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Planning application

Balmoral Apartments 2 Praed Street London W2 1JL

Awaiting decision Westminster 25/09124/ADV Advert Application (ADV)

Relates to 25/09123/FULL

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of double sided digital LED display, BT 'Street Hub' unit measuring 2.98m x 1.23m. (Linked with 25/09123/FULL)

As published by the council, reference 25/09124/ADV

Application record

Reference
25/09124/ADV
Type
Advert Application (ADV)
Status
Pending
Received
17 Dec 2025
Validated
17 Dec 2025
Ward
Hyde Park
Postcode
W2 1JL

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 25/09123/FULL Granted

    Balmoral Apartments 2 Praed Street London W2 1JL

    Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

    Decided 14 May 2026 Full applications

Timeline

Dates from the published record

  1. 17 Dec 2025

    Received by Westminster

  2. 20 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 11 February 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 91 days over the applications it decided in the last year.

Cases linked to this one on the register

  • 25/09123/FULL Granted

    Balmoral Apartments 2 Praed Street London W2 1JL

    Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

    Decided 14 May 2026 Full applications

1 later application on the register refers to this one:

  • 25/09123/FULL Granted

    Balmoral Apartments 2 Praed Street London W2 1JL

    Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

    Decided 14 May 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Dalcour Maclaren Ltd Agent, registered in Bicester

Active · incorporated 2003 · Bicester

420 applications on PlanIndex · across 90 councils · 67% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

3 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 66 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Balmoral Apartments 2 Praed Street London W2 1JL

    25/09123/FULL Submitted 17 Dec 2025 50 yards away

    Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

    Granted Full applications 22 docs
    Several homes
  • West End Quay South Wharf Road London W2 1LA

    25/04401/TCH Submitted 26 Jun 2025 50 yards away

    Use of hard paved area outside Unit 1 adjacent to the canal basin for the placing of 31 tables, 112 chairs and 6 free standing umbrellas in connection with the use of Unit 1 as a bar/ restaurant.

    Granted 20 docs
  • Unit 1 West End Quay South Wharf Road London W2 1JX

    25/05395/ADV Submitted 1 Aug 2025 50 yards away

    Display of 19 non illuminated banners each measuring 1.4m X 1m

    Granted Advertising 13 docs
  • West End Quay South Wharf Road London W2 1LA

    25/08613/FULL Submitted 25 Nov 2025 50 yards away

    Installation of lightweight canopy over external seating area.

    Granted Full applications 11 docs
  • 33 - 35 Praed Street London W2 1NR

    25/07361/NMA Submitted 10 Oct 2025 50 yards away

    Amendments to planning permission dated 24th September 2024 (RN:24/03287/FULL) for Use of lower ground and ground floors as supermarket with ancillary bakery (Class E); Use of first, second and third floors as aparthotel with 19 bedrooms (Class C1); Installation of plant machinery and solar thermal panels at roof level, Replacement of windows; and associated external alterations. Namely, to allow for a series of internal changes to the layout of the building

    Granted Amendments Windows or glazing 14 docs
  • 15 - 17 Praed Street London W2 1NJ

    26/04245/FULL Submitted 26 Jun 2026 50 yards away

    88% historically approved · decision due ~21 Aug

    Replacement of shopfront.

    Awaiting decision Full applications Windows or glazing

In Westminster

  • 26/07356/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07357/ADV Awaiting decision

    53 New Bond Street London W1S 1DG

    Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

    Received 27 Oct, published by the council 2 Nov 2026 Advertising
  • 26/07304/ADV Awaiting decision

    Basement To First Floor 13 - 14 Thayer Street London W1U 3JR

    Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07318/ADV Awaiting decision

    110 - 116 Wigmore Street London W1U 3RU

    Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.

    Received 26 Oct, published by the council 29 Oct 2026 Advertising
  • 26/07273/ADV Awaiting decision

    The Salisbury Public House 90 St Martin's Lane London WC2N 4AP

    Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)

    Received 23 Oct, published by the council 28 Oct 2026 Advertising