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Planning application

31 Bruton Street London W1J 6HH

Granted Westminster 25/07747/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of one internally halo illuminated fascia sign measuring 0.29m x 0.83m.

As published by the council, reference 25/07747/ADV

Application record

Reference
25/07747/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
27 Oct 2025
Validated
27 Oct 2025
Decided
10 Nov 2025
Ward
West End
Decision by
Delegated Decision
Postcode
W1J 6HH

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2023: 1 approved, 1 refused.

  • 23/04759/ADV Refused

    31 Bruton Street London W1J 6HH

    Display of non illuminated red canvas flag, with printed "Kenzo" logo and white border measuring 1.727m X 0.05m

    Decided 1 Aug 2023 Advertising

Timeline

Dates from the published record

  1. 27 Oct 2025

    Received by Westminster

  2. 10 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

7 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 10 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 31 Bruton Street London W1J 6HH

    23/04759/ADV Submitted 11 Jul 2023 50 yards away

    Display of non illuminated red canvas flag, with printed "Kenzo" logo and white border measuring 1.727m X 0.05m

    Refused Advertising 14 docs

  • 21 Bruton Place London W1J 6QR

    25/06852/ADFULL Submitted 24 Sep 2025 50 yards away

    Details of waste and recyclables storage (for the restaurant use only) pursuant to Condition 10 (part) of planning permission dated 27th July 2022 (RN: 22/01444/FULL)

    Granted Full applications 10 docs

  • 21 Bruton Place London W1J 6QR

    25/07041/ADFULL Submitted 1 Oct 2025 50 yards away

    Details of the ventilation system to get rid of cooking smells/an Odour Risk Assessment pursuant to condition 8 of planning permission dated 27th July 2022 (RN:22/01444/FULL).

    Granted Full applications 14 docs

  • 21 Bruton Place London W1J 6QR

    25/06942/ADV Submitted 26 Sep 2025 50 yards away

    Display of one non-illuminated projecting sign measuring 0.68m x 0.3m x 0.3m.

    Granted Advertising 26 docs

  • 21 Bruton Place London W1J 6QR

    25/06941/FULL Submitted 26 Sep 2025 50 yards away

    Installation of replacement kitchen extract duct at rear; installation of ventilation louvres into existing rear ground floor windows; installation of three condenser units and acoustic enclosure within rear basement courtyard.

    Granted Full applications Windows or glazing 33 docs

  • Part Basement And Ground Floor 28 Bruton Street London W1J 6QW

    26/06274/LBC Submitted 14 Sep 2026 50 yards away

    90% historically approved · decision due ~9 Nov

    Removal of existing blade sign bracket on left side of shopfront; installation of a new steel blade sign bracket on the right side, and installation of a new blade sign.

    Decided Heritage and listed buildings Windows or glazing

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising