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Planning application

Unit 1 West End Quay South Wharf Road London W2 1JX

Granted Westminster 25/05395/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of 19 non illuminated banners each measuring 1.4m X 1m

As published by the council, reference 25/05395/ADV

Application record

Reference
25/05395/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Application Permitted
Received
1 Aug 2025
Validated
26 Aug 2025
Decided
19 Sep 2025
Ward
Hyde Park
Decision by
Delegated Decision
Postcode
W2 1JX

Timeline

Dates from the published record

  1. 1 Aug 2025

    Received by Westminster

  2. 26 Aug 2025

    Validated

    Checked as complete and ready for consideration.

  3. 19 Sep 2025

    Decision issued: Application Permitted

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Firstplan Ltd Agent, registered in London

Active · incorporated 2003 · London

724 applications on PlanIndex · across 106 councils · 94% granted

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Documents

Plans, drawings, consultee responses and the officer's report

13 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 19 September 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 500 metres

  • West End Quay South Wharf Road London W2 1LA

    25/04401/TCH Submitted 26 Jun 2025 0m away

    Use of hard paved area outside Unit 1 adjacent to the canal basin for the placing of 31 tables, 112 chairs and 6 free standing umbrellas in connection with the use of Unit 1 as a bar/ restaurant.

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  • West End Quay South Wharf Road London W2 1LA

    25/08613/FULL Submitted 25 Nov 2025 18m away

    Installation of lightweight canopy over external seating area.

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  • Balmoral Apartments 2 Praed Street London W2 1JL

    25/09124/ADV Submitted 17 Dec 2025 39m away

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    25/09123/FULL Submitted 17 Dec 2025 49m away

    Removal of an existing telephone kiosk, and the installation of a replacement Street Hub 3 unit (Outside 2 Praed Street). [Linked with 25/09124/ADV]

    Granted Full applications 22 docs
    Several homes
  • Hilton London Metropole And Conference Centre 225 Edgware Road London W2 1JU

    25/09200/FULL Submitted 19 Dec 2025 53m away

    Removal of canopy from south-west elevation and replacement of windows on south-west elevation (facing Harbut Road).

    Granted Full applications Windows or glazing 27 docs
  • 15 - 17 Praed Street London W2 1NJ

    26/04245/FULL Submitted 26 Jun 2026 75m away

    87% historically approved · decision due ~21 Aug

    Replacement of shopfront.

    Awaiting decision Full applications Windows or glazing

In Westminster

  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    15 Sep 2026 Advertising
  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    10 Sep 2026 Advertising
  • 26/06228/ADV Awaiting decision

    Basement And Ground Floor 2 Spring Street London W2 3RA

    Display of externally illuminated projection sign measuring 600mm x 600mm, and retention of externally illuminated fascia sign (Linked with 26/05931/LBC)

    9 Sep 2026 Advertising
  • 26/06167/ADV Awaiting decision

    Basement And Ground Floor 11 Wardour Street London W1D 6PG

    Display of externally illuminated fascia signs signs measuring 0.95m X 0.35m, 0.3m X 0.1m, 0.3m X 0.1m, 0.15m X 0.15m, 0.5m X 1m and externally illuminated projecting sign 0.5m X 0.5m

    9 Sep 2026 Advertising
  • 26/06146/ADV Awaiting decision

    17 Bedford Street London WC2E 9HP

    Display of externally illuminated projection sign measuring 900mm x 300mm (Linked with 26/06155/LBC)

    9 Sep 2026 Advertising