Planning application
25/08991/ADV
100 - 102 Strand London WC2R 0EW
Proposal
Display of two externally illuminated chess piece features on either side of the entrance and a Victorian-style wrought iron Taxi lantern affixed to the projecting canopy.
As published by the council, reference 25/08991/ADV
Timeline
Dates from the published record
-
11 Dec 2025
Received by Westminster
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3 Feb 2026
Decision issued: Application Refused
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20 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/01397/ADV Awaiting decision
100 - 102 Strand London WC2R 0EW
Display of two internally illuminated hanging chess piece features on either side of the entrance.
-
26/01484/LBC Granted
Flat 8 6 Savoy Court London WC2R 0EY
Internal refurbishment of fourth-floor level flat.
-
25/06743/ADLBC Granted
Savoy Theatre Savoy Court London WC2R 0ET
Details of the support framework and fixings for the advertisement display showing their relationship to retained fabric pursuant to condition 3 of listed building consent dated 19th June 2025 (RN:25/01598).
-
25/06654/AADV Awaiting decision
Savoy Theatre Savoy Court London WC2R 0ET
Details of the proposed lighting levels for the internally illuminated LED advertisement display fixed to the canopy, including a site trial, to be carried out during installation with officers on site pursuant to Condition 2 of advertisement consent dated 19 June 2025 (RN25/01603/ADV) (Linked 25/06798/ADLBC)
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25/06798/ADLBC Awaiting decision
Savoy Theatre Savoy Court London WC2R 0ET
Details of the proposed lighting levels for the internally illuminated LED advertisement display fixed to the canopy pursuant to Condition 4 of listed building consent dated 19 June 2025 (RN25/01598/LBC) (Linked 25/06654/AADV)
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26/00524/LBC Granted
The Queens Chapel Of The Savoy Savoy Hill London WC2R 0DA
Internal repairs and redecoration of The King's Chapel of the Savoy, including painted walls, decorative frieze, stone surrounds to windows, reredos, sedilia and internal doors linking the chapel with adjacent rooms.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.