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Planning application

81 Knightsbridge London SW1X 7RB

Granted Westminster 25/07101/ADV Advert Application (ADV)

Works: Windows or glazing

Permission granted. Work must normally begin within three years of the decision or the permission lapses.

Proposal

Display of an internally illuminated (backlit) fascia sign measuring 1m x 0.14m to the entrance to No. 93, an internally illuminated (backlit) fascia sign measuring 1.14m x 0.14m on the William Street shopfront and internally illuminated (backlit) projecting signs each measuring 0.55m x 0.35m to Nos. 81 to 93.

As published by the council, reference 25/07101/ADV

Application record

Reference
25/07101/ADV
Type
Advert Application (ADV)
Status
Decided
Decision
Granted As published: Application Permitted
Received
2 Oct 2025
Validated
2 Oct 2025
Decided
14 Nov 2025
Ward
Knightsbridge & Belgravia
Decision by
Delegated Decision
Postcode
SW1X 7RB

Site history

Applications at this address on the Westminster register

This site has had 7 applications since 2025: 3 approved, 0 refused.

  • 26/04059/NMA Decided

    81 Knightsbridge London SW1X 7RB

    Amendments to planning permission dated 02 April 2025 (RN: 24/08131/FULL) for use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street; namely to amend the size of the shopfront door and panel on William Street.

    Submitted 19 Jun 2026 Amendments
  • 26/04062/ADFULL Decided

    81 Knightsbridge London SW1X 7RB

    Details of storage for waste and recyclables pursuant to Condition 11 of planning permission dated 02 April 2025 (RN: 24/08131/FULL).

    Submitted 19 Jun 2026
  • 26/02735/ADFULL Awaiting decision

    81 Knightsbridge London SW1X 7RB

    Details of operational managment plan pursuant to Condition 4 of planning permission dated 02 April 2025 (RN: 24/08131/FULL).

    Submitted 24 Apr 2026 Full applications
  • 26/01006/ADFULL Awaiting decision

    81 Knightsbridge London SW1X 7RB

    Details of secure cycle storage for car showroom pursuant to Condition 10 of planning permission dated 02 April 2025 (RN24/08131/FULL)

    Submitted 17 Feb 2026 Full applications
  • 25/07100/NMA Granted

    81 Knightsbridge London SW1X 7RB

    Amendments to planning permission dated 02 April 2025 (24/08131/FULL) for: use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street namely to amend the detailed design of the shopfront and framing on the William Street elevation.

    Decided 30 Oct 2025 Amendments
  • 25/05581/LBC Granted

    81 Knightsbridge London SW1X 7RB

    Alterations to shopfront on William Street including installation of an internally illuminated (backlit) fascia sign measuring 1.14m x 0.14m, an internally illuminated (backlit) fascia sign to the entrance to No. 93 and internally illuminated (backlit) projecting signs to Nos. 81 to 93 each measuring 0.55m x 0.35m. Internal alterations at ground and basement levels.

    Decided 14 Nov 2025 Heritage and listed buildings

Timeline

Dates from the published record

  1. 2 Oct 2025

    Received by Westminster

  2. 14 Nov 2025

    Decision issued: Application Permitted

  3. 21 Jul 2026

    Added to PlanIndex

Who's behind it

Company information only, from the register and Companies House

Newmark LLP Agent

925 applications on PlanIndex · across 40 councils · 97% granted

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Documents

Plans, drawings, consultee responses and the officer's report

9 documents on file for this application

A planning file usually holds the application form, drawings and site plans, consultee responses, the officer's report and the decision notice.

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What this grant of permission means

Westminster granted permission on 14 November 2025, subject to any conditions on the decision notice. Work must normally begin within three years or the permission lapses. More in our guide to what happens after a planning decision.

About advertisement consent applications

Advertisement consent is judged on two things only: amenity and public safety, not competition or other planning considerations. More in our guide to planning application types.

