Planning application
25/08912/ADV
93 - 94 Wilton Road London SW1V 1DW
Proposal
Display of one internally illuminated projecting sign measuring 0.50 m x 0.40 m, one internally illuminated fascia sign measuring 0.45 m x 3.79 m and one internally illuminated menu card box measuring 0.99 m x 0.40 m.
As published by the council, reference 25/08912/ADV
Timeline
Dates from the published record
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8 Dec 2025
Received by Westminster
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6 Jan 2026
Decision issued: Application Refused
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20 Jul 2026
Added to PlanIndex
What refusal means
The process from here
The council refused this application for the reasons set out on the decision notice, which the council portal holds in full. Only the applicant can appeal a refusal; the time limit runs from the decision date and is shorter for householder schemes.
Refusal does not prevent a fresh attempt. Applicants often address the reasons for refusal and resubmit, so a refused scheme is not necessarily the end of proposals for the site.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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26/03447/ADV Awaiting decision
93 - 94 Wilton Road London SW1V 1DW
Display of a non-illuminated projecting sign measuring 0.5m x 0.4m; a non-illuminated fascia sign measuring 0.75m x 3.79m; and an internally illuminated menu case measuring 0.99m x 0.4m.
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25/08307/FULL Awaiting decision
93 - 94 Wilton Road London SW1V 1DW
Installation of replacement external plant, including supply and extract ducts and condenser units on rear first floor flat roof area.
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26/02985/ADFULL Awaiting decision
93 - 94 Wilton Road London SW1V 1DW
Detailed drawings of the acoustic enclosure (specifying materials and finish) pursuant to partial discharge of condition 7 (part i) of planning permission dated 6th march 2026 (RN: 25/08307/FULL).
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26/02843/ADFULL Awaiting decision
93 - 94 Wilton Road London SW1V 1DW
Details of acoustic enclosure pursuant to partial discharge of condition 7 (i) of planning permission dated 6th March 2026 (RN: 25/08307/FULL).
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26/03172/FULL Awaiting decision
1 Charlotte Place London SW1V 1DP
Replacement of metal garage doors with timber part glazed.
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26/00018/FULL Granted
70 - 71 Wilton Road London SW1V 1DE
Retention of the conservatory at ground floor level to the front of the restaurant for a temporary period.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.