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Planning application

Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

Granted Westminster 25/08012/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of non illuminated fascia signs measuring 1.321m x 0.065m and 0.9m x 0.27m, non illuminated projecting sign measuring 0.7m x 0.42m, and internally illuminated menu signs measuring 0.437m x 0.56m and 0.3m x 0.387m.

As published by the council, reference 25/08012/ADV

Application record

Reference
25/08012/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
4 Nov 2025
Validated
4 Nov 2025
Decided
19 Nov 2025
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1A 2EL

Site history

Applications at this address on the Westminster register

This site has had 5 applications since 2025: 3 approved, 0 refused.

  • 26/06184/ADV Decided

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation.

    Submitted 10 Sep 2026 Advertising
  • 26/05884/LBC Decided

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    Erection of two flagpoles and display of two flags on the northern elevation.

    Submitted 27 Aug 2026 Heritage and listed buildings
  • 25/07719/FULL Granted

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.

    Decided 19 Feb 2026 Full applications
  • 25/07720/LBC Granted

    Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.

    Decided 19 Feb 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 4 Nov 2025

    Received by Westminster

  2. 19 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

JFK BUSINESS SERVICES Agent

11 applications on PlanIndex · across 5 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

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What this grant of permission means

Westminster granted permission on 19 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    25/07720/LBC Submitted 24 Oct 2025 50 yards away

    External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.

    Granted Heritage and listed buildings Windows or glazing 20 docs

  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    25/07719/FULL Submitted 24 Oct 2025 50 yards away

    External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.

    Granted Full applications 18 docs

  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    26/06184/ADV Submitted 10 Sep 2026 50 yards away

    82% historically approved · decision due ~5 Nov

    Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation.

    Decided Advertising

  • Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL

    26/05884/LBC Submitted 27 Aug 2026 50 yards away

    90% historically approved · decision due ~22 Oct

    Erection of two flagpoles and display of two flags on the northern elevation.

    Decided Heritage and listed buildings 12 docs

  • Flat 63 3 Whitehall Court London SW1A 2EL

    26/01954/LBC Submitted 25 Mar 2026 50 yards away

    90% historically approved · decision due ~20 May

    Internal alterations, including replacement of doors.

    Awaiting decision Heritage and listed buildings 8 docs

  • Flat 116 4 Whitehall Court London SW1A 2EP

    25/07778/LBC Submitted 27 Oct 2025 50 yards away

    Refurbishment works including internal alterations and the replacement and refurbishment of the apartment entrance door and fanlight.

    Granted Heritage and listed buildings 23 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising