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Planning application

17 Albemarle Street London W1S 4HP

Refused Westminster 25/07790/ADV Advert Application (ADV)

Relates to 25/07619/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of logo on a new awning measuring 1.68m x 4.01m and a flagpole and flag measuring 2.50m x 1.00m. (Linked with 25/07619/LBC)

As published by the council, reference 25/07790/ADV

Application record

Reference
25/07790/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
28 Oct 2025
Validated
28 Oct 2025
Decided
21 Apr 2026
Ward
West End
Decision by
Delegated Decision
Postcode
W1S 4HP

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 0 approved, 2 refused.

  • 25/07616/FULL Awaiting decision

    17 Albemarle Street London W1S 4HP

    Installation of two new air conditioning units at roof level. Linked with 25/07617/LBC

    Submitted 21 Oct 2025 Full applications
  • 25/07617/LBC Awaiting decision

    17 Albemarle Street London W1S 4HP

    Installation of two new air conditioning units at roof level. Linked with 25/07616/FULL

    Submitted 21 Oct 2025 Heritage and listed buildings
  • 25/07619/LBC Refused

    17 Albemarle Street London W1S 4HP

    Installation of an awning, flagpole and flag. (Linked with 25/07790/ADV )

    Decided 21 Apr 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 28 Oct 2025

    Received by Westminster

  2. 21 Apr 2026

    Decision issued: Application Refused

  3. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/07619/LBC Refused

    17 Albemarle Street London W1S 4HP

    Installation of an awning, flagpole and flag. (Linked with 25/07790/ADV )

    Decided 21 Apr 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/07619/LBC Refused

    17 Albemarle Street London W1S 4HP

    Installation of an awning, flagpole and flag. (Linked with 25/07790/ADV )

    Decided 21 Apr 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

Johnson Pinney Architects Agent, an architecture practice registered in London

Active · incorporated 2001 · London

8 applications on PlanIndex · across 2 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

11 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 17 Albemarle Street London W1S 4HP

    25/07619/LBC Submitted 21 Oct 2025 50 yards away

    Installation of an awning, flagpole and flag. (Linked with 25/07790/ADV )

    Refused Heritage and listed buildings 19 docs

  • 17 Albemarle Street London W1S 4HP

    25/07617/LBC Submitted 21 Oct 2025 50 yards away

    90% historically approved · decision due ~24 Dec

    Installation of two new air conditioning units at roof level. Linked with 25/07616/FULL

    Awaiting decision Heritage and listed buildings 23 docs

  • 17 Albemarle Street London W1S 4HP

    25/07616/FULL Submitted 21 Oct 2025 50 yards away

    87% historically approved · decision due ~24 Dec

    Installation of two new air conditioning units at roof level. Linked with 25/07617/LBC

    Awaiting decision Full applications 29 docs

  • 25 Old Bond Street London W1S 4QB

    25/07665/FULL Submitted 23 Oct 2025 50 yards away

    Partial demolition and rebuilding to replace existing fourth floor to both 25 Old Bond Street and 15 Albemarle Street including the re-provision of a terrace along the Old Bond Street frontage at fourth floor level; Partial demolition at rear of 15 and 16 Albemarle Street and rear extension to 25 Old Bond Street and erection of replacement albeit enlarged accommodation at rear ground to fourth floor level; Creation of green roof, insect piles and plant enclosure at new roof level with associated access; Enlargement of existing terrace at rear first floor level; Installation of replacement windows; Shopfront alterations; associated external alterations; Internal alterations throughout. All in connection with the use of the buildings for retail (Class E (a)) purposes with ancillary back of house office, meeting rooms, showroom with bar/hospitality, VIP lounge and gallery spaces.

    Granted Full applications Extension Roofing +2 108 docs

  • 25 Old Bond Street London W1S 4QB

    25/07666/LBC Submitted 23 Oct 2025 50 yards away

    Partial demolition and rebuilding to replace existing fourth floor to both 25 Old Bond Street and 15 Albemarle Street including the re-provision of a terrace along the Old Bond Street frontage at fourth floor level; Partial demolition at rear of 15 and 16 Albemarle Street and rear extension to 25 Old Bond Street and erection of replacement albeit enlarged accommodation at rear ground to fourth floor level; Creation of green roof, insect piles and plant enclosure at new roof level with associated access; Enlargement of existing terrace at rear first floor level; Installation of replacement windows; Shopfront alterations; associated external and internal alterations throughout.

    Granted Heritage and listed buildings Extension Roofing +2 100 docs

  • 26 Old Bond Street London W1S 4QD

    25/09060/ADV Submitted 15 Dec 2025 50 yards away

    Display of internally illuminated fascia sign measuring 0.3m x 2.8m, display of externally illuminated fascia sign measuring 0.2m x 2.3m, display of non-illuminated flag and display of internally projecting sign measuring 0.5m x 0.7m (Linked to 25/09059/FULL).

    Granted Advertising 16 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of two internally illuminated (letters only) fascia signs each measuring 0.55m x 1.21m on the Long Acre and Neal Street elevations.

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising