Planning application
25/07101/ADV
81 Knightsbridge London SW1X 7RB
Proposal
Display of internally illuminated fascia sign to No. 93, an internally illuminated projecting signs to Nos. 81 to 93 and non-illuminated vinyls to glazing of Nos. 81 to 93 (Linked 25/07100/NMA and 25/05581/LBC).
As published by the council, reference 25/07101/ADV
Timeline
Dates from the published record
-
2 Oct 2025
Received by Westminster
-
21 Jul 2026
Added to PlanIndex
-
Decision
Awaiting decision
The statutory target is eight weeks for most applications and thirteen for major development. Extensions of time are common.
What happens while it is decided
The process from here
This application is with Westminster for determination. The council publicises it, consults neighbours and technical bodies where required, and weighs the responses against local and national planning policy.
The statutory target is eight weeks for most applications and thirteen for major development, though extensions of time are common. Comments carry most weight while the case is undecided, so check the council portal for the deadline if you want to respond.
About advertising applications
How this application type works
Advertisement consent controls signs, hoardings and other adverts. The council may only judge two things: amenity, meaning the effect on the appearance of the building and area, and public safety, chiefly whether a sign distracts road users or obstructs sight lines. Other planning considerations, such as competition between businesses, do not apply.
Nearby applications
Within 500 metres
-
26/04059/NMA Awaiting decision
81 Knightsbridge London SW1X 7RB
Amendments to planning permission dated 02 April 2025 (RN: 24/08131/FULL) for use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street; namely to amend the size of the shopfront door and panel on William Street.
-
26/02735/ADFULL Awaiting decision
81 Knightsbridge London SW1X 7RB
Details of operational managment plan pursuant to Condition 4 of planning permission dated 02 April 2025 (RN: 24/08131/FULL).
-
26/04062/ADFULL Awaiting decision
81 Knightsbridge London SW1X 7RB
Details of refuse and recycling storage pursuant to condition 11 of planning permission dated 31 March 2025 (RN: 24/08131/FULL)
-
26/01006/ADFULL Awaiting decision
81 Knightsbridge London SW1X 7RB
Details of secure cycle storage for car showroom pursuant to Condition 10 of planning permission dated 02 April 2025 (RN24/08131/FULL)
-
25/07100/NMA Awaiting decision
81 Knightsbridge London SW1X 7RB
Amendments to planning permission dated 02 April 2025 (24/08131/FULL) for 'Use of the ground and basement levels of Nos. 81-93 as a car showroom with ancillary food and drink provision (sui-generis). Alterations to the existing shopfront on the corner of William Street'. NAMELY, amendments to the openable shopfront and framing on the William Street elevation with new tripartite glazed arragement incorporating an openable central panel Nos. 81 to 93 (Linked 25/05581/LBC and 25/07101/ADV)
-
25/05581/LBC Awaiting decision
81 Knightsbridge London SW1X 7RB
Alterations to shopfront, new signage and internal alterations at ground and basement levels (Linked 25/07100/NMA and 25/07101/ADV).
Other advertising applications
In Westminster
-
26/04988/ADV Awaiting decision
34A Paddington Street London W1U 4HG
Display of externally illumnated fascia sign measuring 5.605m X 0.685m and non illuminated projecting sign 0.8m X 0.644m
-
26/04973/ADV Awaiting decision
Cathedral Piazza Victoria Street London SW1E 5NN
Display of a 26ft Christmas tree with illuminated plinth to Westminster Cathedral Piazza and Christmas lights along Victoria Street for a temporary period from 12 November 2026 until 8 January 2027.
-
26/04993/ADV Awaiting decision
Unit 11 Marylebone Station Melcombe Place London NW1 6JJ
Display of externally illuminated fascia sign measuring 0.56m x 7.80m; two externally illuminated hanging sings each measuring 0.90m x 0.76m; replacement of existing four blackboard with new lettering on facades; window vinyls; and branded fabric panels to seating area moveable screens. (Linked with 26/04954/LBC)
-
26/04959/ADV Awaiting decision
Ground Floor 72 - 73 Margaret Street London W1W 8ST
Display of externally illuminated fascia sign measuring 0.25m x 3.31m, an internally illuminated projecting blade sign measuring 0.60m x 0.60m, and one non-illuminated vinyl graphic applied to glazing.
-
26/04964/ADV Awaiting decision
13 Marylebone Lane London W1U 2NE
Display of an illuminated suspended sign measuring 4m x 5.3m over Marylebone Lane for a temporary period from 18th September 2026 to 18th September 2029.