Planning application
Balmoral Apartments 2 Praed Street London W2 1JL
Relates to 25/09123/FULL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of double sided digital LED display, BT 'Street Hub' unit measuring 2.98m x 1.23m. (Linked with 25/09123/FULL)
As published by the council, reference 25/09124/ADV
Application record
- Reference
- 25/09124/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 17 Dec 2025
- Validated
- 17 Dec 2025
- Ward
- Hyde Park
- Postcode
- W2 1JL
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 1 approved, 0 refused.
-
25/09123/FULL Granted
Balmoral Apartments 2 Praed Street London W2 1JL
Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]
Timeline
Dates from the published record
-
17 Dec 2025
Received by Westminster
-
20 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 11 February 2026, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 64 days over the applications it decided in the last year.
Related applications
Cases linked to this one on the register
-
25/09123/FULL Granted
Balmoral Apartments 2 Praed Street London W2 1JL
Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]
1 later application on the register refers to this one:
-
25/09123/FULL Granted
Balmoral Apartments 2 Praed Street London W2 1JL
Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]
Who's behind it
Company information only, from the register and Companies House
Dalcour Maclaren Ltd Agent, registered in Bicester
Active · incorporated 2003 · Bicester
362 applications on PlanIndex · across 79 councils · 64% granted
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
3 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Trade members open them from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 500 metres
-
Balmoral Apartments 2 Praed Street London W2 1JL
Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]
Granted Full applications 22 docsSeveral homes -
West End Quay South Wharf Road London W2 1LA
Use of hard paved area outside Unit 1 adjacent to the canal basin for the placing of 31 tables, 112 chairs and 6 free standing umbrellas in connection with the use of Unit 1 as a bar/ restaurant.
Granted 20 docs -
Unit 1 West End Quay South Wharf Road London W2 1JX
Display of 19 non illuminated banners each measuring 1.4m X 1m
Granted Advertising 13 docs -
West End Quay South Wharf Road London W2 1LA
Installation of lightweight canopy over external seating area.
Granted Full applications 11 docs -
33 - 35 Praed Street London W2 1NR
Amendments to planning permission dated 24th September 2024 (RN:24/03287/FULL) for Use of lower ground and ground floors as supermarket with ancillary bakery (Class E); Use of first, second and third floors as aparthotel with 19 bedrooms (Class C1); Installation of plant machinery and solar thermal panels at roof level, Replacement of windows; and associated external alterations. Namely, to allow for a series of internal changes to the layout of the building
Granted Amendments Windows or glazing 14 docs -
15 - 17 Praed Street London W2 1NJ
87% historically approved · decision due ~21 Aug
Replacement of shopfront.
Awaiting decision Full applications Windows or glazing
Other advertisement consent applications
In Westminster
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26/06296/ADV Awaiting decision
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Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/06228/ADV Awaiting decision
Basement And Ground Floor 2 Spring Street London W2 3RA
Display of externally illuminated projection sign measuring 600mm x 600mm, and retention of externally illuminated fascia sign (Linked with 26/05931/LBC)
-
26/06167/ADV Awaiting decision
Basement And Ground Floor 11 Wardour Street London W1D 6PG
Display of externally illuminated fascia signs signs measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, 0.15m X 0.15m, 0.5m X 1m and externally illuminated projecting sign 0.5m X 0.5m
-
26/06146/ADV Awaiting decision
17 Bedford Street London WC2E 9HP
Display of externally illuminated projection sign measuring 900mm x 300mm (Linked with 26/06155/LBC)