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Planning application

Edgware Road London

Granted Westminster 25/08045/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of internally illuminated static sequential advertisements on a double sided advertisement screen measuring 2.1m x 1.34m as part of a bus shelter outside the Hilton Hotel, facing Harrow Road near the junction with Harbet Street.

As published by the council, reference 25/08045/ADV

Application record

Reference
25/08045/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
5 Nov 2025
Validated
5 Nov 2025
Decided
12 Feb 2026
Ward
Hyde Park
Decision by
Delegated Decision

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 26/05264/ADV Decided

    Edgware Road London

    Display of 46 illuminated festive lights fittings attached to the lamp posts on both sides of Edgware Road between Marylebone flyover and Marble Arch. Each fitting measuring 2.88m x 1.1m for a temporary period from 12 October 2026 until 11 January 2027.

    Submitted 4 Aug 2026 Advertising

Timeline

Dates from the published record

  1. 5 Nov 2025

    Received by Westminster

  2. 12 Feb 2026

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

5 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 12 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Paddington Green Police Station 4 Harrow Road London W2 1XJ

    25/09318/ADFULL Submitted 23 Dec 2025 50 yards away

    Details of a full-scale representative mock-up of one bay of the building and sample panels of all external facing materials, and surface finishes at the ground floor pursuant to partial discharge of condition 19a of planning permission dated 13th January 2025 (RN: 24/06376/FULL).

    Granted Full applications 2 docs
  • Paddington Green Police Station 4 Harrow Road London W2 1XJ

    26/02168/ADFULL Submitted 31 Mar 2026 50 yards away

    88% historically approved · decision due ~26 May

    Details of a Construction Logistics Plan pursuant to condition 6 of planning permission dated 30th April 2025 (RN:24/06376/FULL)

    Awaiting decision Full applications 5 docs
  • Paddington Green Police Station 4 Harrow Road London W2 1XJ

    25/07989/ADFULL Submitted 4 Nov 2025 50 yards away

    Details of sound insulation measures and a Noise Assessment Report pursuant to condition 16 of planning permission dated 30 April 2025 (RN: 24/06376/FULL).

    Granted Full applications 5 docs
  • Paddington Green Section House 2 Harrow Road London W2 1XJ

    26/01729/ADV Submitted 17 Mar 2026 50 yards away

    82% historically approved · decision due ~12 May

    Display of non illuminated decorative hoarding to the Newcastle Place section of the site hoarding to match existing branded site hoarding around remainder of site measuring 41m X 2.44m

    Awaiting decision Advertising 6 docs
  • Paddington Green Police Station 4 Harrow Road London W2 1XJ

    26/06520/MOD106 Submitted 22 Sep 2026 50 yards away

    89% historically approved · decision due ~3 Dec

    Deed of Variation to the S106 legal agreement dated 30th April 2025 under application referenced 24/06376/FULL to agree changes to the unit mix, and contributions towards play space, carbon offset and employment and skills. [Linked to application referenced: 26/04256/NMA]

    Decided
  • Paddington Green Police Station 4 Harrow Road London W2 1XJ

    26/06573/NMA Submitted 24 Sep 2026 50 yards away

    93% historically approved · decision due ~19 Nov

    Amendments to planning permission dated 30th April 2025 (RN 24/06376/FULL) for the Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development. NAMELY, to vary condition 4 to vary approved drawing numbers to include "Energy Statement Addendum dated 30 July 2026 by Hodkinson" to remove resilience connection to WEG.

    Decided Amendments Demolition Trees

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising