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Planning application

Development Site At Former Whiteleys Centre Queensway London W2 4YN

Granted Westminster 25/09317/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of 1no. non-illuminated sign measuring 0.151m x 0.923m x 0.01m to the front entrance and 2no. non-illuminated signs measuring 0.602m x 0.834m x 0.006m to the east elevations on Queensway. (Linked with PP-14585216)

As published by the council, reference 25/09317/ADV

Application record

Reference
25/09317/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
23 Dec 2025
Validated
26 Jan 2026
Decided
5 Feb 2026
Ward
Lancaster Gate
Decision by
Delegated Decision
Postcode
W2 4YN

Site history

Applications at this address on the Westminster register

This site has had 8 applications since 2025: 5 approved, 0 refused.

  • 26/03789/ADFULL Withdrawn

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Details of the final layout of the retail accommodation (units to be Class A1 and Class A3 uses); pursuant to condition 18 of planning permission dated 17 December 20219 (RN 19/02449/FULL)

    Submitted 9 Jun 2026
  • 26/01815/MOD106 Withdrawn

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Modification to the S106 agreement associated with planning permission dated 17 December 2019 under reference RN: 19/02449/FULL (which in itself was a variation to the S106 agreement & planning permission dated 19 November 2018 (RN:18/04595/FULL); a variation to the S106 agreement & planning permission dated 1 November 2017 (RN: 16/12203FULL) and further to a variation to the S106 agreement & planning permission dated 27 April 2016 (RN: 15/10072/FULL)) to amend the affordable housing provision from being 'on site' to a payment in lieu contribution to the City Council's Affordable Housing Fund

    Submitted 20 Mar 2026 Conditions
  • 26/01308/ADFULL Awaiting decision

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Details of scheme to prevent overheating based on a whole house ventilation scheme pursuant to condition 44(910C, 810s, 710S) of planning permission dated 17th December 2019 (RN:19/02449/FULL).

    Submitted 2 Mar 2026 Full applications
  • 25/09283/LBC Granted

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Display of 1no. non-illuminated sign measuring 0.151m x 0.923m x 0.01m to the front entrance and 2no. non-illuminated signs measuring 0.602m x 0.834m x 0.006m to the east elevations on Queensway.

    Decided 27 Mar 2026 Heritage and listed buildings
  • 25/08923/NMA Granted

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Amendments to planning permission dated 17 December 2019 (RN 19/02449/FULL) for the variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. (Linked to19/02374/LBC). NAMELY, to allow for greater flexibility of the use of unit R11 as class E (d) to accommodate potential recreational uses.

    Decided 21 Jan 2026 Amendments
  • 25/08860/FULL Granted

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Use of unit R15 and R20 as gym (Class E), with extended hours of opening over those previously granted, namely from 05:30-23:00 daily.

    Decided 2 Apr 2026 Full applications
  • 25/05059/NMA Granted

    Development Site At Former Whiteleys Centre Queensway London W2 4YN

    Amendments to planning permission dated 17th December 2019 (RN:19/02449/FULL) for Variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. Namely, introduction of greater flexibility to the use of unit R15 (located at the southern end of the retail courtyard over ground and basement mezzanine level currently in Class E (a/b) use) to allow its use as gym (Class E(d)) and conversion of B1 level ancillary retail space (Class E(a)) for unit B01/R14, to back of house hotel use (Class C1).

    Decided 1 Aug 2025 Amendments

Timeline

Dates from the published record

  1. 23 Dec 2025

    Received by Westminster

  2. 26 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 5 Feb 2026

    Decision issued: Application Permitted

  4. 20 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 5 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Development Site At Former Whiteleys Centre Queensway London W2 4YN

    25/09283/LBC Submitted 22 Dec 2025 50 yards away

    Display of 1no. non-illuminated sign measuring 0.151m x 0.923m x 0.01m to the front entrance and 2no. non-illuminated signs measuring 0.602m x 0.834m x 0.006m to the east elevations on Queensway.

    Granted Heritage and listed buildings 12 docs
  • Development Site At Former Whiteleys Centre Queensway London W2 4YN

    25/08860/FULL Submitted 5 Dec 2025 50 yards away

    Use of unit R15 and R20 as gym (Class E), with extended hours of opening over those previously granted, namely from 05:30-23:00 daily.

    Granted Full applications 28 docs
  • Development Site At Former Whiteleys Centre Queensway London W2 4YN

    26/03789/ADFULL Submitted 9 Jun 2026 50 yards away

    89% historically approved · decision due ~4 Aug

    Details of the final layout of the retail accommodation (units to be Class A1 and Class A3 uses); pursuant to condition 18 of planning permission dated 17 December 20219 (RN 19/02449/FULL)

    Withdrawn
  • Development Site At Former Whiteleys Centre Queensway London W2 4YN

    25/05059/NMA Submitted 21 Jul 2025 50 yards away

    Amendments to planning permission dated 17th December 2019 (RN:19/02449/FULL) for Variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. Namely, introduction of greater flexibility to the use of unit R15 (located at the southern end of the retail courtyard over ground and basement mezzanine level currently in Class E (a/b) use) to allow its use as gym (Class E(d)) and conversion of B1 level ancillary retail space (Class E(a)) for unit B01/R14, to back of house hotel use (Class C1).

    Granted Amendments Demolition 15 docs
  • Development Site At Former Whiteleys Centre Queensway London

    22/04224/ADLBC Submitted 27 Jun 2022 50 yards away

    Details of fixtures and fittings to windows of retained façade pursuant to Condition 7 (Part IV) of listed building consent dated 17th December 2019 (RN:19/02374/LBC)

    Granted Conditions Windows or glazing 16 docs
  • Development Site At Former Whiteleys Centre Queensway London W2 4YN

    25/08923/NMA Submitted 8 Dec 2025 50 yards away

    Amendments to planning permission dated 17 December 2019 (RN 19/02449/FULL) for the variation of Condition 1 of planning permission dated 19 November 2018 (RN: 18/04595/FULL), which itself varied Conditions 1, 15 and 16 and removal of Condition 49 of planning permission dated 1 November 2017 (RN: 16/12203/FULL), which varied Condition 1 and removed Condition 10 of planning permission dated 27 April 2016 (RN: 15/10072/FULL) for: Demolition of and redevelopment of building behind retained and refurbished facades to Queensway and Porchester Gardens facades to provide a mixed use development comprising three basement levels, ground floor and up to 10 upper floor levels, containing residential units (Class C3), retail floorspace (Class A1 and A3) facing Queensway and arranged around a new retail arcade below re-provided central atrium and central retail courtyard, public car park, hotel (Class C1), cinema (Class D2) gym (Class D2), crèche (Class D1), with associated landscaping and public realm improvements, provision of basement residential parking spaces, cycle parking and associated basement level plant and servicing provision. (Linked to19/02374/LBC). NAMELY, to allow for greater flexibility of the use of unit R11 as class E (d) to accommodate potential recreational uses.

    Granted Amendments Demolition 13 docs

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Received 10 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06217/ADV Awaiting decision

    208 Regent Street London W1B 5BD

    Display of non illuminared fascia sign measuring 0.702m X 0.25m, 0.845m X 0.3m, externally illuminated hanging sign 0.65m X 0.65m, 0.1m X 1.8m, non illuminated other sign 0.2m X 0.29m, 0.4m X 0.2m, 0.4m X 0.2m

    Received 10 Sep, published by the council 18 Sep 2026 Advertising