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Planning application

229 Strand London WC2R 1BA

Refused Westminster 25/07660/ADV Advert Application (ADV)

Relates to 25/07767/LBC

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of externally illuminated metal-letter fascia signs measuring 60 mm x 705 mm, 75 mm x 460 mm and 110 mm x 385 mm (illuminated by a LED strip above the lettering) at No. 230 Strand.

As published by the council, reference 25/07660/ADV

Application record

Reference
25/07660/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
22 Oct 2025
Validated
27 Oct 2025
Decided
10 Feb 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
WC2R 1BA

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 0 approved, 2 refused.

  • 26/02561/LBC Awaiting decision

    229 Strand London WC2R 1BA

    Installation of three spotlights to shop fascia level.

    Submitted 17 Apr 2026 Heritage and listed buildings
  • 25/07767/LBC Refused

    229 Strand London WC2R 1BA

    Installation of LED strip lights to illuminate fascia sign at No. 230 Strand.

    Decided 10 Feb 2026 Heritage and listed buildings

Timeline

Dates from the published record

  1. 22 Oct 2025

    Received by Westminster

  2. 27 Oct 2025

    Validated

    Checked as complete and ready for consideration.

  3. 10 Feb 2026

    Decision issued: Application Refused

  4. 21 Jul 2026

    Added to PlanIndex

Cases linked to this one on the register

  • 25/07767/LBC Refused

    229 Strand London WC2R 1BA

    Installation of LED strip lights to illuminate fascia sign at No. 230 Strand.

    Decided 10 Feb 2026 Heritage and listed buildings

1 later application on the register refers to this one:

  • 25/07767/LBC Refused

    229 Strand London WC2R 1BA

    Installation of LED strip lights to illuminate fascia sign at No. 230 Strand.

    Decided 10 Feb 2026 Heritage and listed buildings

Who's behind it

Company information only, from the register and Companies House

ILI Architects Limited Agent, an architecture practice registered in London

Active · incorporated 2023 · London

9 applications on PlanIndex · across 2 councils

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

10 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising