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Planning application

37 Carnaby Street London W1F 7DT

Granted Westminster 25/09045/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of halo-illuminated fascia sign measuring 0.28m x 1.51m, and an internally illuminated (letters only) projecting sign measuring 0.50m x 0.50m.

As published by the council, reference 25/09045/ADV

Application record

Reference
25/09045/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
15 Dec 2025
Validated
29 Jan 2026
Decided
27 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1F 7DT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/09044/FULL Granted

    37 Carnaby Street London W1F 7DT

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Decided 16 Apr 2026 Full applications

Timeline

Dates from the published record

  1. 15 Dec 2025

    Received by Westminster

  2. 29 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Apr 2026

    Decision issued: Application Permitted

  4. 20 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

1 later application on the register refers to this one:

  • 25/09044/FULL Granted

    37 Carnaby Street London W1F 7DT

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Decided 16 Apr 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

934 applications on PlanIndex · across 150 councils · 91% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

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Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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What this grant of permission means

Westminster granted permission on 27 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 37 Carnaby Street London W1F 7DT

    25/09044/FULL Submitted 15 Dec 2025 50 yards away

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Granted Full applications Windows or glazing 11 docs

  • 35 Carnaby Street London W1F 7DP

    26/06540/ADV Submitted 23 Sep 2026 50 yards away

    82% historically approved · decision due ~2 Dec

    Display of a internally illuminated fascia sign measuring 1.27m X 0.459m, internally illuminated projecting sign measuring 0.493m X 0.3m and a non illuminated Vinyl measuring 1.799m X 0.352m

    Decided Advertising

  • 35 Carnaby Street London W1F 7DP

    25/08312/ADV Submitted 13 Nov 2025 50 yards away

    Display of non illuminated fascia and hanging signs measuring 0.45m x 0.27m and 0.40m x 0.40m.

    Granted Advertising 11 docs

  • 39 Carnaby Street London W1F 7DT

    05/02620/ADV Submitted 5 Apr 2005 50 yards away

    Display of non-illuminated fascia and projecting signs.

    Granted Advertising 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02619/FULL Submitted 5 Apr 2005 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02560/CAC Submitted 4 Apr 2005 50 yards away

    Removal and installation of new shopfront.

    Decided Heritage and listed buildings Windows or glazing 5 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising