Planning application
25/07796/ADV
Basement Rear And Ground Floor Part And Mezzanine Part 11 Waterloo Place London SW1Y 4AU
Proposal
Display of two externally illuminated hanging signs each measuring 1.00m x 1.00m. (Linked 25/07797/LBC & 25/07795/FULL)
As published by the council, reference 25/07796/ADV
Timeline
Dates from the published record
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28 Oct 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07795/FULL Awaiting decision
Basement Rear And Ground Floor Part And Mezzanine Part 11 Waterloo Place London SW1Y 4AU
Installation of retractable awnings, and the installation of 12 up lights. (Linked with 25/07797/LBC & 25/07796/ADV)
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25/07797/LBC Awaiting decision
Basement Rear And Ground Floor Part And Mezzanine Part 11 Waterloo Place London SW1Y 4AU
Display of two externally illuminated hanging signs each measuring 1.00m x 1.00m, installation of retractable awnings, and the installation of 12 up lights. (Linked with 25/07796/ADV & 25/07795/FULL)
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25/06872/FULL Granted
Basement Rear And Ground Floor Part And Mezzanine Part 11 Waterloo Place London SW1Y 4AU
Installation of a plant deck and associated plant and acoustic enclosure within the rear lightwell including duct and other associated works.
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25/06628/FULL Granted
Basement Rear And Ground Floor Part And Mezzanine Part And First Floor 11 Waterloo Place London SW1Y 4AU
Variation of condition 13 of planning permission dated 18 September 2023 (RN: 23/02563/FULL) for the "Use of part of basement, ground and mezzanine level as restaurant and bar (sui generis use) with installation of duct to rear lightwell and new plant at roof level, reinstatement of 2 windows at mezzanine and ground floor level to rear lightwell, replacement of rooflight, entrance door and pavement lights and associated alterations". NAMELY, to allow for later opening times Monday to Saturdays (so that customers are permitted between 07.00 and 02.00 hours the next day Monday to Saturday).
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25/06873/LBC Granted
Basement Rear And Ground Floor Part And Mezzanine Part 11 Waterloo Place London SW1Y 4AU
Installation of a plant deck and associated plant and acoustic enclosure within the rear lightwell including duct and other associated works.
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26/04027/ADFULL Awaiting decision
11 Waterloo Place London SW1Y 4AU
Details of updated operational management plan pursuant to condition 10 of planning permission dated 04 November 2025 (RN: 25/06628/FULL)
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.