Nearby applications

Within 0.3 miles

  • 81 Knightsbridge London SW1X 7RB

    26/02735/ADFULL Submitted 24 Apr 2026 50 yards away

    88% historically approved · decision due ~19 Jun

    Details of operational managment plan pursuant to Condition 4 of planning permission dated 02 April 2025 (RN: 24/08131/FULL).

    Awaiting decision Full applications 4 docs

  • 81 Knightsbridge London SW1X 7RB

    26/01006/ADFULL Submitted 17 Feb 2026 50 yards away

    88% historically approved · decision due ~14 Apr

    Details of secure cycle storage for car showroom pursuant to Condition 10 of planning permission dated 02 April 2025 (RN24/08131/FULL)

    Awaiting decision Full applications 8 docs

  • 81 Knightsbridge London SW1X 7RB

    25/07100/NMA Submitted 2 Oct 2025 50 yards away

    Amendments to planning permission dated 02 April 2025 (24/08131/FULL) for: use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street namely to amend the detailed design of the shopfront and framing on the William Street elevation.

    Granted Amendments Windows or glazing 14 docs

  • 81 Knightsbridge London SW1X 7RB

    26/04059/NMA Submitted 19 Jun 2026 50 yards away

    93% historically approved · decision due ~14 Aug

    Amendments to planning permission dated 02 April 2025 (RN: 24/08131/FULL) for use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street; namely to amend the size of the shopfront door and panel on William Street.

    Decided Amendments Windows or glazing

  • 81 Knightsbridge London SW1X 7RB

    26/04062/ADFULL Submitted 19 Jun 2026 50 yards away

    89% historically approved · decision due ~14 Aug

    Details of storage for waste and recyclables pursuant to Condition 11 of planning permission dated 02 April 2025 (RN: 24/08131/FULL).

    Decided

  • 81 Knightsbridge London SW1X 7RB

    25/05581/LBC Submitted 8 Aug 2025 50 yards away

    Alterations to shopfront on William Street including installation of an internally illuminated (backlit) fascia sign measuring 1.14m x 0.14m, an internally illuminated (backlit) fascia sign to the entrance to No. 93 and internally illuminated (backlit) projecting signs to Nos. 81 to 93 each measuring 0.55m x 0.35m. Internal alterations at ground and basement levels.

    Granted Heritage and listed buildings Windows or glazing 21 docs

In Westminster

  • 26/07474/ADV Awaiting decision

    456 - 459 Strand London WC2R 0RG

    Display of non illuminated fascia sign measuring 4.3m X 0.9m, 5.1m X 0.9m, externally illuminated fascia sign 4.5m X 0.9m, externally illuminated projecting sign 0.8m X 0.65m, non illuminated 3mm vinyl measuring 2m X 2.6m, 0.8m X 1.7m and internally illuminated New digital/connected Screen 0.8m X 1.6m

    Received 3 Nov, published by the council 6 Nov 2026 Advertising
  • 26/07436/ADV Awaiting decision

    Unit 1 123 Bayswater Road London W2 3JH

    Display of 2 x externally illuminated fascias signs each measuring 0.335m x 1.00m.

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07441/ADV Awaiting decision

    2 Charing Cross Road London WC2H 0HH

    Display of externally illuminated hanging sign measuring 10.34m X 2.9m and externally illuminated festoon lights cable measuring 0.04m X 7.5m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising
  • 26/07429/ADV Awaiting decision

    24 - 25 Mount Street London W1K 2RR

    Display of Christmas decorations to the front facade at ground floor level for a temporary period from 18 December 2026 to 9 January 2027.

    Received 2 Nov, published by the council 4 Nov 2026 Advertising
  • 26/07439/ADV Awaiting decision

    5 - 6 Leicester Square London WC2H 7NA

    Display of internally illuminated fascia sign measuring 3.25m X 1.132m and 14.5m X 1.132m

    Received 2 Nov, published by the council 5 Nov 2026 Advertising