FULL)
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25/05059/NMA Granted
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Amendments to planning permission dated 17th December 2019 (RN:19/02449/FULL) for Variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. Namely, introduction of greater flexibility to the use of unit R15 (located at the southern end of the retail courtyard over ground and basement mezzanine level currently in Class E (a/b) use) to allow its use as gym (Class E(d)) and conversion of B1 level ancillary retail space (Class E(a)) for unit B01/R14, to back of house hotel use (Class C1).
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25/08923/NMA Granted
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Amendments to planning permission dated 17 December 2019 (RN 19/02449/FULL) for the variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. (Linked to19/02374/LBC). NAMELY, to allow for greater flexibility of the use of unit R11 as class E (d) to accommodate potential recreational uses.
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26/01815/MOD106 Withdrawn
Development Site At Former Whiteleys Centre Queensway London W2 4YN
Modification to the S106 agreement associated with planning permission dated 17 December 2019 under reference RN: 19/02449/FULL (which in itself was a variation to the S106 agreement & planning permission dated 19 November 2018 (RN:18/04595/FULL); a variation to the S106 agreement & planning permission dated 1 November 2017 (RN: 16/12203FULL) and further to a variation to the S106 agreement & planning permission dated 27 April 2016 (RN: 15/10072/FULL)) to amend the affordable housing provision from being 'on site' to a payment in lieu contribution to the City Council's Affordable Housing Fund
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.