Planning application
25/09124/ADV
Balmoral Apartments 2 Praed Street London W2 1JL
Proposal
Display of double sided digital LED display, BT 'Street Hub' unit measuring 2.98m x 1.23m. (Linked with 25/09123/FULL)
As published by the council, reference 25/09124/ADV
Timeline
Dates from the published record
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17 Dec 2025
Received by Westminster
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20 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/09123/FULL Granted
Balmoral Apartments 2 Praed Street London W2 1JL
Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]
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26/04245/FULL Awaiting decision
15 - 17 Praed Street London W2 1NJ
Replacement of shopfront.
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25/05395/ADV Granted
Unit 1 West End Quay South Wharf Road London W2 1JX
Display of 19 non illuminated banners each measuring 1.4m X 1m
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25/08613/FULL Granted
West End Quay South Wharf Road London W2 1LA
Installation of lightweight canopy over external seating area.
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25/07361/NMA Awaiting decision
33 - 35 Praed Street London W2 1NR
Amendments to planning permission dated 24th September 2024 (RN:24/03287/FULL) for Use of lower ground and ground floors as supermarket with ancillary bakery (Class E); Use of first, second and third floors as aparthotel with 19 bedrooms (Class C1); Installation of plant machinery and solar thermal panels at roof level, Replacement of windows; and associated external alterations. Namely, to allow for a series of internal changes to the layout of the building
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25/09200/FULL Granted
Hilton London Metropole And Conference Centre 225 Edgware Road London W2 1JU
Removal of canopy from south-west elevation and replacement of windows on south-west elevation (facing Harbut Road).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.