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Planning application

25/07291/ADV

Berkeley Hotel 40 Wilton Place London SW1X 7RL

Granted Westminster Advert Application (ADV)

Proposal

Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of the canopy of the Berkeley Hotel entrance on Wilton Place for a temporary period.

As published by the council, reference 25/07291/ADV

Timeline

Dates from the published record

  1. 9 Oct 2025

    Received by Westminster

  2. 20 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

What a grant of permission means

The process from here

Permission has been granted, usually subject to conditions listed on the decision notice, some of which must be discharged before work starts. The decision notice on the council portal sets out exactly what was approved.

Work must normally begin within three years of the decision or the permission lapses. Neighbours cannot appeal a grant; challenging one means judicial review of how the decision was made, within tight time limits.

About advertising applications

How this application type works

Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.

More on advertising applications in our guide

Nearby applications

Within 500 metres

  • 26/00459/FULL Awaiting decision

    Berkeley Hotel 40 Wilton Place London SW1X 7RL

    Installation of the 'Fat Convertible' sculpture by artist Erwin Wurm to the northern side of the entrance canopy for a temporary period from 1st January 2026 to 1st January 2028.

    27 Jan 2026 12m away Full applications
  • 26/00026/TCA Granted

    45 Blomfield Road London W9 2PF

    T1- 1 x purple plum: prune branches overhanging 47 Blomfield Road back to previous, most recent pruning points.

    5 Jan 2026 66m away Trees
  • 26/00022/TPO Granted

    St Pauls Church Wilton Place London SW1X 8SH

    T1 - 1 x London plane: reduce height of over-extended scaffold on west side of crown (overhanging Wilton Place) by 2-3m to match the height of the main leader (back to previous reduction points), and shape into main canopy line. Reduce low lateral branches back to previous, most recent reduction points retaining furnishing growth.

    5 Jan 2026 67m away Trees
  • 25/07089/TDD Awaiting decision

    27 Grosvenor Crescent Mews London SW1X 7EX

    1 x ash: fell; 1 x mimosa: fell

    30 Sep 2025 70m away Trees
  • 26/00262/LBC Awaiting decision

    6 Wilton Place London SW1X 8RH

    Internal redesign and refurbishment, including upgraded services installation. (Linked to 26/00261/FULL)

    16 Jan 2026 73m away Heritage and listed buildings
  • 26/00261/FULL Awaiting decision

    6 Wilton Place London SW1X 8RH

    Internal redesign and refurbishment, including upgraded services installation.

    16 Jan 2026 73m away Full applications

In Westminster

  • 26/04988/ADV Awaiting decision

    34A Paddington Street London W1U 4HG

    Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m

    24 Jul 2026 Advertising
  • 26/04973/ADV Awaiting decision

    Cathedral Piazza Victoria Street London SW1E 5NN

    Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.

    24 Jul 2026 Advertising
  • 26/04993/ADV Awaiting decision

    Unit 11 Marylebone Station Melcombe Place London NW1 6JJ

    Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)

    24 Jul 2026 Advertising
  • 26/04959/ADV Awaiting decision

    Ground Floor 72 - 73 Margaret Street London W1W 8ST

    Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.

    24 Jul 2026 Advertising
  • 26/04964/ADV Awaiting decision

    13 Marylebone Lane London W1U 2NE

    Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.

    24 Jul 2026 Advertising