Planning application
28 Pimlico Road London SW1W 8LJ
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of one non illuminated projecting sign measuring 0.65m x 0.55m (Retrospective).
As published by the council, reference 25/08703/ADV
Application record
- Reference
- 25/08703/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 28 Nov 2025
- Validated
- 9 Jan 2026
- Decided
- 4 Mar 2026
- Ward
- Knightsbridge & Belgravia
- Decision by
- Delegated Decision
- Postcode
- SW1W 8LJ
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2022: 1 approved, 1 refused.
-
22/04119/LBC Granted
28 Pimlico Road London SW1W 8LJ
Installation of secondary glazing to various ground floor rear elevation windows, together with associated works.
Timeline
Dates from the published record
-
28 Nov 2025
Received by Westminster
-
9 Jan 2026
Validated
Checked as complete and ready for consideration.
-
4 Mar 2026
Decision issued: Application Refused
-
1 Aug 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
12 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
28 Pimlico Road London SW1W 8LJ
Installation of secondary glazing to various ground floor rear elevation windows, together with associated works.
Granted Heritage and listed buildings Windows or glazing 10 docs -
30 Pimlico Road London SW1W 8LJ
Installation of awning to the existing shop front. (Linked to 26/00158/LBC)
Withdrawn Full applications Windows or glazing 15 docs -
30 Pimlico Road London SW1W 8LJ
Installation of awning to the existing shop front.
Granted Heritage and listed buildings Windows or glazing 12 docs -
30 Pimlico Road London SW1W 8LJ
Installation of a new shopfront including glazing to rear sash windows and other associated works.
Granted Heritage and listed buildings Windows or glazing 19 docs -
30 Pimlico Road London SW1W 8LJ
Installation of a new shopfront including glazing to rear sash windows and other associated works.
Granted Full applications Windows or glazing 21 docs -
26 Pimlico Road London SW1W 8LJ
Details of section through the shopfront to show the joinery profile and moulding profiles in context of the stall riser, pilasters and door pursuant to Condition 3 (Part A) of listed buildling consent dated 24 July 2025 (RN: 25/03248/LBC).
Granted Conditions Windows or glazing 6 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.