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Planning application

Berkeley Hotel 40 Wilton Place London SW1X 7RL

Granted Westminster 25/07291/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of the canopy of the Berkeley Hotel entrance on Wilton Place for a temporary period.

As published by the council, reference 25/07291/ADV

Application record

Reference
25/07291/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
9 Oct 2025
Validated
9 Oct 2025
Decided
20 Oct 2025
Ward
Knightsbridge & Belgravia
Decision by
Delegated Decision
Postcode
SW1X 7RL

Site history

Applications at this address on the Westminster register

This site has had 4 applications since 2025: 1 approved, 0 refused.

  • 26/07034/ADV Decided

    Berkeley Hotel 40 Wilton Place London SW1X 7RL

    Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of the canopy of the Berkeley Hotel entrance on Wilton Place for a temporary period.

    Submitted 14 Oct 2026 Advertising
  • 26/06864/FULL Awaiting decision

    Berkeley Hotel 40 Wilton Place London SW1X 7RL

    Alterations to the south-east forecourt terrace, including raising and reconfiguration of the terrace for hotel use, installation of a step-free lift and associated steps, erection of a retractable glazed canopy and adjustable glazed terrace enclosure, installation of retractable folding doors to the loading area, enlargement of a window opening, and associated alterations to the south elevation.

    Submitted 8 Oct 2026 Full applications
  • 26/00459/FULL Awaiting decision

    Berkeley Hotel 40 Wilton Place London SW1X 7RL

    Installation of the 'Fat Convertible' sculpture by artist Erwin Wurm to the northern side of the entrance canopy for a temporary period from 1st January 2026 to 1st January 2028.

    Submitted 27 Jan 2026 Full applications

Timeline

Dates from the published record

  1. 9 Oct 2025

    Received by Westminster

  2. 20 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Blair Associates Architecture Ltd Agent, an architecture practice registered in London

Active · incorporated 2005 · London

28 applications on PlanIndex · across 5 councils · 100% granted

Trade members see everything this firm has filed, how it was decided, and get an email the day it files again.

See their track record

Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this grant of permission means

Westminster granted permission on 20 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Berkeley Hotel 40 Wilton Place London SW1X 7RL

    26/00459/FULL Submitted 27 Jan 2026 50 yards away

    88% historically approved · decision due ~24 Mar

    Installation of the 'Fat Convertible' sculpture by artist Erwin Wurm to the northern side of the entrance canopy for a temporary period from 1st January 2026 to 1st January 2028.

    Awaiting decision Full applications 23 docs
  • Berkeley Hotel 40 Wilton Place London SW1X 7RL

    26/07034/ADV Submitted 14 Oct 2026 50 yards away

    82% historically approved · decision due ~9 Dec

    Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of the canopy of the Berkeley Hotel entrance on Wilton Place for a temporary period.

    Decided Advertising
  • Berkeley Hotel 40 Wilton Place London SW1X 7RL

    26/06864/FULL Submitted 8 Oct 2026 50 yards away

    88% historically approved · decision due ~8 Dec

    Alterations to the south-east forecourt terrace, including raising and reconfiguration of the terrace for hotel use, installation of a step-free lift and associated steps, erection of a retractable glazed canopy and adjustable glazed terrace enclosure, installation of retractable folding doors to the loading area, enlargement of a window opening, and associated alterations to the south elevation.

    Awaiting decision Full applications Windows or glazing
  • St Pauls Church Wilton Place London SW1X 8SH

    26/06719/TCA Submitted 1 Oct 2026 50 yards away

    1 x London plane T2 - cut back regrowth on stem to previous reduction point in accompanying photograph to give clearance for scaffolding.

    Withdrawn Trees
  • 45 Blomfield Road London W9 2PF

    26/00026/TCA Submitted 5 Jan 2026 50 yards away

    T1- 1 x purple plum: prune branches overhanging 47 Blomfield Road back to previous, most recent pruning points.

    Granted Trees 8 docs
  • St Pauls Church Wilton Place London SW1X 8SH

    26/00022/TPO Submitted 5 Jan 2026 50 yards away

    T1 - 1 x London plane: reduce height of over-extended scaffold on west side of crown (overhanging Wilton Place) by 2-3m to match the height of the main leader (back to previous reduction points), and shape into main canopy line. Reduce low lateral branches back to previous, most recent reduction points retaining furnishing growth.

    Granted Trees 7 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising