Planning application
4 Soho Place London W1D 3BG
Permission granted. Work must normally begin within three years of the decision or the permission lapses.
Proposal
Display of one internally illuminated projecting sign measuring 0.7m x 0.595m.
As published by the council, reference 25/07397/ADV
Application record
- Reference
- 25/07397/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Granted As published: Application Permitted
- Received
- 13 Oct 2025
- Validated
- 13 Oct 2025
- Decided
- 17 Jun 2026
- Ward
- West End
- Decision by
- Delegated Decision
- Postcode
- W1D 3BG
Timeline
Dates from the published record
-
13 Oct 2025
Received by Westminster
-
17 Jun 2026
Decision issued: Application Permitted
-
21 Jul 2026
Added to PlanIndex
Who's behind it
Company information only, from the register and Companies House
Gordon Young Architects Agent, an architecture practice registered in Saxmundham
Active · incorporated 2018 · Saxmundham
8 applications on PlanIndex · across 4 councils
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See their track recordDocuments
Plans, drawings, consultee responses and the officer's report
10 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
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Open the documentsWhat this grant of permission means
Westminster granted permission on 17 June 2026, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Details of landscaping required by condition 40 of planning permission 2012/6858/P dated 31/03/2015 (for redevelopment involving the erection of three buildings, a new basement and various extensions, to provide basement event gallery space; urban gallery; flexible retail and restaurant floorspace; restaurant floorspace; drinking establishment; a 14 bedroom hotel; office floorspace; private residential floorspace; affordable housing; and retail floorspace).
Granted Full applications Extension -
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Details of elevations, details, materials required by condition 12b (new gates to Denmark Place) of planning permission 2012/6858/P dated 31/03/2015 (as varied) for: redevelopment involving the erection of three buildings, a new basement and various extensions, to provide basement event gallery space; urban gallery; flexible retail and restaurant floorspace; restaurant floorspace; drinking establishment; a 14 bedroom hotel; office floorspace; private residential floorspace; affordable housing; and retail floorspace.
Granted Full applications Extension -
St.Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Non-material amendments to planning permission granted under reference 2012/6858/P (AS AMENDED VIA 2015/6939/P AND 2015/3900/P) dated 31/03/15 (for redevelopment involving the erection of three buildings to provide 2895sqm of basement Event Gallery space; a 678sqm urban gallery with 1912sqm of internal LED screens; 884sqm of flexible retails and restaurant floorspace (Class A1/A3); 2404sqm of restaurant floorspace (Class A3); 385sqm of drinking establishment (Class A4) and a 14 bedroom hotel (Class C1). Change of use of 4, 6, 7, 9, 10, 20-28 Denmark Street, 4 Flitcroft Street and 1 Book Mews to provide 4,308sqm of office floor space (Class B1a); 2,959sqm of private residential floor space (Class C3); 239sqm of affordable housing (Class C3) and 2540sqm of retail floor space (Class A1). CHANGES include using structural void basement space as venue space (sui generis)
Granted Full applications -
St.Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Removal of Condition 53 (No loading or unloading of goods outside the following times: 07:00-20:00 Monday to Saturday and 08:00 - 20.00 Sunday and on Public/Bank Holidays) of planning permission 2012/6858/P dated 31/03/15 (as amended by: 2015/2808/P dated 03/08/2015; 2015/3900/P dated 08/08/2016; 2015/6939/P dated 15/02/2017; 2016/5690/P dated 16/01/2019; 2016/5692/P dated 16/01/2019; 2019/6153/P dated 27/12/2019; 2017/5192/P dated 25/05/2018; 2019/2074/P dated 22/07/2019; 2019/2680/P dated 17/06/2019) for: redevelopment of site including 2895sqm of basement Event Gallery space; a 678sqm urban gallery, exhibitions and events; 884sqm of flexible retail and restaurant floorspace; 2404sqm of restaurant floorspace; 385sqm of drinking establishment; a 14 bedroom hotel and changes of use to provide 4,308sqm of office floor space; 2,959sqm of private housing; 239sqm of affordable housing and 2540sqm of retail
Granted Full applications -
St Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Minor material amendment of condition 2 (development to be constructed in accordance with the approved plans) of planning permission redevelopment 2012/6858/P dated 31 March 2015 namely for alterations to design and materials and changes to approved layout of the development including internal reconfiguration of Buildings A,B,C and D, alterations to internal layout and shopfronts in Denmark Street (north) and alterations to 4 Flitcroft Street including changes to roof pitch of approved rear extension. The original development was 'Erection of three buildings (5 and 7 storey buildings facing Centre Point Tower and a 4 storey building on Denmark Place), following the demolition of 1-6, 17-21 Denmark Place and York and Clifton Mansions with retained facades at 1-3 Denmark Place and York and Clifton Mansions to provide 2895sqm of basement Event Gallery space to be used for community events, exhibitions, product launches, live music (including recorded music), awards ceremonies, conferences and fashion shows (Sui Generis); a 678sqm urban gallery with 1912sqm of internal LED screens to be used for circulation space, retail, advertising, exhibitions, brand and product launches, corporate events, screenings, exhibitions and events (including recorded music),(Sui Generis); 884sqm of flexible retails and restaurant floorspace (Class A1/A3); 2404sqm of restaurant floorspace (Class A3); 385sqm of drinking establishment (Class A4) and a 14 bedroom hotel (Class C1) between Denmark Place and Andrew Borde Street. Change of use of 4, 6, 7, 9, 10, 20-28 Denmark Street, 4 Flitcroft Street and 1 Book Mews to provide 4,308sqm of office floor space (Class B1a); 2,959sqm of private residential floor space (Class C3); 239sqm of affordable housing (Class C3) and 2540sqm of retail floor space (Class A1). Provision of a new pedestrian route from Andrew Borde Street to Denmark Street at ground floor level and associated partial demolition at 21 Denmark Street (all GEA).
Granted Full applications Extension Demolition -
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Installation of rooftop plant to serve approved restaurant use
Granted Full applications
Other advertisement consent applications
In Westminster
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26/06444/ADV Awaiting decision
107 Long Acre London WC2E 9NT
Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].
-
26/06296/ADV Awaiting decision
15 Warwick Way London SW1V 1QT
Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
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26/06070/ADV Granted
36 Shepherd Market London W1J 7QR
Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.
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26/06304/ADV Awaiting decision
10 Piccadilly London W1J 0DD
Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.
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26/05573/ADV Decided
1 The Piazza Covent Garden London WC2E 8HB
Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.