Planning application
Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of one externally illuminated projecting sign measuring 0.8m x 0.8m and one plaque sign to front measuring 0.5m x 1.04m.
As published by the council, reference 25/09035/ADV
Application record
- Reference
- 25/09035/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 12 Dec 2025
- Validated
- 12 Dec 2025
- Decided
- 31 Dec 2025
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- SW1Y 5LU
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 2 approved, 0 refused.
-
25/09029/LBC Granted
Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU
Installation of an externally illuminated projecting sign measuring 0.8m x 0.8m, a non-illuminated polished brass frame glass plaque measuring 0.5m x 1.04m and two self adhesive vinyl signs to the inside face of the shop windows measuring 0.57m (w) x 0.57m (h).
Timeline
Dates from the published record
-
12 Dec 2025
Received by Westminster
-
31 Dec 2025
Decision issued: Application Permitted
-
20 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Geoff Crowther Architects Ltd Agent, an architecture practice registered in Kingston Upon Thames
Active · incorporated 2011 · Kingston Upon Thames
3 applications on PlanIndex
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
8 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 31 December 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Basement And Ground Floor 11 - 12 Pall Mall London SW1Y 5LU
Installation of an externally illuminated projecting sign measuring 0.8m x 0.8m, a non-illuminated polished brass frame glass plaque measuring 0.5m x 1.04m and two self adhesive vinyl signs to the inside face of the shop windows measuring 0.57m (w) x 0.57m (h).
Granted Heritage and listed buildings Windows or glazing 15 docs -
16 Waterloo Place London SW1Y 4AR
Removal of non-original planters to the front elevation at ground floor level.
Granted Full applications 12 docs -
16 Waterloo Place London SW1Y 4AR
Removal of non-original planters to the front elevation at ground floor level and internal alterations at all floor levels.
Granted Heritage and listed buildings 12 docs -
Club 106 Pall Mall London SW1Y 5EP
External works of repair and redecoration and installation of roof safety harness system to the north hipped roof.
Granted Full applications 15 docs -
Club 106 Pall Mall London SW1Y 5EP
External works of repair and redecoration and installation of roof safety harness system to the north hipped roof.
Granted Heritage and listed buildings 35 docs -
The Reform Club 104 - 105 Pall Mall London SW1Y 5EW
90% historically approved · decision due ~10 Jun
Internal alterations and refurbishments to second floor Chambers including creation of two suites, one En-suite, one accesible suite with carer, refurbishment of bathrooms and bedrooms; and other associated works.
Awaiting decision Heritage and listed buildings 12 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.