Planning application
Edgware Road London
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of internally illuminated static sequential advertisements on a double sided advertisement screen measuring 2.1m x 1.34m as part of a bus shelter outside the Hilton Hotel, facing Harrow Road near the junction with Harbet Street.
As published by the council, reference 25/08045/ADV
Application record
- Reference
- 25/08045/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 5 Nov 2025
- Validated
- 5 Nov 2025
- Decided
- 12 Feb 2026
- Ward
- Hyde Park
- Decision by
- Delegated Decision
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 1 approved, 0 refused.
-
26/05264/ADV Decided
Edgware Road London
Display of 46 illuminated festive lights fittings attached to the lamp posts on both sides of Edgware Road between Marylebone flyover and Marble Arch. Each fitting measuring 2.88m x 1.1m for a temporary period from 12 October 2026 until 11 January 2027.
Timeline
Dates from the published record
-
5 Nov 2025
Received by Westminster
-
12 Feb 2026
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
5 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this grant of permission means
Westminster granted permission on 12 February 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
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Paddington Green Police Station 4 Harrow Road London W2 1XJ
Details of a full-scale representative mock-up of one bay of the building and sample panels of all external facing materials, and surface finishes at the ground floor pursuant to partial discharge of condition 19a of planning permission dated 13th January 2025 (RN: 24/06376/FULL).
Granted Full applications 2 docs -
Paddington Green Police Station 4 Harrow Road London W2 1XJ
88% historically approved · decision due ~26 May
Details of a Construction Logistics Plan pursuant to condition 6 of planning permission dated 30th April 2025 (RN:24/06376/FULL)
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Details of sound insulation measures and a Noise Assessment Report pursuant to condition 16 of planning permission dated 30 April 2025 (RN: 24/06376/FULL).
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Paddington Green Section House 2 Harrow Road London W2 1XJ
82% historically approved · decision due ~12 May
Display of non illuminated decorative hoarding to the Newcastle Place section of the site hoarding to match existing branded site hoarding around remainder of site measuring 41m X 2.44m
Awaiting decision Advertising 6 docs -
Paddington Green Police Station 4 Harrow Road London W2 1XJ
89% historically approved · decision due ~3 Dec
Deed of Variation to the S106 legal agreement dated 30th April 2025 under application referenced 24/06376/FULL to agree changes to the unit mix, and contributions towards play space, carbon offset and employment and skills. [Linked to application referenced: 26/04256/NMA]
Decided -
Paddington Green Police Station 4 Harrow Road London W2 1XJ
93% historically approved · decision due ~19 Nov
Amendments to planning permission dated 30th April 2025 (RN 24/06376/FULL) for the Variation of condition 1, 2, 4, 21, 24, 25, 62 and 63 of planning permission dated 25th May 2023 (RN:21/02193/FULL) for the Demolition of the existing building and redevelopment of the site to provide three buildings of 39, 24 and 17 storeys in height, providing residential units (including affordable units)(Class C3), commercial uses (Class E), a community use (Class F.2), landscaping, tree and other planting, public realm improvements throughout the site including new pedestrian and cycle links, provision of public art and play space, basement level excavation to provide associated plant, servicing, disabled car parking and cycle parking and connection through to the basement of the neighbouring West End Gate development. NAMELY, to vary condition 4 to vary approved drawing numbers to include "Energy Statement Addendum dated 30 July 2026 by Hodkinson" to remove resilience connection to WEG.
Decided Amendments Demolition Trees
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m