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Planning application

37 Carnaby Street London W1F 7DT

Granted Westminster 25/09045/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of halo-illuminated fascia sign measuring 0.28m x 1.51m, and an internally illuminated (letters only) projecting sign measuring 0.50m x 0.50m.

As published by the council, reference 25/09045/ADV

Application record

Reference
25/09045/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
15 Dec 2025
Validated
29 Jan 2026
Decided
27 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1F 7DT

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/09044/FULL Granted

    37 Carnaby Street London W1F 7DT

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Decided 16 Apr 2026 Full applications

Timeline

Dates from the published record

  1. 15 Dec 2025

    Received by Westminster

  2. 29 Jan 2026

    Validated

    Checked as complete and ready for consideration.

  3. 27 Apr 2026

    Decision issued: Application Permitted

  4. 20 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

1 later application on the register refers to this one:

  • 25/09044/FULL Granted

    37 Carnaby Street London W1F 7DT

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Decided 16 Apr 2026 Full applications

Who's behind it

Company information only, from the register and Companies House

Planning Potential Ltd. Agent, a planning consultancy registered in London

Active · incorporated 2005 · London

832 applications on PlanIndex · across 143 councils · 90% granted

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Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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What this grant of permission means

Westminster granted permission on 27 April 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 37 Carnaby Street London W1F 7DT

    25/09044/FULL Submitted 15 Dec 2025 50 yards away

    Shopfront entrance alterations. (Linked with 25/09045/ADV)

    Granted Full applications Windows or glazing 11 docs

  • 35 Carnaby Street London W1F 7DP

    25/08312/ADV Submitted 13 Nov 2025 50 yards away

    84% historically approved · decision due ~8 Jan

    Display of shopfront windows temporary vinyl graphic internally applied measuring 2.41m x 4.97m and non illuminated fascia and hanging signs measuring 0.45m x 0.27m and 0.40m x 0.40m.

    Awaiting decision Advertising Windows or glazing 8 docs

  • 39 Carnaby Street London W1F 7DT

    05/02620/ADV Submitted 5 Apr 2005 50 yards away

    Display of non-illuminated fascia and projecting signs.

    Granted Advertising 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02619/FULL Submitted 5 Apr 2005 50 yards away

    Installation of new shopfront.

    Granted Full applications Windows or glazing 6 docs

  • 39 Carnaby Street London W1F 7DT

    05/02560/CAC Submitted 4 Apr 2005 50 yards away

    Removal and installation of new shopfront.

    Decided Heritage and listed buildings Windows or glazing 5 docs

  • 39 Carnaby Street London W1F 7DT

    03/06033/ADFULL Submitted 1 Aug 2003 50 yards away

    Details of first floor window pursuant to condition 2 of planning permission 03/0279/FULL dated 22 July 2003 for the erection of a rear extension.

    Granted Full applications Extension Windows or glazing 3 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising
  • 26/06247/ADV Awaiting decision

    57 Carnaby Street London W1F 9PX

    Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m

    Received 11 Sep, published by the council 21 Sep 2026 Advertising