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Planning application

Berkeley Hotel 40 Wilton Place London SW1X 7RL

Granted Westminster 25/07291/ADV Advert Application (ADV)

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of Christmas festivity lights measuring 2.0m x 28.5m x 2.0m from the underside of the canopy of the Berkeley Hotel entrance on Wilton Place for a temporary period.

As published by the council, reference 25/07291/ADV

Application record

Reference
25/07291/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
9 Oct 2025
Validated
9 Oct 2025
Decided
20 Oct 2025
Ward
Knightsbridge & Belgravia
Decision by
Delegated Decision
Postcode
SW1X 7RL

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 1 approved, 0 refused.

  • 26/00459/FULL Awaiting decision

    Berkeley Hotel 40 Wilton Place London SW1X 7RL

    Installation of the 'Fat Convertible' sculpture by artist Erwin Wurm to the northern side of the entrance canopy for a temporary period from 1st January 2026 to 1st January 2028.

    Submitted 27 Jan 2026 Full applications

Timeline

Dates from the published record

  1. 9 Oct 2025

    Received by Westminster

  2. 20 Oct 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Blair Associates Architecture Ltd Agent, an architecture practice registered in London

Active · incorporated 2005 · London

25 applications on PlanIndex · across 5 councils · 100% granted

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Documents

Plans, drawings, consultee responses and the officer's report

8 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 20 October 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Berkeley Hotel 40 Wilton Place London SW1X 7RL

    26/00459/FULL Submitted 27 Jan 2026 50 yards away

    87% historically approved · decision due ~24 Mar

    Installation of the 'Fat Convertible' sculpture by artist Erwin Wurm to the northern side of the entrance canopy for a temporary period from 1st January 2026 to 1st January 2028.

    Awaiting decision Full applications 23 docs

  • 45 Blomfield Road London W9 2PF

    26/00026/TCA Submitted 5 Jan 2026 50 yards away

    T1- 1 x purple plum: prune branches overhanging 47 Blomfield Road back to previous, most recent pruning points.

    Granted Trees 8 docs

  • St Pauls Church Wilton Place London SW1X 8SH

    26/00022/TPO Submitted 5 Jan 2026 50 yards away

    T1 - 1 x London plane: reduce height of over-extended scaffold on west side of crown (overhanging Wilton Place) by 2-3m to match the height of the main leader (back to previous reduction points), and shape into main canopy line. Reduce low lateral branches back to previous, most recent reduction points retaining furnishing growth.

    Granted Trees 7 docs

  • 27 Grosvenor Crescent Mews London SW1X 7EX

    25/07089/TDD Submitted 30 Sep 2025 100 yards away

    1 x ash: fell; 1 x mimosa: fell

    Decided Trees

  • 6 Wilton Place London SW1X 8RH

    26/00262/LBC Submitted 16 Jan 2026 100 yards away

    90% historically approved · decision due ~9 Apr

    Internal redesign and refurbishment, including upgraded services installation. (Linked to 26/00261/FULL)

    Awaiting decision Heritage and listed buildings 38 docs

  • 6 Wilton Place London SW1X 8RH

    26/00261/FULL Submitted 16 Jan 2026 100 yards away

    87% historically approved · decision due ~9 Apr

    Internal redesign and refurbishment, including upgraded services installation.

    Awaiting decision Full applications 40 docs

In Westminster

  • 26/06444/ADV Awaiting decision

    107 Long Acre London WC2E 9NT

    Display of an internally illuminated (backlit letters only) projecting sign measuring 0.60m x 0.77m on the Neal Street elevation. [Split decision].

    21 Sep 2026 Advertising
  • 26/06296/ADV Awaiting decision

    15 Warwick Way London SW1V 1QT

    Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.

    Received 15 Sep, published by the council 17 Sep 2026 Advertising
  • 26/06070/ADV Granted

    36 Shepherd Market London W1J 7QR

    Display of non-illuminated screen-printed signage to the fabric and valance of retractable canvas awning.

    Received 7 Sep, published by the council 11 Sep 2026 Advertising
  • 26/06304/ADV Awaiting decision

    10 Piccadilly London W1J 0DD

    Display of an externally illuminated advertising area measuring 7.4m x 10.1m and a 1:1 printed image of the building for a temporary period of 15 months.

    Received 15 Sep, published by the council 22 Sep 2026 Advertising
  • 26/05573/ADV Decided

    1 The Piazza Covent Garden London WC2E 8HB

    Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.

    Received 17 Aug, published by the council 22 Aug 2026 Advertising