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Planning application

Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU

Granted Westminster 25/09035/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of one externally illuminated projecting sign measuring 0.8m x 0.8m and one plaque sign to front measuring 0.5m x 1.04m.

As published by the council, reference 25/09035/ADV

Application record

Reference
25/09035/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
12 Dec 2025
Validated
12 Dec 2025
Decided
31 Dec 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1Y 5LU

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 2 approved, 0 refused.

  • 25/09029/LBC Granted

    Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU

    Installation of an externally illuminated projecting sign measuring 0.8m x 0.8m, a non-illuminated polished brass frame glass plaque measuring 0.5m x 1.04m and two self adhesive vinyl signs to the inside face of the shop windows measuring 0.57m (w) x 0.57m (h).

    Decided 19 Mar 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 12 Dec 2025

    Received by Westminster

  2. 31 Dec 2025

    Decision issued: Application Permitted

  3. 20 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Geoff Crowther Architects Ltd Agent, an architecture practice registered in Kingston Upon Thames

Active · incorporated 2011 · Kingston Upon Thames

3 applications on PlanIndex

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See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 31 December 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU

    25/09029/LBC Submitted 12 Dec 2025 50 yards away

    Installation of an externally illuminated projecting sign measuring 0.8m x 0.8m, a non-illuminated polished brass frame glass plaque measuring 0.5m x 1.04m and two self adhesive vinyl signs to the inside face of the shop windows measuring 0.57m (w) x 0.57m (h).

    Granted Heritage and listed buildings Windows or glazing 15 docs

  • 16 Waterloo Place London SW1Y 4AR

    22/03247/FULL Submitted 16 May 2022 50 yards away

    Removal of non-original planters to the front elevation at ground floor level.

    Granted Full applications 12 docs

  • 16 Waterloo Place London SW1Y 4AR

    22/03248/LBC Submitted 16 May 2022 50 yards away

    Removal of non-original planters to the front elevation at ground floor level and internal alterations at all floor levels.

    Granted Heritage and listed buildings 12 docs

  • Norfolk House 31 St James's Square London SW1Y 4JR

    26/07096/ADFULL Submitted 16 Oct 2026 50 yards away

    89% historically approved · decision due ~11 Dec

    Details of the final BREEAM Excellent rating awarded for the development pursuant to Condition 20 of planning permission dated 3rd November 2017 (RN:16/09591/FULL)

    Decided

  • Club 106 Pall Mall London SW1Y 5EP

    22/03806/FULL Submitted 10 Jun 2022 50 yards away

    External works of repair and redecoration and installation of roof safety harness system to the north hipped roof.

    Granted Full applications 15 docs

  • Club 106 Pall Mall London SW1Y 5EP

    22/03807/LBC Submitted 10 Jun 2022 50 yards away

    External works of repair and redecoration and installation of roof safety harness system to the north hipped roof.

    Granted Heritage and listed buildings 35 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising