Planning application
25/07790/ADV
17 Albemarle Street London W1S 4HP
Proposal
Display of logo on a new awning measuring 1.68m x 4.01m and a flagpole and flag measuring 2.50m x 1.00m. (Linked with 25/07619/LBC)
As published by the council, reference 25/07790/ADV
Timeline
Dates from the published record
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28 Oct 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/07619/LBC Awaiting decision
17 Albemarle Street London W1S 4HP
Installation of an awning and a flag at Street facade. (Linked with 25/07619/LBC)
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25/07617/LBC Awaiting decision
17 Albemarle Street London W1S 4HP
Installation of two new air conditioning units at roof level. Linked with 25/07616/FULL
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25/07616/FULL Awaiting decision
17 Albemarle Street London W1S 4HP
Installation of two new air conditioning units at roof level. Linked with 25/07617/LBC
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26/04966/FULL Awaiting decision
25 Old Bond Street London W1S 4QB
Removal of condition 21 of planning permission dated 1st May 2026 (RN: 25/07665/FULL) for the: Partial demolition and rebuilding to replace existing fourth floor to both 25 Old Bond Street and 15 Albemarle Street including the re-provision of a terrace along the Old Bond Street frontage at fourth floor level; Partial demolition at rear of 15 and 16 Albemarle Street and rear extension to 25 Old Bond Street and erection of replacement albeit enlarged accommodation at rear ground to fourth floor level; Creation of green roof, insect piles and plant enclosure at new roof level with associated access; Enlargement of existing terrace at rear first floor level; Installation of replacement windows; Shopfront alterations; associated external alterations; Internal alterations throughout. All in connection with the use of the buildings for retail (Class E (a)) purposes with ancillary back of house office, meeting rooms, showroom with bar/hospitality, VIP lounge and gallery spaces. NAMELY, to allow primary cooking on site
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25/09060/ADV Granted
26 Old Bond Street London W1S 4QD
Display of internally illuminated fascia sign measuring 0.3m x 2.8m, display of externally illuminated fascia sign measuring 0.2m x 2.3m, display of non-illuminated flag and display of internally projecting sign measuring 0.5m x 0.7m (Linked to 25/09059/FULL).
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25/09059/FULL Granted
26 Old Bond Street London W1S 4QD
Installation of new ground floor shop-fronts to the front and rear of the building (26 Old Bond Street & 14 Albemarle Street).
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.