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Planning application

Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

Awaiting decision Westminster 25/08012/ADV Advert Application (ADV)

Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.

Proposal

Display of non illuminated fascia sign measuring 1.321m X 0.065m, 0.9m X 0.27m, non illuminated projecting sign measuring 0.7m X 0.42m, internally illuminated other sign measuring 0.437m X 0.56m and 0.3m X 0.387m

As published by the council, reference 25/08012/ADV

Application record

Reference
25/08012/ADV
Type
Advert Application (ADV)
Status
Pending
Received
4 Nov 2025
Validated
4 Nov 2025
Ward
St James's
Postcode
SW1A 2EL

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 2 approved, 0 refused.

  • 26/06184/ADV Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Submitted 10 Sep 2026 Advertising
  • 26/05884/LBC Awaiting decision

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Erection of two flagpoles and display of two flags on the northern elevation. [Linked with 26/06184/ADV].

    Submitted 27 Aug 2026 Heritage and listed buildings
  • 25/07719/FULL Granted

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.

    Decided 19 Feb 2026 Full applications
  • 25/07720/LBC Granted

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.

    Decided 19 Feb 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 4 Nov 2025

    Received by Westminster

  2. 21 Jul 2026

    Added to PlanIndex

  3. Decision

    Awaiting decision

    Decision expected by 30 December 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.

    Westminster took a median of 66 days over the applications it decided in the last year.

Who's behind it

Company information only, from the register and Companies House

JFK BUSINESS SERVICES Agent

9 applications on PlanIndex · across 3 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

6 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What happens while it is decided

This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    25/07720/LBC Submitted 24 Oct 2025 50 yards away

    External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.

    Granted Heritage and listed buildings Windows or glazing 20 docs
  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    25/07719/FULL Submitted 24 Oct 2025 50 yards away

    External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.

    Granted Full applications 18 docs
  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    26/06184/ADV Submitted 10 Sep 2026 50 yards away

    84% historically approved · decision due ~5 Nov

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].

    Awaiting decision Advertising
  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    26/05884/LBC Submitted 27 Aug 2026 50 yards away

    90% historically approved · decision due ~22 Oct

    Erection of two flagpoles and display of two flags on the northern elevation. [Linked with 26/06184/ADV].

    Awaiting decision Heritage and listed buildings 12 docs
  • Flat 63 3 Whitehall Court London SW1A 2EL

    26/01954/LBC Submitted 25 Mar 2026 50 yards away

    90% historically approved · decision due ~20 May

    Internal alterations, including replacement of doors.

    Awaiting decision Heritage and listed buildings 8 docs
  • Flat 116 4 Whitehall Court London SW1A 2EP

    25/07778/LBC Submitted 27 Oct 2025 50 yards away

    Refurbishment works including internal alterations and the replacement and refurbishment of the apartment entrance door and fanlight.

    Granted Heritage and listed buildings 23 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising