Unit 1 West End Quay South Wharf Road London W2 1JX

1. 1 Aug 2025

   Received by Westminster

2. 26 Aug 2025

   Validated

   Checked as complete and ready for consideration.

3. 19 Sep 2025

   Decision issued: Application Permitted

4. 21 Jul 2026

   Added to PlanIndex

Westminster granted permission on 19 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

• West End Quay South Wharf Road London W2 1LA

  25/04401/TCH Submitted 26 Jun 2025 50 yards away

  Use of hard paved area outside Unit 1 adjacent to the canal basin for the placing of 31 tables, 112 chairs and 6 free standing umbrellas in connection with the use of Unit 1 as a bar/ restaurant.

  Granted 20 docs

• West End Quay South Wharf Road London W2 1LA

  25/08613/FULL Submitted 25 Nov 2025 50 yards away

  Installation of lightweight canopy over external seating area.

  Granted Full applications 11 docs

• Balmoral Apartments 2 Praed Street London W2 1JL

  25/09124/ADV Submitted 17 Dec 2025 50 yards away

  82% historically approved · decision due ~11 Feb

  Display of double sided digital LED display, BT 'Street Hub' unit measuring 2.98m x 1.23m. (Linked with 25/09123/FULL)

  Awaiting decision Advertising 3 docs

• Balmoral Apartments 2 Praed Street London W2 1JL

  25/09123/FULL Submitted 17 Dec 2025 50 yards away

  Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

  Granted Full applications 22 docs
  Several homes

• Hilton London Metropole And Conference Centre 225 Edgware Road London W2 1JU

  25/09200/FULL Submitted 19 Dec 2025 50 yards away

  Removal of canopy from south-west elevation and replacement of windows on south-west elevation (facing Harbut Road).

  Granted Full applications Windows or glazing 27 docs

• 15 - 17 Praed Street London W2 1NJ

  26/04245/FULL Submitted 26 Jun 2026 100 yards away

  88% historically approved · decision due ~21 Aug

  Replacement of shopfront.

  Awaiting decision Full applications Windows or glazing

• 26/07356/ADV Awaiting decision

  Basement And Ground Floor 11 Wardour Street London W1D 6PG

  Display of externally illuminated other sign measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, non illuminated other sign 0.15m X 0.15m, 0.5m X 1m, externally illuminated projecting sign 0.5m X 0.5m and non illuminated awning 3.35m X 0.7m

  Received 27 Oct, published by the council 2 Nov 2026 Advertising
• 26/07357/ADV Awaiting decision

  53 New Bond Street London W1S 1DG

  Display of externally illuminated attached to first floor of the site hoarding, and installation of illuminated stars for a temporary Christmas period measuring 4.8m X 5.5m

  Received 27 Oct, published by the council 2 Nov 2026 Advertising
• 26/07304/ADV Awaiting decision

  Basement To First Floor 13 - 14 Thayer Street London W1U 3JR

  Display of two non-illuminated projecting sign o both sides of the front façade each measuring 0.40m x 0.60m, a non-illuminated lettering to entrance measuring 0.10m x 0.55m, non-illuminated menu board measuring 0.39m x 0.60m and non-illuminated sign on a retractable awning measuring 0.12m high x 1.50m. (Linked with 26/07303/FULL)

  Received 26 Oct, published by the council 29 Oct 2026 Advertising
• 26/07318/ADV Awaiting decision

  110 - 116 Wigmore Street London W1U 3RU

  Display of two internally illuminated double-sided digital advertisement panels, measuring 2.1 m × 1.34 m, incorporated into a bus shelter and displaying static and rotating images on pavement Outside 110 Wigmore Street.

  Received 26 Oct, published by the council 29 Oct 2026 Advertising
• 26/07273/ADV Awaiting decision

  The Salisbury Public House 90 St Martin's Lane London WC2N 4AP

  Display of three externally illuminated fascia sings each measuring 2m x 0.178m; a building number measuring 0.50m x 0.17m; two externally illuminated projecting signs each measuring 1.35m x 0.5m; two plaque each measuring 0.25m x 0.25m; two internally illuminated menu boxes each measuring 0.29m x 0.42m; an internally illuminated history board measuring 2.42m x 1.12m; seven slimline floodlights each measuring 0.187m x 0.28m; and a non-illuminated CCTV sign measuring 0.21m x 0.281m. (Linked with 26/07274/LBC)

  Received 23 Oct, published by the council 28 Oct 2026 Advertising