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Planning application

33 - 37 Wardour Street London W1D 6PT

Refused Westminster 25/07568/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of internally illuminated (letters only) signage with cabochon lights above at first floor level measuring 7.550m x 1m overall (SPLIT DECISION).

As published by the council, reference 25/07568/ADV

Application record

Reference
25/07568/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
20 Oct 2025
Validated
13 May 2026
Decided
16 Jun 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
W1D 6PT

Site history

Applications at this address on the Westminster register

This site has had 3 applications since 2025: 2 approved, 1 refused.

  • 26/03855/ADV Granted

    33 - 37 Wardour Street London W1D 6PT

    Display of an internally illuminated projecting measuring 0.7m x 0.7m and an internally illuminated (letters only) fascia sign measuring 8.8m x 0.65m (SPLIT DECISION).

    Decided 16 Jun 2026 Advertising
  • 25/05329/FULL Granted

    33 - 37 Wardour Street London W1D 6PT

    Alterations to the Wardour Street frontage including the installation of a replacement shopfront with altered access arrangement, replace existing tile cladding at ground floor level and replacement spandrel panel at first floor level; new external lights, new security cameras and other associated works..

    Decided 3 Oct 2025 Full applications

Timeline

Dates from the published record

  1. 20 Oct 2025

    Received by Westminster

  2. 13 May 2026

    Validated

    Checked as complete and ready for consideration.

  3. 16 Jun 2026

    Decision issued: Application Refused

  4. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Morgan Signs & Design Limited Agent, a design practice registered in Cannock

Active · incorporated 2009 · Cannock

32 applications on PlanIndex · across 17 councils · 93% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

18 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 33 - 37 Wardour Street London W1D 6PT

    26/03855/ADV Submitted 20 Oct 2025 50 yards away

    Display of an internally illuminated projecting measuring 0.7m x 0.7m and an internally illuminated (letters only) fascia sign measuring 8.8m x 0.65m (SPLIT DECISION).

    Granted Advertising 8 docs
  • 33 - 37 Wardour Street London W1D 6PT

    25/05329/FULL Submitted 30 Jul 2025 50 yards away

    Alterations to the Wardour Street frontage including the installation of a replacement shopfront with altered access arrangement, replace existing tile cladding at ground floor level and replacement spandrel panel at first floor level; new external lights, new security cameras and other associated works..

    Granted Full applications Windows or glazing 22 docs
  • 31 Wardour Street London W1D 6PT

    25/04238/FULL Submitted 20 Jun 2025 50 yards away

    Flexible / alternative use of the first to third floor for either continued office, financial and professional services, medical (Class E) or to provide two residential flats (Class C3)

    Withdrawn Full applications New dwelling 25 docs
  • 29 Wardour Street London W1D 6PS

    22/03721/LBC Submitted 7 Jun 2022 50 yards away

    Installation of externally illuminated fascia sign on front facade; internally illuminated (letters only) fascia sign on side facade; internally illuminated projecting box signs and an internally illuminated menu box.

    Refused Heritage and listed buildings 20 docs
  • 29 Wardour Street London W1D 6PS

    22/03723/ADV Submitted 7 Jun 2022 50 yards away

    Display of internally illuminated (letters only) on fascia sign measuring 0.4m x 2.40m, 0.17m x 2.40m and 2 internally illuminated menu boxes measuring 0.6m x 0.4m.

    Refused Advertising 19 docs
  • 1 - 3 Rupert Court London

    26/00314/FULL Submitted 20 Jan 2026 50 yards away

    87% historically approved · decision due ~17 Mar

    Dual/alternative use of the second floor for either continued office use (Class E) or residential use (Class C3). Installation of 2no. vents to side elevation.

    Awaiting decision Full applications 23 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising