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Planning application

Basement And Ground Floor 7 Whitehall London SW1A 2DD

Refused Westminster 25/07244/ADV Advert Application (ADV)

Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.

Proposal

Display of an externally illuminated hanging sign measuring 0.63m X 0.63m

As published by the council, reference 25/07244/ADV

Application record

Reference
25/07244/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Refused As published: Application Refused
Received
7 Oct 2025
Validated
22 Dec 2025
Decided
13 Feb 2026
Ward
St James's
Decision by
Delegated Decision
Postcode
SW1A 2DD

Site history

Applications at this address on the Westminster register

This site has had 2 applications since 2025: 0 approved, 1 refused.

  • 26/03559/ADV Awaiting decision

    Basement And Ground Floor 7 Whitehall London SW1A 2DD

    (RETROSPECTIVE) Display of an externally illuminated fascia sign measuring 7.5m x 1m; and a non-illuminated projecting sign measuring 0.7m x 0.75m.

    Submitted 1 Jun 2026 Advertising

Timeline

Dates from the published record

  1. 7 Oct 2025

    Received by Westminster

  2. 22 Dec 2025

    Validated

    Checked as complete and ready for consideration.

  3. 13 Feb 2026

    Decision issued: Application Refused

  4. 21 Jul 2026

    Added to PlanIndex

Documents

Plans, drawings, consultee responses and the officer's report

17 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

Watch members (£5 a month) open the document list from here.

Open the documents

What this refusal means

Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • Basement And Ground Floor 7 Whitehall London SW1A 2DD

    26/03559/ADV Submitted 1 Jun 2026 50 yards away

    82% historically approved · decision due ~26 Aug

    (RETROSPECTIVE) Display of an externally illuminated fascia sign measuring 7.5m x 1m; and a non-illuminated projecting sign measuring 0.7m x 0.75m.

    Awaiting decision Advertising 12 docs
  • Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD

    26/05447/ADFULL Submitted 10 Aug 2026 50 yards away

    89% historically approved · decision due ~20 Oct

    Detailed site investigation and details of a written scheme of investigation pursuant to condition 7 and 28 of planning permission dated 15th June 2026 (RN: 25/09254/FULL)

    Awaiting decision
  • Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD

    26/07494/ADFULL Submitted 3 Nov 2026 50 yards away

    89% historically approved · decision due ~29 Dec

    Details of Circular Economy details, and an updated version of the Whole Life Carbon Assessment pursuant to conditions 12, 13 of planning permission dated 15th June 2026 (RN 25/09254/FULL)

    Awaiting decision
  • Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD

    26/05876/ADV Submitted 27 Aug 2026 50 yards away

    82% historically approved · decision due ~22 Oct

    Display of a non-illuminated scaffold shroud comprising a 1:1 scale reproduction of the principal facade and two inset advertisement panels, each measuring 10m x 6m for temporary period from 31 October 2026 until 01 April 2028.

    Decided Advertising 4 docs
  • Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD

    26/06168/ADV Submitted 9 Sep 2026 50 yards away

    82% historically approved · decision due ~4 Nov

    Display of non illuminated printed stretched vinyl measuring 92.8m x 21.7m, with two 9.5m X 5.5m inset advertising areas.

    Decided Advertising
  • Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD

    25/09255/LBC Submitted 22 Dec 2025 50 yards away

    90% historically approved · decision due ~16 Feb

    Conversion of part basement, part ground and the upper floors of the existing buildings, and erection of a rear infill extension and external alterations to front facades and roof level, for use as a hotel and reprovision of retail units at ground level. [Linked to 25/09254/FULL]

    Awaiting decision Heritage and listed buildings Extension 49 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising