Planning application
Basement And Ground Floor 7 Whitehall London SW1A 2DD
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of an externally illuminated hanging sign measuring 0.63m X 0.63m
As published by the council, reference 25/07244/ADV
Application record
- Reference
- 25/07244/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 7 Oct 2025
- Validated
- 22 Dec 2025
- Decided
- 13 Feb 2026
- Ward
- St James's
- Decision by
- Delegated Decision
- Postcode
- SW1A 2DD
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 1 refused.
-
26/03559/ADV Awaiting decision
Basement And Ground Floor 7 Whitehall London SW1A 2DD
(RETROSPECTIVE) Display of an externally illuminated fascia sign measuring 7.5m x 1m; and a non-illuminated projecting sign measuring 0.7m x 0.75m.
Timeline
Dates from the published record
-
7 Oct 2025
Received by Westminster
-
22 Dec 2025
Validated
Checked as complete and ready for consideration.
-
13 Feb 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Documents
Plans, drawings, consultee responses and the officer's report
17 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Basement And Ground Floor 7 Whitehall London SW1A 2DD
82% historically approved · decision due ~26 Aug
(RETROSPECTIVE) Display of an externally illuminated fascia sign measuring 7.5m x 1m; and a non-illuminated projecting sign measuring 0.7m x 0.75m.
Awaiting decision Advertising 12 docs -
Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD
89% historically approved · decision due ~20 Oct
Detailed site investigation and details of a written scheme of investigation pursuant to condition 7 and 28 of planning permission dated 15th June 2026 (RN: 25/09254/FULL)
Awaiting decision -
Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD
89% historically approved · decision due ~29 Dec
Details of Circular Economy details, and an updated version of the Whole Life Carbon Assessment pursuant to conditions 12, 13 of planning permission dated 15th June 2026 (RN 25/09254/FULL)
Awaiting decision -
Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD
82% historically approved · decision due ~22 Oct
Display of a non-illuminated scaffold shroud comprising a 1:1 scale reproduction of the principal facade and two inset advertisement panels, each measuring 10m x 6m for temporary period from 31 October 2026 until 01 April 2028.
Decided Advertising 4 docs -
Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD
82% historically approved · decision due ~4 Nov
Display of non illuminated printed stretched vinyl measuring 92.8m x 21.7m, with two 9.5m X 5.5m inset advertising areas.
Decided Advertising -
Trafalgar Buildings 1 - 3 Whitehall London SW1A 2DD
90% historically approved · decision due ~16 Feb
Conversion of part basement, part ground and the upper floors of the existing buildings, and erection of a rear infill extension and external alterations to front facades and roof level, for use as a hotel and reprovision of retail units at ground level. [Linked to 25/09254/FULL]
Awaiting decision Heritage and listed buildings Extension 49 docs
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m