Planning application
25/07528/ADV
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Proposal
Display of two no-illuminated signs to entrance columns each measuring 90.0m x 0.55m; internally illuminated sign hung from ceiling behind glazing measuring 2.00m x 0.84m; non-illuminated logo sign adhered to glazing above door measuring 1.62m x 1.10m. (Linked with 25/06736/FULL)
As published by the council, reference 25/07528/ADV
Timeline
Dates from the published record
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17 Oct 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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25/06736/FULL Awaiting decision
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Change from souvenir shop to a cafe, including installation of new shopfront glazing at ground floor level, and additional installation of air conditioning units at the rear.
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26/02553/FULL Awaiting decision
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Change of use from retail (class E) to car showroom (sui generis) at the ground floor and ancillary office and customer engagement space at basement level; alterations to shopfront. [Site is 2-8 Brompton Road]
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25/08020/ADV Awaiting decision
9 Knightsbridge Green London SW1X 7QL
Display of one internally illuminated fascia sign measuring 0.6m x 3m and one externally illuminated projecting sign measuring 0.8m x 0.6m. (Retrospective)
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25/07933/ADV Awaiting decision
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Display of one internally illuminated fascia sign measuring 1.2m x 52.07m and internally illuminated black aluminum patterned cladding measuring 0.6m x 0.98, 0.8m x 1.35m. Linked with 25/07934/FULL
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25/07934/FULL Awaiting decision
Development SIte At 2 - 14 Brompton Road London SW1X 7QN
Alterations to shopfront including installation of patterned aluminium panels in front of window glass and patterned aluminium cladding over the upper glazed panels of the existing shopfront windows; signage and other associated works. (Linked with 25/07933/ADV)
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25/08258/ADV Awaiting decision
151 Knightsbridge London SW1X 7PA
Display of 4 x ground level lamppost features attached to the 4 lampposts.
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.