Planning application
25/07397/ADV
4 Soho Place London W1D 3BG
Proposal
Display of one internally illuminated other sign measuring 2.5m x 7.5m, one internally illuminated fascia sign measuring 0.33m x 2.5m and one internally illuminated projecting sign measuring 0.7m x 0.595m.
As published by the council, reference 25/07397/ADV
Timeline
Dates from the published record
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13 Oct 2025
Received by Westminster
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21 Jul 2026
Added to PlanIndex
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Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
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2020/1689/P Granted
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Details of landscaping required by condition 40 of planning permission 2012/6858/P dated 31/03/2015 (for redevelopment involving the erection of three buildings, a new basement and various extensions, to provide basement event gallery space; urban gallery; flexible retail and restaurant floorspace; restaurant floorspace; drinking establishment; a 14 bedroom hotel; office floorspace; private residential floorspace; affordable housing; and retail floorspace).
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2021/3204/P Granted
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Details of elevations, details, materials required by condition 12b (new gates to Denmark Place) of planning permission 2012/6858/P dated 31/03/2015 (as varied) for: redevelopment involving the erection of three buildings, a new basement and various extensions, to provide basement event gallery space; urban gallery; flexible retail and restaurant floorspace; restaurant floorspace; drinking establishment; a 14 bedroom hotel; office floorspace; private residential floorspace; affordable housing; and retail floorspace.
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2019/6153/P Granted
St.Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Non-material amendments to planning permission granted under reference 2012/6858/P (AS AMENDED VIA 2015/6939/P AND 2015/3900/P) dated 31/03/15 (for redevelopment involving the erection of three buildings to provide 2895sqm of basement Event Gallery space; a 678sqm urban gallery with 1912sqm of internal LED screens; 884sqm of flexible retails and restaurant floorspace (Class A1/A3); 2404sqm of restaurant floorspace (Class A3); 385sqm of drinking establishment (Class A4) and a 14 bedroom hotel (Class C1). Change of use of 4, 6, 7, 9, 10, 20-28 Denmark Street, 4 Flitcroft Street and 1 Book Mews to provide 4,308sqm of office floor space (Class B1a); 2,959sqm of private residential floor space (Class C3); 239sqm of affordable housing (Class C3) and 2540sqm of retail floor space (Class A1). CHANGES include using structural void basement space as venue space (sui generis)
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2020/1669/P Granted
St.Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Removal of Condition 53 (No loading or unloading of goods outside the following times: 07:00-20:00 Monday to Saturday and 08:00 - 20.00 Sunday and on Public/Bank Holidays) of planning permission 2012/6858/P dated 31/03/15 (as amended by: 2015/2808/P dated 03/08/2015; 2015/3900/P dated 08/08/2016; 2015/6939/P dated 15/02/2017; 2016/5690/P dated 16/01/2019; 2016/5692/P dated 16/01/2019; 2019/6153/P dated 27/12/2019; 2017/5192/P dated 25/05/2018; 2019/2074/P dated 22/07/2019; 2019/2680/P dated 17/06/2019) for: redevelopment of site including 2895sqm of basement Event Gallery space; a 678sqm urban gallery, exhibitions and events; 884sqm of flexible retail and restaurant floorspace; 2404sqm of restaurant floorspace; 385sqm of drinking establishment; a 14 bedroom hotel and changes of use to provide 4,308sqm of office floor space; 2,959sqm of private housing; 239sqm of affordable housing and 2540sqm of retail
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2015/3900/P Granted
St Giles Circus site including: site of 138-148 (even) Charing Cross Road 4 6 7 9 10 20-28 (inc) Denmark Street 1-6 (inc) 16-23 (inc) Denmark Place 52-59 (inc) St.Giles High Street 4 Flitcroft Street and 1 Book Mews London WC2
Minor material amendment of condition 2 (development to be constructed in accordance with the approved plans) of planning permission redevelopment 2012/6858/P dated 31 March 2015 namely for alterations to design and materials and changes to approved layout of the development including internal reconfiguration of Buildings A,B,C and D, alterations to internal layout and shopfronts in Denmark Street (north) and alterations to 4 Flitcroft Street including changes to roof pitch of approved rear extension. The original development was 'Erection of three buildings (5 and 7 storey buildings facing Centre Point Tower and a 4 storey building on Denmark Place), following the demolition of 1-6, 17-21 Denmark Place and York and Clifton Mansions with retained facades at 1-3 Denmark Place and York and Clifton Mansions to provide 2895sqm of basement Event Gallery space to be used for community events, exhibitions, product launches, live music (including recorded music), awards ceremonies, conferences and fashion shows (Sui Generis); a 678sqm urban gallery with 1912sqm of internal LED screens to be used for circulation space, retail, advertising, exhibitions, brand and product launches, corporate events, screenings, exhibitions and events (including recorded music),(Sui Generis); 884sqm of flexible retails and restaurant floorspace (Class A1/A3); 2404sqm of restaurant floorspace (Class A3); 385sqm of drinking establishment (Class A4) and a 14 bedroom hotel (Class C1) between Denmark Place and Andrew Borde Street. Change of use of 4, 6, 7, 9, 10, 20-28 Denmark Street, 4 Flitcroft Street and 1 Book Mews to provide 4,308sqm of office floor space (Class B1a); 2,959sqm of private residential floor space (Class C3); 239sqm of affordable housing (Class C3) and 2540sqm of retail floor space (Class A1). Provision of a new pedestrian route from Andrew Borde Street to Denmark Street at ground floor level and associated partial demolition at 21 Denmark Street (all GEA).
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2021/1689/P Granted
St.Giles Circus site, including: site of 138-148 (even) Charing Cross Road; 4, 6, 7, 9, 10, 20-28 Denmark Street; 1-6, 16-23 Denmark Place; 52-59 St.Giles High Street, 4 Flitcroft Street and 1 Book Mews, London WC2
Installation of rooftop plant to serve approved restaurant use
Other advertising applications
In Westminster
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26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
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26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
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26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
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26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
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26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.