Planning application
Princes Gate London
Refused. Only the applicant can appeal, within the statutory time limit, and a revised scheme can be submitted instead.
Proposal
Display of double-sided digital advertisement on JOLT unit measuring 2.65m x 1.16m.
As published by the council, reference 25/07232/ADV
Application record
- Reference
- 25/07232/ADV
- Type
- Advert Application (ADV)
- Status
- Decided
- Decision
- Refused As published: Application Refused
- Received
- 7 Oct 2025
- Validated
- 7 Oct 2025
- Decided
- 12 Feb 2026
- Ward
- Knightsbridge & Belgravia
- Decision by
- Complex Delegated Decision
Site history
Applications at this address on the Westminster register
This site has had 2 applications since 2025: 0 approved, 2 refused.
-
25/07231/FULL Refused
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Timeline
Dates from the published record
-
7 Oct 2025
Received by Westminster
-
12 Feb 2026
Decision issued: Application Refused
-
21 Jul 2026
Added to PlanIndex
Related applications
Cases linked to this one on the register
1 later application on the register refers to this one:
-
25/07231/FULL Refused
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Documents
Plans, drawings, consultee responses and the officer's report
13 documents on file for this application
A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.
Watch members (£5 a month) open the document list from here.
Open the documentsWhat this refusal means
Westminster refused this application for the reasons on the decision notice; only the applicant can appeal, and refused schemes often return in revised form. More in our guide to what happens after a planning decision.
About advertisement consent applications
Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.
Nearby applications
Within 0.3 miles
-
Princes Gate London
The installation of one JOLT Unit (with integral double-sided LCD screen) outside 31 Princes Gate and one JOLT Electric Vehicle Charger (EVC) outside 24 Princes Gate, associated electrical connection works. (Linked with 25/07232/ADV)
Refused Full applications 22 docs -
21 Princes Gate London SW7 1PT
89% historically approved · decision due ~1 Sep
Repair and reinstatement of the existing balcony floor finish to the third floor (rear elevation) following significant water ingress and deterioration. Associated internal ceiling repairs at second-floor level.
Awaiting decision 5 docs -
25 Princes Gate London SW7 1PT
90% historically approved · decision due ~24 Sep
Replacement of selected external doors, windows, modern concrete structures and non-original roof finishes, with associated waterproofing, drainage and minor internal layout amendments to the 3rd and 4th floor front suites.
Awaiting decision Heritage and listed buildings Windows or glazing -
25 Princes Gate London SW7 1PT
89% historically approved · decision due ~5 Oct
Details of contaminated land assessment and tree protection method statement pursuant to Conditions 8 (Phases 1 & 2) and 12 (Part 1) of planning permission dated 23 July 2026 (RN: 26/01459/FULL)
Awaiting decision Trees -
25 Princes Gate London SW7 1PT
93% historically approved · decision due ~24 Sep
Amendments to planning permission dated 22 July 2026 (RN: 26/01459/FULL) for excavation of a basement beneath the footprint of lower ground floor, internal and external refurbishment and restoration, and associated works; NAMELY replacement of selected external doors, windows, modern concrete structures and non-original roof finishes, with associated waterproofing, drainage and minor internal layout amendments to the 3rd and 4th floor front suites.
Awaiting decision Amendments Windows or glazing -
21 Princes Gate London SW7 1PT
90% historically approved · decision due ~14 Oct
Replacement of floor coverings and floor/ceiling structure at third floor rear balcony, structural strengthening works in rear building wall and works to second floor ceiling under balcony.
Decided Heritage and listed buildings
Other advertisement consent applications
In Westminster
-
26/07474/ADV Awaiting decision
456 - 459 Strand London WC2R 0RG
Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m
-
26/07436/ADV Awaiting decision
Unit 1 123 Bayswater Road London W2 3JH
Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.
-
26/07441/ADV Awaiting decision
2 Charing Cross Road London WC2H 0HH
Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m
-
26/07429/ADV Awaiting decision
24 - 25 Mount Street London W1K 2RR
Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.
-
26/07439/ADV Awaiting decision
5 - 6 Leicester Square London WC2H 7NA
Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m