Planning application
Princes Gate London
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of double-sided digital advertisement on JOLT unit measuring 2.65m x 1.16m.
As published by the council, reference 25/07232/ADV
Application record
- Reference
- 25/07232/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 7 Oct 2025
- Validated
- 7 Oct 2025
- Decided
- 12 Feb 2026
- Ward
- Knightsbridge & Belgravia
- Decision by
- Complex Delegated Decision
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 2 refused.
-
25/07231/FULL Refused
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Timeline
Dates from the published record
-
7 Oct 2025
Received by Westminster
-
12 Feb 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
1 later application on the register refers to this one:
-
25/07231/FULL Refused
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Documents
Plans, drawings, consultee responses and the officer's report
13 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Refused Full applications 22 docs -
21 Princes Gate London SW7 1PT
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Repair and reinstatement of the existing balcony floor finish to the third floor (rear elevation) following significant water ingress and deterioration. Associated internal ceiling repairs at second-floor level.
Awaiting decision 5 docs -
25 Princes Gate London SW7 1PT
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Replacement of selected external doors, windows, modern concrete structures and non-original roof finishes, with associated waterproofing, drainage and minor internal layout amendments to the 3rd and 4th floor front suites.
Awaiting decision Heritage and listed buildings Windows or glazing -
25 Princes Gate London SW7 1PT
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Awaiting decision Trees -
25 Princes Gate London SW7 1PT
93% historically approved · decision due ~24 Sep
Amendments to planning permission dated 22 July 2026 (RN: 26/01459/FULL) for excavation of a basement beneath the footprint of lower ground floor, internal and external refurbishment and restoration, and associated works; NAMELY replacement of selected external doors, windows, modern concrete structures and non-original roof finishes, with associated waterproofing, drainage and minor internal layout amendments to the 3rd and 4th floor front suites.
Awaiting decision Amendments Windows or glazing -
21 Princes Gate London SW7 1PT
90% historically approved · decision due ~14 Oct
Replacement of floor coverings and floor/ceiling structure at third floor rear balcony, structural strengthening works in rear building wall and works to second floor ceiling under balcony.
Awaiting decision Heritage and listed buildings
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Display of Individual soft halo externally illuminated individual brass letters on fascia. Display of externally illuminated hanging sign measuring 40mm x 40mm, including Gilded vinyl decal.
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Display of two platforms measuring 13.6m x 3.6m x 2.263m and 14.61m x 3.6m x 2.263m each featuring three internally illuminated sculptures for a temporary period from 16 October 2026 to 6 January 2027.
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Display of three internally illuminated fascia sign measuring 2.34m X 0.3m, 0.796m X 0.3m, 2.34m X 0.3m, two internally illuminated projecting sign measuring 0.1m x 0.5m and 0.1m X 0.5m