Planning application
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Still open. Anyone can comment while the consultation period runs, and comments go to the council rather than to us.
Proposal
Display of non illuminated fascia sign measuring 1.321m X 0.065m, 0.9m X 0.27m, non illuminated projecting sign measuring 0.7m X 0.42m, internally illuminated other sign measuring 0.437m X 0.56m and 0.3m X 0.387m
As published by the council, reference 25/08012/ADV
Application record
- Reference
- 25/08012/ADV
- Type
- Advert Application (ADV)
- Status
- Pending
- Received
- 4 Nov 2025
- Validated
- 4 Nov 2025
- Ward
- St James's
- Postcode
- SW1A 2EL
Site history
Applications at this address on the Westminster register
This site has had 5 applications since 2025: 2 approved, 0 refused.
-
26/06184/ADV Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
-
26/05884/LBC Awaiting decision
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
Erection of two flagpoles and display of two flags on the northern elevation. [Linked with 26/06184/ADV].
-
25/07719/FULL Granted
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.
-
25/07720/LBC Granted
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.
Timeline
Dates from the published record
-
4 Nov 2025
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
Decision expected by 30 December 2025, 8 weeks from validation under the statutory target for most applications. Extensions of time are common and are agreed case by case.
Westminster took a median of 66 days over the applications it decided in the last year.
Who's behind it
Company information only, from the register and Companies House
JFK BUSINESS SERVICES Agent
9 applications on PlanIndex · across 3 councils
Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.
See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
6 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat happens while it is decided
This application is with Westminster for determination, against a statutory target of eight weeks. Over the last year Westminster decided advertisement consent applications in a median of 52 days. More in our guide to how long planning decisions take.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
External and internal alterations, including the replacement of ground floor entrance stair floor tiles, installation of planters to railings, hanging sign, gold leaf/vinyl lettering to glazing, brass A3 menu boxes, repainting of existing canopy metalwork, and application of brass letters/gold leaf vinyl to internal glazing.
Granted Heritage and listed buildings Windows or glazing 20 docs -
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
External alterations to ground floor entrance, including the replacement of stair floor tiles and installation of planters to railings.
Granted Full applications 18 docs -
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
84% historically approved · decision due ~5 Nov
Display of two non-illuminated hotel-branded flags measuring 2m X 0.1m mounted on two angled wall-mounted flagpoles on the northern elevation. [Linked to 26/05884/LBC].
Awaiting decision Advertising -
Royal Horseguards Hotel 2 Whitehall Court London SW1A 2EL
90% historically approved · decision due ~22 Oct
Erection of two flagpoles and display of two flags on the northern elevation. [Linked with 26/06184/ADV].
Awaiting decision Heritage and listed buildings 12 docs -
Flat 63 3 Whitehall Court London SW1A 2EL
90% historically approved · decision due ~20 May
Internal alterations, including replacement of doors.
Awaiting decision Heritage and listed buildings 8 docs -
Flat 116 4 Whitehall Court London SW1A 2EP
Refurbishment works including internal alterations and the replacement and refurbishment of the apartment entrance door and fanlight.
Granted Heritage and listed buildings 23 docs
Other advertisement consent applications
In Westminster
-
26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
-
26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
-
26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
-
26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.