Planning application
25/08945/ADV
Adelphi Theatre 411 - 412 Strand London WC2R 0NS
Proposal
Display of internally illuminated (letters only) (2.3m x 0.5m) and (5.4m x 0.337m) fascia signs; Backlit fascia sign to new canopy (9.194m x 0.337m). Display of x5 low level digital screen signs across the facade (2.03m x 0.75m x3) (1.35m x 0.75m x2) and new uplighting to Adelphi parapet signage (8m x 1.25m)
As published by the council, reference 25/08945/ADV
Timeline
Dates from the published record
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9 Dec 2025
Received by Westminster
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19 Mar 2026
Decision issued: Application Permitted
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20 Jul 2026
Added to PlanIndex
What a grant of permission means
The process from here
Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.
Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/08944/LBC Granted
Adelphi Theatre 411 - 412 Strand London WC2R 0NS
Internal and external alterations to Strand entrance of Adelphi Theatre, lobby and basement to enhance inclusive accessibility and internal circulation. (Linked to 25/08943/FULL)
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25/08943/FULL Granted
Adelphi Theatre 411 - 412 Strand London WC2R 0NS
External alterations to Strand entrance of Adelphi Theatre, lobby and basement to enhance inclusive accessibility and internal circulation. (Linked to 25/08944/LBC)
-
26/03609/FULL Awaiting decision
415 Strand London WC2R 0NS
Installation of defibrillator and bleed kit cabinets to external wall of Nationwide Building Society branch.
-
26/00086/FULL Granted
30 Maiden Lane London WC2E 7JS
Installation of plant equipment and associated works at roof level of 30 Maiden Lane.
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26/01379/ADV Awaiting decision
402 Strand London WC2R 0NE
Display of one internally illuminated fascia sign and one internally illuminated projecting sign.
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26/04864/ADV Awaiting decision
402 Strand London WC2R 0NE
Display of non-illuminated fascia sign measuring 1.20m x 4.50 and associated works.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.